Give me kudos for taking responsibility for self-marketing my scientific publications and increase impact

Give me kudos for taking

responsibility for self-marketing

my scientific publications and

increased impact

Antony Williams, Will Russell,

Melinda Kenneway, Louise Peck

ACS Denver, March 22nd 2015

Scientists measured by Impact

My Judgments…

• For sure.. the Metrics of Impact are changing

• Impact is more than “Published XX papers in

YY journals with Impact Factors of ZZ”

• Collaboration is more necessary than ever

• Researchers do not work hard enough on

sharing their research, teachings or data

• Platforms for sharing activities can result in

broader exposure

The Alt-Metrics Manifesto

National Information Standards

Organization and “Altmetrics”

http://www.niso.org/apps/group_public/download.php/13295/niso_altmetrics_white_paper_draft_v4.pdf

Research Outputs

• Blogs

• Research datasets

• Scientific software

• Posters and presentations at conferences

• Electronic theses and dissertations

• Performances in film and audio

• Lectures, online classes and teaching activities

Measuring Impact?

https://impactstory.org/ChemConnector

AltMetrics via Plum Analytics

Usage, Citations, Social

Media

How much work?

• How much work is done generating and

analyzing data?

• How much effort to represent your science –

presentations, publications?

• How long does it take to write a publication?

• How much work does it take to go through the

peer review process?

Is self-marketing of value???

• How much work do you put into your own

profile? (versus other aspects of you on

Facebook )

• Post-publication, how much work is put into

sharing publications with the community – “It’s

up to the publisher is not sufficient!”

• More visible does NOT mean better science

Oxidation by Sodium Hydride?

The Blogosphere Analyzes…

The Blogosphere Analyzes…

Oxidation by Sodium Hydride?

Is self-marketing of interest???

• How much work do you put into your own

profile (versus other aspects of you on

Facebook )

• Post-publication, how much work is put into

sharing publications with the community – “It’s

up to the publisher is not sufficient!”

• More visible does NOT mean better science

• Are scientists interested in self-marketing?

Author attitudes

19

Author attitudes

20

Using Kudos for “self-marketing”

https://www.growkudos.com/

What is Kudos?

• To explain, enhance and share your articles

• Ability to add, connect, integrate other

information associated with the article:

• Blog posts, commentaries, external reviews

• Presentations, videos, links to later

publications

• Follow up work, new data, additional data not

in the supplementary information

• Tools measure visits/views/sharing of article

My profile https://growkudos.com/profiles/11420/

Claim articles using ORCIDhttp://orcid.org/0000-0002-2668-4821

Kudos Enhance the Article

Focus Efforts on One Article

The Power of Social Media

The Power of Social Media

The Power of Blogs

The Power of Blogs (from Sean Ekins, @collabchem)

Altmetrics Score

Kudos

Explain

Enrich

Enrich

Enrich

Enrich

Sharing

• Trackable links to see

the level of interest

• what effect this has on

metrics such as usage

and citations

Measured 15 hours later

Measuring

Per-article charts to map

usage and Altmetric data

against Kudos activities

Kudos Views Grow Long-Term

A publication as a point-in-time

• From a publication how do you cite forward?

• to errata?

• to your later publications?

• to electronic notebook pages?

• to blog posts about your work?

• to other peoples related publications?

• to reinterpreted data you don’t publish?

Enriching with LATER SCIENCE

How do YOU cite forwards?

Never really “complete”

A More Recent Examplehttps://growkudos.com/articles/10.1021/jm5011308

CAS Indexing Prophetic Substances

Altmetrics - Important Article?

Yes.. important article……prior-art searching by virtual compounds could impact

composition of matter patentability of a new medicinal lead…

The story continues…

Pushing AltMetrics with Kudos

Within 48 hours

Within 6 Months

• Altmetrics very simplistic – I tweet in increments

• People share my tweet – it grows

• Silly titles make a difference!

We know Titles drive interest!

Call it Fuzzy and Tweet it…

AltMetrics within 48 Hours

Here we have Bat Fellatio Viewed

337,000 Times…as it were

• And yes…known issues with AltMetrics…

VIEWS does not mean reads!!!

Within Two Weeks

http://www.chemconnector.com/2014/06/20/give-me-kudos-for-my-articles/

12 shares

45 share

referrals1240 Kudos views 431 downloads

138 claims

Is exposure important???

• Does a highly viewed paper mean better

science? CLEARLY NO!

• If AltMetrics is one of the new measures

clearly visibility and discoverability is important

• If there is a downside to investing in exposing

your publications, what is it?

• YES…it can be called “gaming” or “savvy”

Kudos early results: 2014

+25%more click-throughs from

Kudos to the Publisher site

when the author has

explained / enriched the

article using the Kudos tools

If this article was Kudos’ed…

• Then all blog posts can be linked, all

discussions exposed, all commentaries

available – instead of “for scientific reasons”

Conclusions

• There IS work Kudos’ing but relative to the

time and costs for the research? MINISCULE

• What are the downsides to participating?

• Kudos is free, and one of many, that can be

used to develop a research social profile online

• What is most exciting for me – citing

FORWARD to later work by enriching articles

Thank you

Email: [email protected]

ORCID: 0000-0002-2668-4821

Twitter: @ChemConnector

Personal Blog: www.chemconnector.com

SLIDES: www.slideshare.net/AntonyWilliams