GIVE THEM WHAT THEY WANT Discovering Customer Need with Wearable Technology
GIVE THEM WHAT THEY WANTDiscovering Customer Need with Wearable Technology
What should we build for
Apple Watch?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
Voice?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
Mobile?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
SMS?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
Laptops?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
Desktop?
Give Them What They Want: Discovering Customer Need with Wearable Technology
WHAT ARE THE POSSIBILITIES?
What is the market
opportunity?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What is the experience
opportunity?
Give Them What They Want: Discovering Customer Need with Wearable Technology
1 2 3Continuity
Give Them What They Want: Discovering Customer Need with Wearable Technology
Voice
WHAT ARE OUR GUIDING PRINCIPLES?
Context
WHAT DO WE KNOW ALREADY?
How do we contextualize
an idea?
Give Them What They Want: Discovering Customer Need with Wearable Technology
PROCESS: GENERATE IDEAS
PROCESS: DESIGN STUDIO
Design Studio Exploration
The evolution of two ideas
[DENNIS]
TITLE TEXTWHAT COMES NEXT?
THANK YOU