GITEX Technology Week 2011 Post Show Report

GITEX 2011POST SHOW REVIEW

www.gitex.com

GITEX BUSINESS SOLUTIONS GULFCOMMS CONSUMER TECHNOLOGY GITEX CONFERENCES GITEX MOBILE, APPS& CONTENT WORLD

GITEX CLOUD CONFEX GOVERNMENT@GITEX FEATURES & HIGHLIGHTSGITEX CARD TECHNOLOGYGITEX DIGITAL MARKETING

RedefinetheFuture

9 - 13 OCTOBER 2011DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTRE

SHOWPROFILE

SHOW NAME GITEX TECHNOLOGY WEEK 2011

SHOW DESCRIPTION The 31st edition of Middle East and Africa’s largest and most influentialInformation Communications Technology Event

DATES 9-13 October 2011

FREQUENCY Annual

VENUE Dubai International Convention and Exhibition Centre

SHOW SIZE Over 76,000m2

EXHIBITORS Over 3,523 companies represented from over 77 countries

NEW PARTICIPATING COUNTRIES Kazakhstan, Latvia, Malta, Morocco, Palestine

NEW NATIONAL GROUPS Bangladesh, Italy, Kazakhstan, Lebanon, Morocco, Pakistan,Palestine, Scotland and Spain

VISITORS Over 138,836 trade attendees from over 144 countries

SPECIALISED SECTORS GULFCOMMSNetwork & SecurityHardware (Office & Print Automation)Business SolutionsSoftware IT SolutionsConsumer TechnologyGovernmentMobile, Apps & Content WorldGlobal Leaders SummitCloud Confex-Exhibition & Cloud Conference

NEW FOR 2011 Card TechnologyDigital MarketingCyber SecurityTelecoms Symposium

CO-LOCATED EVENT InfoComm MEA

WEBSITE www.gitex.com

2012 DATES 14 - 18 October 2012

ORGANISED BY Dubai World Trade Centre LLC

Organised by

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VISITOR PROFILE

138,836 TOTAL TRADE VISITORS

GITEX TECHNOLOGY WEEK 2011BUYER OVERVIEW

TRADE VISITORS FROM OVER 144 COUNTRIES

from 144 countriesaround the world

ICTPROFESSIONALS

138,836trade visitors

rated theshow as goodto excellent

90%

in the MEASAregions

NUMBER

1

Join

77 countries

3,523companies from

of exhibitors eithermet or exceeded

their ROIexpectations

85%

72 countries

Engage with

1,400+media from

CITRIX - Alex Filocca is the Middle East Director of Marketing for Citrix, who made their debut at GITEX, “We had extremely high expectations when we started the week and they had all been surpassed,” he said. “The quality of visitors has been superb and to meet this level of decision-makers in terms of sheer numbers would take a lot of years and a lot of flights.”

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TOP GLOBAL BRANDS THAT VISITED GITEX

VISITOR BUDGETAUTHORITY

62% Up to US$ 500,000 18% US$ 500,000 - US$ 1 million 13% US$ 1 million - US$ 5 million 7% Over US$ 5 million

TOP INDUSTRY SECTORS

40% IT 5% Manufacturer / OEM 6% Mobile & Network Operator 6% Oil & Gas 6% Public Sector / Government 9% Retail / Wholesale / Distributor 7% Advertising, Publishing & Media 6% Banking & Finance 6% Consultancy Services 6% Education & Training 3% Healthcare

VISITOR ATTENDANCEBY REGION

4% Americas 7% Europe 9% Asia80% Middle East & North Africa

VISITOR ATTENDANCEOBJECTIVES

9% Purchase and place new orders 30% Learn about new technologies and trends 16% Source new suppliers 16% Meet with current suppliers 13% Research buying decisions 16% Business Development

EXHIBITOR OBJECTIVESFOR PARTICIPATION

11% Secure orders at the show 14% Meet existing clients 14% Generate new sales leads 14% Promote corporate image 12% Recruit agents / distributors 12% Launch new products / services 12% Gather market information 11% Establish distribution / retail channels

Marking its 21st consecutive year of participation at GITEX, Oracle’s Senior Marketing Director, Dana Murugan said “Oracle always looks forward to GITEX, to showcase how the company offers both hardware and software engineered together, and contributes to meeting the IT needs and challenges of the region’s businesses and economies.”

