Giving Day Playbook Presentation

Giving DayPlaybook

www.givingdayplaybook.org

Plan so you know your target

General Goals Measurable Target might be…

Grow giving base Increase total amount donated on Giving Day by 25%; Raise > $10,000

Democratize giving base Engage 500+ donors to make a contribution

Engage a new donor segment

Engage 50+ members of new donor segment

Expand public profile Generate 25+ mentions, develop new kinds of media relationships

Example: Young Professionals

Tool

Choose the right prize & match incentive

SECTION: PLANNING > Matching Prizes and Funds Example: Fundraising

Type of Prize

Pros

Cons

Goal Alignment

Tool

Engage online and excite offline

• Remind people to give by email• Provide real-time donation

totals on website• Thank donors on Twitter• Share event photos on

Facebook

ONLINE

OFFLINE• Kick off at a coffee shop• Food truck lunch• Afternoon event at nonprofit• Happy hour

Example: Generate media attention

Build for the long termBE GRATEFULThank donors and community partners

BE TRANSPARENTReport success to entire community

BE SMARTSurvey donors and nonprofits; analyze web data

Example: Donor insight