Give to Get: Real-World Dividends from Social Networking

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Give to Get: Real-World Dividends from Social Networking

Presentation to the Boston KM Forum31 March 2009

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• SharePoint Consultant with Knowledge Management Associates

• Mobile knowledge worker

• Project teams I work with are agile, constantly changing, never all in the room at the same time.

About Me

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I’m a Consumer

• Flickr photos• Q&A from community members• Articles & opinion about companies/products/topics• Blog content• Reviews• SlideShare• YouTube videos• Wikipedia

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• Flickr photos• Blog content• SlideShare• Forum questions

& answers• Reviews• Delicious Links

I’m a Producer

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Day in the life

• Check company news before going to clients / check profiles of those w/whom I’m meeting

• Change IM status so co-workers know where I am• Encounter issue at client site – research blogs, ask

community (Twitter for fast response)• Link to good information on delicious• Take screenshots, upload to Flickr• Blog solutions w/screenshots• Share delicious links with clients• Search People info @client sites

How I Use The Tools

Flickr 11/9/05

Delicious 8/15/06

Blog 9/13/06

FaceBook 10/6/06

LinkedIn 10/20/2006

Twitter 12/19/06

SlideShare 2/15/09

KMA SharePoint

Client SharePoint

Producer Consumer Member Since

Daily

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WeeklyMonthly or occasionally

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How social tools serve me

• Finding answers• Making connections – personal & professional. (Not just

with colleagues but with partners, vendors, clients, as well as competitors, and those doing similar or complementary work in other locations.)

• Creativity• My brand• My company• Ear to the ground / Having a grasp on what’s coming next• Maintaining relevance• The potato chip / coffee break

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Recommendations

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Reciprocate

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Turn Chaos into Order

• Simplify• Use tools

• Filter• Measure

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Find Yourself

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Warnings & Concerns

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The information that flows through these tools is difficult to capture.

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Employees may break regulations by participating in informal discussions.

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Most of these tools come with their own email account…

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...and their own profile.

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These tools are a threat to national security.

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You could get fired.

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These tools might not be there next week.

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Conclusion

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Your stories?

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Resources

• Joel Oleson on Successful Twitter microblogging - http://www.sharepointjoel.com/Lists/Posts/Post.aspx?List=0cd1a63d%2D183c%2D4fc2%2D8320%2Dba5369008acb&ID=110

• Discussion – “Why do the securities industry compliance staff have such a negative view of Linkedin and other social media?” - http://www.linkedin.com/answers/finance-accounting/financial-regulation/FIN_FRG/411279-548650?trk=NUS_ANSW_q_title&goback=%2Ehom

• Guy Kawasaki on Twitter as “Twool” - http://blog.guykawasaki.com/2008/12/how-to-use-twit.html

• 10 privacy settings every facebook user should know – http://www.facebook.com/ext/share.php?sid=143902080594&h=wWGst&u=XrmPm

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Tools

• Xobni• ReTweetRadar, Twitterific, Twitrans, TwitSpy,

Twilert, TweetDeck, TwitPic, TwitterFox, Twitstat, Tweetrush, Twitterfeed, Tweetpotato, Splitweet, Qwitter, Twhirl, Power Twitter

• Company Buzz for LinkedIn• Google alerts• Delicious toolbar

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For Microsoft SharePoint users:

• Managing Social Networking with MOSS 2007 - http://go.microsoft.com/fwlink/?LinkID=98123&clcid=0x409

• How to Get the Most Value from Social Computing for Business with Microsoft - http://download.microsoft.com/download/a/c/2/ac2fd45a-7749-43dc-9047-ceaea078a221/Get_the_Most_Value_from_Social_Computing_for_Business.doc

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Of Additional Interest

• 10 creative uses for Twitter - http://www.sitepoint.com/blogs/2008/12/18/the-10-most-creative-uses-for-twitter/

• Surgeons send 'tweets' from operating room - http://www.cnn.com/2009/TECH/02/17/twitter.surgery/index.html

• Student twitters his way out of jail - http://www.cnn.com/2008/TECH/04/25/twitter.buck/index.html

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Photo CreditsSlide # Title & Author

2 Untitled by Winslow Martin

3 “Books” by Markus Moning

4 “Answering the nation's need for womanpower, Mrs. Virginia Davis made arrangement for the care of her two children…” from the Library of Congress

8 “Direction Signs” by Homer Simpson’s Donut

9 “Giving Thanks” by TheAlieness GiselaGiardino²³

10 “chaos and order” by noniphon

12 “Commit No Nuisance Sign London” by greenwood100

13 “MX007S20 World Bank” - World Bank Photo Collection

14 “The line is in!” by Valerie Rice / zwanzig on Flickr

15 “Christmas Mail (LOC)” – Library of Congress

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Photo Credits continuedSlide # Title & Author

17 “One of America's new warships of the air, a mighty YB-17 bomber…” by Library of Congress

18 “Failwhale Desktop” by PJ for President

19 Various sources on Flickr

20 “Three Rivers Petroglyph Site 7/7” by Richard Johnson, a.k.a. rovingmagpie on Flickr

21 “Interviewing an Hysterical Witness to the Marachino Cherry Murder” by ricko

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Thank You!Sadie Van Buren

svanburen[at]kmainc.com

Bloghttp://amatterofdegree.typepad.com/a_matter_of_degree/

Del.icio.ushttp://del.icio.us/sadalit

Twitterhttp://twitter.com/Sadalit

Flickrhttp://www.flickr.com/photos/sadalit/

Bliphttp://blip.fm/sadalit

Also LinkedIn, Facebook, MySpace…