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3,523COMPANIES REPRESENTED

EXHIBITORS FROM OVER

77 COUNTRIES

EXHIBITOR PROFILE

OVER

76,000 m2

THE WORLD’S MOST POWERFUL ICT BRANDS CHOOSE GITEXAastraAbu Dhabi PoliceAbu Dhabi Ports CompanyAccentureaeCERTAEGAl-BaderAlcatel LucentAli BabaAMDAPC by Schneider Electric GroupAptec ARPU+AvayaBlackberryBlue Coat BrocadeCardz Middle EastCiscoCitrixComguardComputer LinksDatacardDEWAD-Linkdu

Dubai GovernmentDubai Health AuthorityDubai Internet CityDubai PoliceDubai Silicon OasisEdimaxEmaratechEMCEmirate of Abu Dhabi - Judicial DepartmentEpsonEtisalatEvolisF5 NetworksFDCFordForefront TechnologiesGemaltoGeniusGlobo MobileHis Highness The Crown Prince OfficeHewlett Packard (HP)HoneywellHuaweiICANN

IkooIntelJackysKasperskyKodakKrusellKyoceraMcAfeeMetasonicMicrosoftMidis GroupMindwareMinistry of EducationMinistry of JusticeMinistry of Presidential AffairsMobile Entertainment ForumMonster/SpecMotorolaM-SensisMSiNEC UnifiedNetgear NokiaOKIOraclePanoLogic

PanasonicPearsonPelco by Schneider GroupPolycomPromatePocket BookQualcommRas Al Khaimah FreezoneRedHatRiverbedRoads & Transport Authority (RTA)SamsungSharjah Free ZoneSymantecThurayaTouchmateTelecommunications Regulatory Authority (TRA)TwinmosValue LabsWiproWyse Yahoo! MaktoobYahsatXConceptsZoho

TOP GLOBAL BRANDS THAT EXHIBITED AT GITEX

MICROSOFT GULF, Samer Abu-Ltaif, Regional General Manager, "GITEX represents an important platform for Microsoft to showcase our technology and product innovation and engage with our regional partners and customers. Events like this give us a great opportunity to demonstrate the tremendous potential for technology to transform the lives of people, to increase business aptitude, to improve government effectiveness and bring about positive change across society."

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MARKETING & PR

REACHING CORPORATE DECISION MAKERSFrom dedicated industry communities to business-specific above and below the line communications - The GITEX marketing and PR team will work with your company to raise your profile to a targeted buyer and media audience. Dedicated Executive level, Majlis, and Inward Buyer Mission programmes ensure you engage the decision makers critical to your business.

GITEX delivers a powerful multi-channel marketing campaign that delivers results. Investment in the right media to reach the right audience ensures GITEX stays top of mind with Global ICT leaders.

GLOBAL REACH, GLOBAL BUSINESS, GLOBAL OPPORTUNITIES

INTEGRATED COMMUNICATIONS A comprehensive global PR and advertising campaign

worth over US$ 13.4 million for GITEX 2011

Engage with 1400 + media from 72 countries

Over 100 + international trade media partners

An established social media community across

LinkedIn, Facebook, and Twitter

Editorial coverage across business broadcast

Television and Radio

A GLOBAL MARKETING CAMPAIGNFORGING NEW FRONTIERS

A MULTI-CHANNEL APPROACHGITEX ensures a targeted campaign that reaches the right audience within the right sectors across the following channels.

