Thank You For Making Give Choose So Much Fun!!
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Thank You For Making Give Choose So Much Fun!!
Agenda
• Give Choose Report To The Community• Rusty Foster Bow Tie Strategies and all that Twitters• Donor and Nonprofit Survey Results• Winning Strategies - A Place To Be & Loudoun Wildlife Conservancy.• Donor Retention - Best Practices• Give Choose and the next 12 months.• Distribution of Give Choose Checks.
2016 Report To The Community
922 donors30% increase in
donors from 2015
Scheduling donations.Not to bad for its
first year!
504 New Donors62% increase
from 2015
Trending…Amazing, Amazing,Amazing!
Business ChallengeWill bring awareness to
potential donors.
0
400
800
1200
1600
Total # of Donations Unique Donors New Donors To NPO's
2014 2015 2016
Its all about the donors!
$0.00
$4,250.00
$8,500.00
$12,750.00
$17,000.00
2014 2015 2016
Prize Pool
Top 5 Peak Giving Times
1. 5:00pm - 6:00pm2. 8:00am - 9:00am3. 9:00am - 10:00am4. 11:00am - 12:00pm5. 10:00pm - 11:00pm
0
45000
90000
135000
180000
$ NPO Match Gifts Total
2014 2015 2016
6
6
1612
Give Choose By The Numbers
Results from Donor Survey 150 Responses - 22% Response Rate
0
20
40
60
80
Email from NPO
Email from CF
Email other source
Friend/Family
Print Media
Electronic Media
Poster or Card
Banner 2014 2015 2016
How did you hear about Give Choose?
1
2 3
0
22.5
45
67.5
90
Yes No Maybe
2014 2015 2016
Will you participate in Give Choose again?
Did You Tell Others About Give Choose?
0
22.5
45
67.5
90
2014 2015 2016
Yes No
0
22.5
45
67.5
90
NPO's I have supported in the past NPO's that I have heard of but had not gifted NPO's I discovered through GC
2014 2015 2016
What Nonprofit Organizations did you support during Give Choose
Our sponsors helped the Community Foundation build a prize pool awarded throughout the event. How influential were theses prizes as you decided to give or how much to give?
0
10
20
30
40
Very Influential
Influential
Indifferent
Not Influential
I did not know about prizes2014 2015 2016
0
10
20
30
40
Very Compelling
Compelling
Indifferent
Not Compelling
Did Not Know About
2015 2016
Many nonprofit organizations had advance matching gifts from donors. How compelling were these matches in making your decision to give or
how much to give?
55% Very Compelling & Compelling
How long have you lived or worked in Loudoun or Fauquier Counties
020
4060
80
2014 2015 2016
<1 Year 1-2 3-5 6+ None
71% 6 or more years
Results from Nonprofit Survey 58% Rate of Return
35 out of 60
0
15
30
45
60
2016 NPO's
Civicore Training Social Media Stewardship Other
Types of Training for 2017
0
22.5
45
67.5
90
Yes No Other
2014 2016
Did You Use The Toolkits on the GiveChoose Website??
Did your organization use the incentive prizes offered by the CFLNFCs’ sponsors to motivate donors to give to your group?
0
15
30
45
60
Yes No
2014 2016
0
20
40
60
80
2014 2016
Yes No
Did Your Organization Have Matching Gifts??
0
25
50
75
100
GC Email Blasts
Personal Email
FB Direct Mail
E-Newsletters
Videos
Other
2014 2016
What outreach and media techniques did you use to promote Give Choose??
#1 Facebook#2 Email Blasts#3 Twitter
0
12.5
25
37.5
50
1 Month Out 2 Weeks Out 1 Week Out 1 Day Out Same Day
2014 2016
How far in advance to you start promoting your Give Choose campaign?
0
17.5
35
52.5
70
Yes No
2014 2016
Did you or someone from your organization attend the Give Choose Training?
…..and now lets hear from our 2 Grand Prize Winners!
Grand Prize Winner - Most Donors Large Organization
https://youtu.be/b-NBL8NayZw
https://www.youtube.com/watch?v=r2UbibxQf1Q
https://www.facebook.com/205267716155500/videos/1319396868075907/
https://www.youtube.com/watch?v=Q1aKSuZmd6Q
Grand Prize Winner - Most Donors Small Organization
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