#GivingTuesday: A Survival Guide By: Jonathan Ter Meer givingtuesdaysurv ivalguide.com
#GivingTuesday: A Survival Guide
By: Jonathan Ter Meer
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section one: #GivingTuesday
101Introduction | #GivingTuesday 2014 | 2015 Outlook
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Introduction to #GivingTuesday
The Basics
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since its inception in 2012, ESTIMATED 470% INCREASE IN ONLINE donations on the Tuesday after Thanksgiving
30,000+ PARTNERS IN 68 COUNTRIES including small businesses, nonprofits, government agencies and major corporations
32.7 MILLION TWITTER IMPRESSIONS and 750,000+ hashtag mentions
15.4 BILLION global impressions in print and social media
40+ CIVIC CAMPAIGNS around the U.S. in cities and communities
#GivingTuesday FAQIs it free? Yes.
Can my organization get a donation through the GivingTuesday Website? No.
How can my organization participate? Create a campaign unique to your organization and use email, social media, direct mail, phone banks, and various fundraising techniques to direct donors to your website to raise funds and awareness on December 1, 2015 - #GivingTueday.
Are there any tools I can use? Yes. Visit givingtuesday.org for tools and resources including graphics, tool kits, and case studies.
#givngtuesday 2014
BY THE NUMBERS
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#givngtuesday 2015
FORECAST
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MOBILE IS KING
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you should start a blog
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video is the new black
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facebook still rules
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section 2: #GivingTuesday survival guide
WATER | FOOD | SHELTER | FIRE | TOOLS
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WATER
THE STORY
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Finding your story
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the problem is the villain
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your organization is the hero
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Your staff, students, volunteers, and supporters
are superheros givingtuesdaysur
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c5la: stories campaign - #givingtuesday 2014
purify your story
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food
CREATING DELICIOUS CONTENT
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content is not created equally
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hunting vs. snares/trapping
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text
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direct messages
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Public tweets directed to one person or entity.
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Sharable Social Media
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Relevant Social Media
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Show. Don’t Tell.
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Shelter
Build with What You Have
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Go with what you know.
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Fire
Sparking Inspiration and Participation
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Find your spark
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Go with what you know.
Use Your Board of Directors
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Tools
Analytics and Ads
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make calculated moves.
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test and analyze.
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target.
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section 3: be prepared
Stick to the Plan | 5 Hacks | The Art of Thank You
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Stick to the Plan
#GIVINGTUESDAY CHECKLIST
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prepare and automate.
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haters gonna hate.
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5 social media hacks
Hacks to Improve Your #GivingTuesday Campaign
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Blur - Abine
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Canva.Com
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Automation
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aText
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boomerang
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thank you card.
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The art of thank you
Meaningful follow up.
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The unselfie thank you.
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brag humbly.
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thank your board members.
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#GivingTuesday Survival Guide OverviewSection 1 - #Givingtuesday 101
Introduction to #GivingTuesday
#GivingTuesday 2014 by the Numbers
#GivingTuesday 2015 Forecast
Section 2 - #GivingTuesday Survival Guide
Water | The Story is Life
Food | Creating Delicious Content
Shelter| Build with What You Have
Fire | Sparking Inspiration and Participation
Tools | Analytics and Ads
Section 3 - Be Prepared
Stick to Your Plan
5 Social Media Hacks for #GivingTuesday
The Art of Thank You
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