GITEX TARGETAUDIENCE

Direct mail

Businessbroadcast

Internationalnewspapers

DedicatedICT blog

Dedicatedsocial media

channels

Telemarketingand data

acquisition

Internationaltrade andbusiness

magazines

Emailmarketing

SUPPORTING MEDIA

CHANNELS USED INCLUDE

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GITEX CONFERENCES

GLOBAL LEADERS SUMMITCLOUD CONFEXTELECOMS SYMPOSIUM

Over 1,350 delegates attendedthe GITEX 2011

CONFERENCE DELEGATEGEOGRAPHICAL BREAKDOWN

JOB FUNCTION BREAKDOWN OFCONFERENCE DELEGATES

47% UAE 12% Saudi Arabia 7% Qatar 6% Bahrain 6% Oman 5% Kuwait 10% Rest of MEA 7% Others

59% C-level Management41% Middle Management

The 2011 Global Leaders Summit opened up this year’s GITEX TECHNOLOGY WEEK with substance, relevance and prestige. World-class presenters, channeling this year’s theme of Innovation in Leadership educated and entertained the audience and explained why innovation was the key to the growth of the regional technology landscape and the transformation of a company.

GITEX GLOBAL LEADERS SUMMIT

KEYNOTE SPEAKERS Chris Dedicoat, President EMEA, Cisco Rod Beckstrom, President and CEO, International

Corporation for Assigned Names & Numbers (ICANN) Giorgio di Paolo, IT Strategy Lead IGEM, Accenture Pranav Mistry, Founder, SixthSense William H. Saito, CEO, InTecur KK and 2011 Winner of

Young Global Leader Award at World Economic Forum

Innovating Technology through Creative Leadership.

GITEX TECHNOLOGY WEEK CONFERENCE SPONSORS

Cloud Confex Knowledge Partner

Cloud Confex & TelecomsSymposium Supported by

Global Leaders SummitLead Sponsor

Telecoms SymposiumKnowledge Partner

Telecoms SymposiumHeadline Sponsor

Global Leaders SummitNetworking Sponsor

Cloud Confex Silver Sponsor

Cloud Confex Gold SponsorCloud Confex Diamond Sponsor Cloud Confex Platinum Sponsor

ConferenceRaffle Draw Partner

Mutlaz M Al Mutlaq, AIV Supervisor, Saudi ARAMCO "Rod Beckstrom, the CEO of ICANN was exceptional. His expertise and ability to convey the information allowed me to gain a much deeper understanding of the concepts.”

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CLOUD CONFEX

TELECOMS SYMPOSIUM

A 5 day exhibition and 2 day conference that assembled some of the best minds in the world to examine the latest and most important trends and issues facing the increasingly pervasive Cloud and Virtualisation landscape. This platform provided deliverables that ensured that companies had a better understanding of the critical focus concerning the Cloud.

A symposium that brings together international and regional authorities, and operators, who provided insights into the ever-evolving and robust industry of telecommunications. Key discussions included: advent of 4G, wireless networks, long term evolution, regulatory issues, new internet and hardware technologies and various forms of architecture covering both commercial and academic scope.

Offering Cloud Users… Knowledge-as-a-Service

Connecting Telecoms Business Leaders

TOP SPEAKERS INCLUDED Steve Dietch, VP of Cloud Solutions and Infrastructure, Hewlett Packard Chuck Hollis, Global Marketing and CTO, EMC Ronald Raffensperger, Director of Core Network, Huawei Illyas Kooliyankal, Chief Information Security Officer, Abu Dhabi Securities Exchange David Teklit, VP IT, Jumeirah Group Peder Ulander, VP of Product Marketing, Cloud Orchestration, Citrix Gene Phifer, Managing VP, Gartner Alfonso Di Ianni, Senior VP, Eastern Europe, CIS, MEA Region, Oracle

TOP SPEAKERS INCLUDED Matthew Willsher, Chief Marketing Officer, Etisalat Ghassan Hasbani, CEO-International, Saudi Telecommunications Company (STC) Jim Balsillie, CEO, Research in Motion Dr. Eesa Bastaki, CEO, ICT Fund Olivier Campenon, President, EMEA, British Telecom Ahmed Amaneh, CEO, Zain Jordan

Dedicated presentation area in the Cloud Confex on the show floor to enhance knowledge exchange about the new products and services on display by the Cloud Exhibitors.

