Giraffe Avertising and Marketing Pvt Ltd - Company Credentials

Giraffe Advertising & Marketing Pvt. Ltd. AN INSIGHT

About Us

Giraffe Advertising & Marketing, having established its presence 14 years ago has a team of dedicated & experienced professionals, who have extensive experience in the field of advertising, marketing, retail,, promotions, exhibitions & outdoor

Our advanced, intellectual and imaginative approach has helped clients to turn every dream into reality while working within the estimated budgetary constraints and stipulated time frame.

Our in-house fabrication unit offers a comprehensive solution to make every BTL activity or an Outdoor Campaign an outstanding success.

In the competitive market place, effective communication helps clients achieve their bottom line business objective.

Understand Clients

Requirements

Strategize Solutions

Deliver Results

Approach

Belief We create new paradigms of “effective communication” to let our clients communicate effectively with their audience

Highly Flexible

Perfect and Advanced Solutions

Innovative & Concept Based

Result Oriented

Use of Modern Methodology

Handled by Competent & Experienced Industry professionals

Business Philosophy

Our DNA

Staffed and managed by very senior professionals

Senior management involvement with the client

Highly personalized servicing credo

Practice-led, cross platform linkages for domain knowledge sharing

Your business matters to us!

Out Of Home

Retail Consultancy

BTL and Activations

Areas of operation

We offer our clients both, integrated communication service and stand alone services

Our Strength

In House for Out of House

We have an in-house Fabrication Workshop in Delhi , Mumbai & Banglore that enables us to offer

the most competitive rates for undertaking jobs of Fabrication such

As Retail Branding, Exhibition Stalls, Kiosks, Sets, Stage, Backdrops, Ramps, Projection Screen, Thematic Sets, and other customized Setups.

And ‘Accuracy’ and ‘Quick Turn Around Time’ sets us apart

Our Team

The team has

Vast experience – by volume, top clients, types of execution

Excellent attitude – Dedicated, Result oriented, quick thinkers

One of our main areas of expertise is in the supply of high quality crew for a wide range of events, including concerts, shows, conferences and exhibitions. We aim to provide you with the highest levels of service and we are extremely proud of the fact that our clients tell us that our crews and team leaders are some of the friendliest and hardest-working around.

Clients

Provide

With our capability to execute pan India campaigns

We Provide

Consistent communication plan based on strategic planning

Nation wide media planning, buying & implementation services

OOH Strength

We own more than 1000 sites in:

Punjab

Haryana

Jammu & Kashmir

Himchal Pradesh

We have a strong vendor relation PAN India which enable us to provide PAN India media planning

Our Presence in Punjab – 24 towns

• Chandigarh

•Amritsar

•Patiala

•Sangrur

•Bhatinda

•Faridkot

•Talwandi Sabo

•Budladha

•Munak

•Patran

•Kapurthala

•Phagwada

•Ahmed Nagar

•Bassi Patana

•Amloh

•Gurdaspur

•Batala

•Mukstar

•Anandpur Sahib

•Pathankot

•Jagraon

•Barnala

•Taran Taran

•Nawahshahr

Our Presence In Jammu & kashmir – 22 towns & up country

•Jammu

•Srinagar City

•Katra

•Udhampur

•Khatua

•Sambha

•Ramban

•Patni Top

•Batote

•Baramulla

•Sopore

•Kupwara

•Anantnag

•Bijbihara

•Gandharbal

•Gulmarg

•Pulwama

•Shopian

•Kulgam

•Rajouri

•Punch

•Doda

Our Presence in Himachal Pradesh – 21 towns & Up Country

•Shimla

•Dharamshala

•Mandi

•Kullu

•Solan

•Nalagarh

•Bilaspur

•Kangra

•Baijnath

•Nagrota

•Rampur

•Rohru

•Una

•Hamirpur

•Manali

•Baddi

•Palampur

•Ponta Sahib

•Chamba

•Dalhousie

•Sarkaghat

Our Presence in Haryana – Covering 10 main towns & NH – 1 & NH -10

•Sonipat

•Panipat

•Gannur

•Samalkha

•Pipli

•Ambala

•Shahbad

•Hissar

•Rohtak

•Sirsa

Events & Activations Case Studies

Our Services

Team Giraffe is a lean machine with experts in their own field which

benefits our clients as they enjoy a Bigger, Bladder Bang for their buck

for every project they execute through us.

Corporate Events

MICE

Exhibitions, Seminars & Road shows

Celebrity Management

Dealer Meets

Public Relations

Social Events

Market Research & product Launches

Retail Visibility & Visual Merchandising

Panasonic Mobile Retail Activation • Panasonic Mobile Retail Launch Activity

taken place in 82 cities across PAN India.

• A small Tamasha with Dhol was done at Retail Shops and product placement and order was taken by the Sales team

• The activity continued for 10 days during Durga Puja and Dushera with great enthusiasm and aggressively.

• Panasonic newly launched model P55,P50,SWITCH,T40P65 etc got the good response from the market with this activity.

• A small cake cutting ceremony also took place at each store.

• Talking Numbers • Over 2500 shops were approached in

82 cities over a period of 10 days. • Over 42000 Panasonic

Mobile(different models)were placed.

Panasonic Mobile Retail Launch Activity

Snapdeal Market Mapping

Snapdeal wanted to cover Tier 1 & Tier 2 cities retailers/wholesalers/distributors/dealers and taking them onboard with Snapdeal

We deployed promoters to reach out the market and interact with them to take out the useful information to get register

This activation was also a short study to understand market interest to go online and the convenience of shopping.

