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Summary after 48 hours
TWEET THIS: @HaveYouGIVEN
An evolution in corporate giving: Given.org
GIVEN helps companies find and support people’s causes on Facebook
Summary• A not-for-profit Facebook application that enables
companies to sponsor causes publicly
The Concept• Facebook users target companies for support
• Companies select causes based on the number of “Facebook friends“ and other filters
• Fund raising activity is publicised via feeds to friends of the fundraiser and fans of the company & charity – ‘the triple multiplier effect’
The value proposition is compelling to all
For Fundraisers For Companies
• Avoids chasing friends for money
• Companies have more money to give
• Feeds encourages others to do get involved
• Not-for-profit application
• Viral publishing to “friends & followers” of the user, the charity and company
• Give with control & efficiency
−Define total amount
−Efficiency in selecting causes
• Embrace the social networking trend
• Truly engage with fans & customers
Some key numbers for you ...
has 300+ million users
has 3,700,000 Facebook fans
has 167,000 Facebook fans
has 42,000 fans
Nikita Thakrar (our team mate) has 1,000+ Facebook friends!
has channelled £536 million
‘GIVEN effect’ – social giving made simple
Fundraisers Companies
Causes
Posting on company walls & word of mouth
Search via GIVEN app
Via fan page, feeds & word of mouth
Existing communication
channels
Given.org ticks all the right boxes
Given.org
Company Sponsorship
Not-for-Profit
Built in Company ROI
Facebook Share
No monthly subscription
Paypal accepted
Fundraising History
Global
Competitors
We are rocking the Giving world in 48 hours!
Activity Progress
Fund raisers identified Already 600
Sponsors onboard In progress
Charity endorsement Several already received
Press releases Done
Supporting informational website Done (www.given.org)
Buzz Marketing Techfluff, Facebook, ...
Targets to use & sponsor PLEASE HELP!
Companies can do good, truly engage and directly build brands
Donation £50
Popular Facebook user
1,000 direct friends
Assume 1% of friends ‘share’ to their own 300 friends
4,000 impressions
Charity (e.g. RSPCA)
167,000 fans
Assume 20% of fans allow feeds
33,400 impressions
Total impressions 37,400 impressions
CPM £ 1.30
Brand & Engagement Effect Unparalleled
Example Donation
Simplified Fund Raising “Plan”(1 of 2)
Simplified Fund Raising “Plan”(2 of 2)
Year 1 Year 2 Year 3 Year 4 Year 5
Users (individuals) 5,000 25,000 100,000 300,000 600,000
# Causes Attempted per Person p.a. 1.5 1.5 1.5 1.5 1.5
% Success Rate 40% 40% 40% 40% 40%
# Causes Sponsored 3,000 15,000 60,000 180,000 360,000
Avg. Raised per Successful Cause £200 £200 £200 £200 £200
Value Donated £600,000 £3,000,000 £12,000,000 £36,000,000 £72,000,000
Fee % 2% 2% 2% 2% 2%
Fees to cover costs £12,000 £60,000 £240,000 £720,000 £1,440,000
Net Funds Raised £588,000 £2,940,000 £11,760,000 £35,280,000 £70,560,000