CLOUD VENDOR THEATRES

KEY CONTRIBUTION FROMAphidasBarcodeEMC

INSIAISL OnlineNavigant

PanoLogicRed HatSSBS

SymantecWyse

...and many more

EXCLUSIVE INTERNATIONAL KEYNOTE

John CaseVice President of WorldwideMarketingMicrosoft OEM Division

Takeshi NumotoCorporate Vice PresidentMicrosoft ProductManagement Group

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GITEX Technology Week offered an exciting platform for a range of visitors

and exhibitor features. The 31st edition focused on redefining the future of

the ICT in the region.

EVENTS &FEATURES

DIGITAL MARKETING

A new dawn of digital opportunity, a dedicated digital platform that offered an opportunity to assess, evaluate and realise the full potential of what is becoming an essential business tool. Workshops included “The essentials of digital marketing”, “Life is so Digitful”, “Digital Creative Canvas”, “Gaining a competitive advantage in social media” through to “Leading brands and marketing agencies” showcasing their products and services. Digital Marketing is being employed by businesses in the Middle East as consumers utilise social media, smartphones and tablet PCs to contribute to the increased use of digital media.

KEYNOTE PRESENTATIONS BY Nick Moss, Head of Global Sales, Yahoo!Maktoob Joanne Matlub, Head of Packaging, Planning & Strategy, Yahoo!Maktoob Vivek Bhargava, CEO & Founder, Communicate2 Baher Esmat, Regional Relations Manager ME, ICANN Christos Solomi, Head of Affiliate Sales, Ikoo Ihsan Jawad, Founder, Laimoon.com

Pearl Sponsor Emerald Sponsor Opal Sponsor

KEY SPONSORS

Fadi Khalil, Sales Director, Promate Technologies “Our sales have surpassed all our expectations for Gitex 2011. From the first day we had already broken even vs. the expense of exhibiting at Gitex 2011, something which never occurred even in the boom times pre-global recession.”

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Hosted By GITEX TECHNOLOGY WEEK,Cyberlympics Me & India

CYBER SECURITY

Presentations and demonstrations were held by industry experts during the show to educate visitors. Some of the topics covered included: “Individual Acts of Community Immunity”, “Trustae”, “The Economics of Dynamic Defence”, “Presenting Black Hat”, “Cyber Security Education – Evolution or Revolution”, “Targeted Attacks”, “The Future of Hacking”, “Future Threats on Mobile & Tablet”, “Cyber Threats: Going beyond the PC”, “Security Awareness”, “eCrime Unit in Abu Dhabi Police” and many more…

Creating awareness on Cyber Security @ GITEX

KEYNOTE PRESENTATIONS BY Jeff Moss, CSO, ICANN Jay Bavisi, Co-Founder & President, EC Council Sally Stephens, Senior Director, Emerging Markets,

Consumer Marketing, Symantec Corporation Majid Al Madhloum, Head of Security Quality Services, TRA Maurice E. Cashman, CISSP, CISM, Sr. Enterprise Security Architect, McAfee Majid Al Ali, Security Intelligence Analyst, aeCert Lt. Col. Faisal Alshamari, Abu Dhabi Police Cyril Voisin, Chief Cloud & Security Advisor, Microsoft Richard Thieme, Black Hat

Gigabyte SponsorTerabyte SponsorEndorsed by & Supported by Byte Sponsor

CyberLympics @ GITEX 2011

Hosted by GITEX TECHNOLOGY WEEK, the first Global Cyberlympics Regional Championships for the Middle East & India region. Established as a not-for-profit initiative, the Global Cyberlympics is the world’s first international team ethical hacking championships, designed as a series of team games with both offensive and defensive security challenges. Endorsed by IMPACT, the Cyber Security executing arm of the United Nations’ specialised agency, the International Telecommunications Union (ITU), the Global Cyberlympics was held to help foster stronger international cooperation on information security issues and to improve Cyber Security training and awareness across all borders.

