GivingTuesday & MyCharityofChoice

Promoting #GivingTuesday Year-roundCall starting at 11:03 Eastern time

Advance pledging, Tracking, and Volunteerism for #GivingTuesday with

Presenters

Hunter Ziesing

CEO

MyCharityofChoice

Tim Townsend

VP Product

MyCharityofChoice

Brenda Pierce

Salaam Cultural Center-Medical Missions

Rita Zawaideh


Today’s Webinar

#GivingTuesday

MyCharityofChoice

Salaam Center-Medical Missions

What is #GivingTuesday?

• Created in 2012

• First Tuesday following Thanksgiving, Black Friday and Cyber Monday

• It’s a day to give back to those in need amidst the frenzy of the holiday shopping season

• MyCharityofChoice has been a #GivingTuesdaypartner for the past two years

#GivingTuesday’s Reach


Has truly become a global phenomenon


What is MyCharityofChoice?

Online fundraising platform providing:

• Free, hosted Nonprofit fundraising pages

• Easy online fundraising campaigns

• Events

• Social media tools

• Real-time Reporting

Donations• Fees only apply if made through

MyCharityofChoice

• Nonprofit can receive up to 100% of donation value (Donor pays fees)

• Funds sent directly to the nonprofit monthly

• Enter and track offline donations free

Our goal is to provide you with the tools and support to:

• Grow constituency

• Grow awareness

• Increase fundingwww.mycharityofchoice.com

https://mycharityofchoice.com/


Free, hosted Nonprofit fundraising pages

• Search for your Non Profit

• Take control of your page


Free, hosted Nonprofit fundraising pages

• Add your own branding and message

• Create unlimited fundraising campaigns

• [link] them back to your .org

What is MyCharityofChoice

Easy online fundraising campaigns

• Fundraising team members get their own fundraising page and all dollars are attributed to the main campaign

• Social media sharing

• Full real-time tracking/reporting


Attach campaigns to over 2000 events


Donor mining, centralized tracking and reporting

•Complete, real-time tracking of your campaigns

•Export reports in .csv format for use in your CRM programs

Admin Panel, Logged in


Add offline donations to your #GivingTuesday campaign for centralized tracking and reporting

• Enter offline donations to your #GivingTuesday campaign easily

• Enables you to track and report all of your #GivingTuesdayfundraising in one place

• You can even add #GivingTuesday donations made on your own website for easy, one-stop reporting

Marketing #GivingTuesday year-round with MyCharityofChoice

#GivingTuesday doesn’t have to be a one-day event!

• Begin building awareness and momentum now

• Accept #GivingTuesday campaign donations and pledges year-round – all of your fundraising is tracked for #GivingTuesday

• Promote volunteerism as part of the #GivingTuesday movement

• Add offline donations to your #GivingTuesday campaign for centralized tracking and reporting

• Culminate with a big push on #GivingTuesday


Your #GivingTuesday campaign and your nonprofit are featured on our #GivingTuesday page for the duration of your campaign, year over year

• Increased visibility among the MyCharityofChoice community of donors and fundraisers


Begin building awareness and momentum now

1. Claim your hosted nonprofit fundraising page

2. Create your #GivingTuesdayfundraising campaign

3. Use our social networking tools to get the word out

4. Email a link to your fundraising campaign to your list and add a link to your website’s donation page

5. MyCharityofChoice can provide you with an easy snippet of code to embed a link to your #GivingTuesday campaign directly into your website upon request


Promote pledges and donations to your #GivingTuesday campaign

• Avoid missed opportunities on December 2 by allowing your donors to pledge early – just like early voting!

• Post to your favorite social networks periodically during the leadup to #GivingTuesday using our sharing tools to remind your followers of this convenient option

• Remind your followers through email, newsletters and word of mouth. All they need is a link to your #GivingTuesdaycampaign page

• A non-intrusive way to keep your initiatives in front of your followers

• Immediate donations can also be made to your campaign and credited to your #GivingTuesday fundraising total


Promote volunteerism as part of your #GivingTuesday movement

• A great option for those who prefer to give of their time or cannot afford a monetary donation

• A boost to short-handed nonprofit staffs

• Campaigns can be created and promoted specifically for volunteerism (Beach clean up, park beautification, fundraising car wash, etc.)

• Another non-intrusive way to keep your initiatives in front of your followers


Culminate with a big push on #GivingTuesday

• Send your campaign out to social media networks – have your followers ask their friends to repost or share

• Make sure you have an email blast ready to go prior to #GT

• Get out on the street to get the word out about the day and your campaign

MyCharityofChoice #GivingTuesday Case Study: Salaam Cultural Center

Welcome!

Brenda Pierce


Rita Zawaideh


MyCharityofChoice #GivingTuesday Case Study: Salaam Cultural Center

An example of a #GivingTuesday campaign building momentum and awareness before the big day:

#GivingTuesday Case Study: Salaam Cultural Center-Medial Missions

Brenda Pierce Rita Zawaideh Salaam Cultural Center

#GivingTuesday Case Study: Salaam Cultural Center-Medical Missions

Brenda Pierce

Salaam Cultural Center

Rita Zawaideh



Brenda Pierce


Rita Zawaideh



Brenda Pierce


Rita Zawaideh



Questions and Answers


Thanks for attending!

We will email everyone a copy of the slides used in today’s presentation.

For more information and to get started, please visit www.mycharityofchoice.com/givingtuesday

Questions? Contact us at:

[email protected]

http://www.mycharityofchoice.com/givingtuesday

mailto:[email protected]

GivingTuesday & MyCharityofChoice

Government & Nonprofit

givingtuesday movement

givingtuesday doesnt

givingtuesday campaignand

givingtuesday donations

givingtuesday yearroundcall

theirown fundraising

offline donations freeour

main campaign social