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PANELISTS
Joshua TallentPresident/CEO, eBook Architects | @jtallent
Anne KostickPartner, Foxpath IND | @bklynanne
MODERATOR
Matt MullinCommunity Relations Manager, Digital Book World | @mrmullin
Give the Readers What They Want: Producing Better Ebooks
PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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The Publishing Innovation Awards
PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
Honoring the best in ebooks, enhanced ebooks, and book apps
Deadline for entries is Nov. 1st – use code WebcastPIA11 to save 10%
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Mastering theQED Checklist
Joshua Tallent
Founder/CEO
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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1. Front matter:The title does not open on a blank page.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
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2. Information hierarchy:
Content is arranged in such a way that the relative importance of the content (heads, text, sidebars, etc) are visually presented clearly.
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
Page 6
2. Information hierarchy:
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
Page 7
3. Order of content:
Check of the content to be sure that none of it is missing or rearranged.
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
Page 8
4. Consistency of font treatment:Consistent application of styles and white space.
Look at:
• Headings• Lists• Poetry• Index• Images
• etc.Copyright © 2011 eBook Architects LLC. All rights Reserved.
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5. Links:Hyperlinks to the web, cross references to other sections in the book, and the table of contents all work and point to the right areas. If the title
has an index, it should be linked.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
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6. Cover:The cover does not refer to any print edition
only related content.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
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7. Consumable Content:The title does not contain any fill‐in content,
such as workbooks and puzzle books, unless the content has been re‐crafted to direct the reader on how to approach using the fill‐in content.
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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8. Print References:Content does not contain cross references to un‐hyperlinked, static print page numbers (unless the ebook is intentionally mimicking its print counterpart for reference).
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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9. Breaks:New sections break and/or start at logical
places.
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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10. Images:
Art is appropriately sized, is in color where appropriate, loads relatively quickly, and if it contains text is legible. If images are removed for rights reasons, that portion is disclaimed or
all references to that image are removed.
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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11. Tables:Table text fits the screen comfortably, and if
rendered as art is legible.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
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12. Symbols:Text does not contain odd characters.
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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13. Metadata:Basic metadata for the title (author, title, etc.) is
in place and accurate.
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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Other Best Practices
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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NCX CapitalizationUse correct capitalization, not all‐caps
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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Data and StructureInclude all book sections in NavMap
Include PageList and NavLists in NCX
Include more metadata when possible
Remove CIP data and other print references
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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FormattingUse correct and semantic XHTML
Link indexes and footnotes
Apply formatting in CSS file, not inline
Test in all devices and applications
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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Good samples from:
Finance Without Fear
by William S. Hettinger
http://www.amazon.com/dp/B004HFRLHY/
Sweeten It With Agave
by Jen Baccellieri
http://www.sweetenitwithagave.com/
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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Q & A
Joshua Tallent
Founder/CEO
[email protected]
512‐939‐3466
www.ebookarchitects.com
www.kindleformatting.com
@jtallent // @ebookarchitects
Copyright © 2011 eBook Architects LLC. All rights Reserved.PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
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Making the Reader Happy
Tips for Improving User Experience in Digital Reading
Foxpath IND :: Anne Kostick
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Make an Autonomous Product
• Treat the e‐book version as its own species, not just an automated export of the print edition.
Foxpath IND :: Anne Kostick
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Custom Front Matter
• Use templates to create front matter specific to the e‐ version.
• Think of front matter as
advertising for the book,
author and publisher.
Foxpath IND :: Anne Kostick
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Surface All Parts
• Use a detailed, hyperlinked Table of Contents to reveal the book to the reader.
Foxpath IND :: Anne Kostick
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Adjust for Every Platform and Device
• Understand each platform’s strengths and
weaknesses and
modify your files
accordingly.
Foxpath IND :: Anne Kostick
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Think Digital• Take advantage of digital’s ability to link, jump, highlight, etc.
• Exceed users’ expectations.
Foxpath IND :: Anne Kostick
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Afford QA
• Understand that digital does require special handling.
• Work the cost of QA on all devices into your budget.
• Take pride in your digital products.
Foxpath IND :: Anne Kostick
Page 31
PANELISTS
Joshua TallentPresident/CEO, eBook Architects | @jtallent
Anne KostickPartner, Foxpath IND | @bklynanne
MODERATOR
Matt MullinCommunity Relations Manager, Digital Book World | @mrmullin
Give the Readers What They Want: Producing Better Ebooks: Q & A
PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11
Page 32
Thank You for Attending.
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