KEY SPONSORS

KEY SPONSOR

Symantec chose the expo for the regional launch of its new endpoint protection 12 software for cloud security. "GITEX consistently delivers the highest standards and provides us with an immense return on investment year-on-year,” said Johnny Karam, MENA Managing Director of Symantec.

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A bespoke VIP business experience built around the unique needs of today’s senior corporate ICT executives. The GITEX Majlis membership offers a host of benefits and business matching making services. To find out more about the GITEX Majlis Club, please contact us on [email protected] or visit our website: www.gitex.com/majlis

GITEX MAJLIS

GITEX MOBILE APPS & CONTENT WORLD

KEY SPEAKERS & PANELISTS INCLUDED Jay Bavisi, Co-Founder & President, EC Council Maurice E. Cashman, CISSP, CISM Sr. Enterprise Security Architect, McAfee Sanyu Kiruluta, Team Lead, Developer Relations, RIM EMEA Mohamad Mourad, Regional Manager, Google Middle East Nicolas de Kouchkovsky, CMO, Alcatel Lucent Anthony Stonefield, Head of Ecosystem & Developer Experience, Nokia Corporation MEA Maha Murash, Director, Online Channel & Portal, Etisalat Ahmad Hassan, Head of Research & Analysis, aeCERT Sagar Shetty, Founder, Clique Media Nitish Mittersain, Group CEO, Nazara Vishal Gondal, Founder & CEO, Indiagames.com Miltos Vidalis, General Manager, MENA, Velti Rob Jonas, VP & MD Europe & Middle East, InMobi

Mobile Security: Understanding the Malware Threat Mobile Advertising: Mobile Marketing, The New Frontier Mobile Gaming: Opportunity & Monetisation of Mobile Gaming Understanding Apps for Corporates: Lessons Learnt & the Route to Success

Four days of open panel debates focused on:

PROUDLY SPONSORED BY

73% of the MajlisMembers attend GITEX to learn aboutthe new technologies and trends

80% of the Majlis Membersmain objective for visiting GITEX isfor Business Development

98% of the Majlis Membersrated the Majlis VIP Club as Goodto Excellent

88% of the Majlis Membersuse the Majlis Lounge to conductBusiness Meetings

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An exclusive online and onsite business match-making portal which enables visitors to maximise their business activities ahead of the event. Onsite route planners and ConneXions kiosks are dedicated to enhance the visitor experience at GITEX TECHNOLOGY WEEK.

ConneXions@GITEX

LAUNCHES AT GITEX

Exclusive for International Trade Visitors, GITEX TECHNOLOGY WEEK hosts a welcome business and service lounge offering international visitors a dedicated meeting and greet to the show. At the end of the day GITEX TECHNOLOGY WEEK offers hosted networking receptions where industry colleagues and potential new business partners can relax, unwind and network in the dedicated industry meeting lounge.

INTERNATIONAL TRADE VISITOR LOUNGE& i-MEET NETWORKING EVENINGS

Nokia - Regional Launch of N9 Microsoft - Office 365 & System Centre 2012 & Azure ICANN - gLTD Symantec - Endpoint Protection 12 (Cloud Security) Ministry of Foreign Affairs - iphone & ipad apps for services Dubai eGov - mobile apps for services Ministry of Public Works - Launch of new public interaction services on web Cyberoam – NetGenie - sms network security system Forefront Technologies - Blu-Ray archive library solutions Panasonic - Solar Powered IP CCTV Laserfische - Lasherfische Mobile content management system Kodak - i5800 production scanner, IBML Image Trac 5 scanner,

Capture Pro (Arabic Interface) BlueCoat - WAN optimisation solutions, Cloud based web security MSI - GT80 gaming laptop RIM (Blackberry) - Bold 9900 Monster - Turbine Pro In-Ear Speakers Touchmate - Tablet PC, 3 Sim Mobile Phone Intex - Mobile Phone for visually impaired Ford - All New 2012 Explorer Limited, Inflatable 2nd row

seatbelt technology and many more...

