Give your Content Wings: How PPC Can Help Promote Your Content - Digital Olympus - Purna Virji

Give Your Content Wings:Clever Ways to Use PPC to Promote and

Share your Content

Purna Virji

@PurnaVirji

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SENIOR PPC TRAINING MANAGER

WRITER SPEAKER

@PurnaVirji

February 8, 2017

@PurnaVirji

Offer good content Show your customers you care

@PurnaVirji@PurnaVirji

Offer good content Show your customers you care

@PurnaVirji@PurnaVirji

1.More eyes on their content

2.Help your audience

3.Earn more leads and conversions

Offer good content Show your customers

you care

@PurnaVirji

@PurnaVirji

Offer good content

Over 90% of all ad clicks happen in mainline positions.

@PurnaVirji

Indirect brand termsMake your customer’s life easier

@PurnaVirji

@PurnaVirji

Indirect brand termsMake your customer’s life easier

Consumers are heavily influenced by advertising for FMCG- that builds trust + brand recall.

@PurnaVirji

Source: http://www.cmo.com.au/blog/marketing-science/2015/01/22/how-brand-exposure-and-experience-impact-brand-recall/

Align ads with intent

@PurnaVirji

Build brand

@PurnaVirji

Remain top of mind

@PurnaVirji

Subliminal brand exposure can cause people to act in specific ways.

@PurnaVirji

Win-Win-Win

@PurnaVirji

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Thank you!

@PurnaVirji