ASSOCIATE PARTNER

“As is well known, Gitex is the biggest IT event in the Middle East and we are delighted to attend to showcase our new scanner and imaging solutions to visitors, strengthen existing partner relationships and establish new ones.” David Whitton, Regional Sales Director, Kodak

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Digital Marketing

Pearl Sponsor Emerald Sponsor Opal Sponsor

Cyber Security

Gigabyte SponsorTerabyte SponsorEndorsed by & Supported by Byte Sponsor

Conferences

Cloud Confex Knowledge Partner

Cloud Confex & TelecomsSymposium Supported by

Global Leaders SummitLead Sponsor

Telecoms SymposiumKnowledge Partner

Telecoms SymposiumHeadline Sponsor

Global Leaders SummitNetworking Sponsor

Cloud Confex Silver Sponsor

Cloud Confex Gold SponsorCloud Confex Diamond Sponsor Cloud Confex Platinum Sponsor

ConferenceRaffle Draw Partner

Official Mobile,Apps & ContentWorld Magazine

Associated Event

Media CentreSponsor

Majlis SponsorGULFCOMMS Endorsed and Supported by

Industry Partner Mobile,Apps & Content World

Official GITEXTechnology Car

Official PublisherOfficial BroadcastPartner

Partner Hotels

Official Magazines

Official DMC

AssociatePartner

Strategic Partner

Co-Located Event

Official DisplayPartner

THANK YOUTO OUR SPONSORS

Cyberlympics

Co-Hosts of Cyberlympics ME & India

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www.gitex.comOrganised by

AT GITEX 2012, YOU SHOULD EXPECTCard TechnologyCloud ConfexConsumer TechnologyDigital Media and MarketingGlobal Conferences

Government GULFCOMMSHardware IT SolutionsKnowledge Exchange ForumsGITEX Mobile Apps & Content World

Network & SecuritySoftware IT Solutions+ NEW niche sectors to soon follow

To register your stand space or for any further information, please visit our website or contact:GITEX TECHNOLOGY WEEK Team on Tel: +971 4 308 6468/ 6623/ 6037/ 6566/ 6012Fax: +971 4 318 8607 Email: [email protected] Web: www.gitex.com

14 - 18 OCTOBER 2012DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTRE

WhereTechnologyBusinessMeans

GITEX BUSINESS SOLUTIONS GULFCOMMS CONSUMER TECHNOLOGY GITEX CONFERENCES GITEX MOBILE, APPS& CONTENT WORLD

GITEX CLOUD CONFEX GOVERNMENT@GITEX FEATURES & HIGHLIGHTSGITEX CARD TECHNOLOGYGITEX DIGITAL MARKETING

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A professional AV event made its debut alongside GITEX TECHNOLOGY WEEK. A joint venture between InfoCommAsia and Dubai World Trade Centre, IFMEA highlighted the latest information communication and PRO AV systems from over 70 manufacturers and suppliers from over 18 countries. IFMEA also featured CTS-accredited education seminars from the InfoComm Academy, industry-based conferences and training sessions by Extron.

INFOCOMMMIDDLE EAST & AFRICA

TOP KEY EXHBITORS AMX Christie Creston Extron Hitachi Jupiter Mitsubishi NEC Samsung Sharp Venuetech

LAUNCHES1. Jupiter Systems – Fusion Catalyst 800 (display wall processor)2. Creston – Digital Media 8G Receiver & Control Room3. NMK – DSP Solutions4. Sharp – High brightness display screens

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