Electronic and Apparel category were approached.

Talking Figures 8 cities were covered

On an average 5 key markets were covered in each city

Around 7000 retailers/distributors/wholesalers were approached

2400 retailers/distributors/wholesalers turned up to get connected with Snapdeal

Purpose:- Promotion of Casio Scientific Calculators at DLF Cyber City, Gurgaon Corporate Parks. Activity - The Main idea was to promote/Market New Range. We covered Building Nos. 5,8,9,10,cyber hub, infinity. It was 2 days activity in each building. Sales Push - Discounts of 10% were offered to all customers on instant purchase. Talking Numbers • The total reach was around 4000. • The total no. of people

approached was around 2000

Casio Corporate Park Activity

Dell Tablet Activation

The Objective of the Activity was to influence maximum footfall at the Activity Zone and the nearby Dealer’s showroom.

The focus was on educating customers about the Dell Tablets and pushing sales

Activation taken place in Delhi, Lucknow, Jaipur & Ludhiana markets where Dell Exclusive stores were located.

We engaged crowd in Tablet games and various emcee related games and educated about Dell Tablets

Through the activity the sale was pushed .

AGC Cisco Partner ship Summit

Special event at select cities to mark the beginning of a new Association

AGC offering Cisco - signifying a strategic tie up of two leading solution Integrators marking a new beginning of providing better offerings to its partners / Clients

Target Group AGC customers

Target Cities Delhi

Mumbai

Bengaluru

Citibank Exclusive Homes-Property Expo

A series of 2-day exhibitions showcasing projects by leading developers and latest products of premium home décor brands.

The exhibitions was held held in 4 major metros, Delhi, Mumbai, Bangalore and Chennai.

An opportunity for the participating developers and brands to interact, engage and establish contact with prospective buyers.

The basic aim of the exhibition is to bring builders and service providers of residential properties face to face with actual buyers who are scouting for properties.

The target group comprised of Young Couples looking for their

first home

Home Seekers looking to upgrade their family abode

High Net Worth Individuals seeking investment options in Delhi, Gurgaon, Noida region.

Hero One Cycles Product activation

A 5 day exercise covering 3 RWAs & 2 Schools in South Delhi got us a good 2890 contacts

20 cycles were sold / booked at the activities

Over 8000 discount coupons given

Walk ins at the retail stores (company owned outlets went up by nearly 35% on the weekend post the activity (measured by the discount coupons given)

LG- Bihu Carnival Guwahati

To show case the entire range of LG products during the festive season

Bihu being the main festival of the Assamese people , we suggested a concept based on the Bihu theme.

Keeping in mind the TG and the objective, we selected Guwahati Town Club as the venue for the exhibition.

Members of the club provided us with the perfect TG

The Hussori group ( A complete bihu dance group with male and female dancers) was hired to perform at the event.

A complete LG Shoppe was set up at the venue

Snap Fitness Market Activation & Road show

Snap Fitness, is a recognized global leader in the fitness industry

Snap Fitness made its Indian debut through its Master Franchise Force Fitness in the year 2008.

To promote the Launch of The Snap Fitness Clubs

The idea was to generate leads ,spread awareness, meet, interact, engage potential members from the activity.

To cover a 10 km radius of the new centres

8 days of extensive on ground coverage for each Centre

Launched 6 centres in North India Delhi-5

Pathankot-1

Over 18000 leads generated

HDFC Bank-Neighborhood contact Program

Phase I – Pre-event:

5 days – Monday - Friday Invite distribution to the target

audience around the branch

Through Door-drops

At Joggers Parks

At Markets and commercial establishments

Branding of key spots with banners and posters

Phase II – Event

2 days – Saturday & Sunday Advisory camp at the branch

Collaterals

Collaterals

Retail

Retail is about differentiation, a unique personality, a true point of difference.

It’s about vision, values, ideas, ideology.

What do we do?

CREATE VALUE

We help the clients to communicate by partnering with them to create their value

Our Capabilities Design & Execute

We work As Project Based Contractor-As a project based contractor we come in

as you need us. We become the extra pair of hands with the creative mind to implement strategies to deliver as required.

In House Partner-As a in house partner we become an extension of your marketing department to create, develop and implement your brand voice.

ACP Team for Cladding Expert Carpenters Team Civil Contractors

Flooring Experts Fabrication Experts UPC- Team

Our Strength Multiple Teams- Multiple Vendors

Retail Projects

Case studies

Michelin Tyre

Michelin is a leading Global Tyre manufacturing company.

Project for fabrication & Installation of Brand stores pan India

Measures undertaken to follow Strict brand guidelines ,material specification and quality control of elements.

End to end solution being provided, starting from Recce, to creating Line & working drawings,3D renders & Final execution & Branding

Completed over 75 new brand stores across India over the last two years

Michelin- In store Branding Pan India

Karbonn Mobiles

Recently we have taken up the project of making SIS units for Karbonn Mobile.

We have deployed the units in 3 cities namely Ranchi, Jalandhar and Faridabad.

Luminous- Kanpur

HDFC Bank ATM’s

HDFC a Leading Private Sector Bank Of the country

Turnkey Project for conceptualisation, planning and execution of ATM’s

Executed the project across Delhi & NCR

Created 37 ATM’s across the region

Delsey-Paris

Delsey a leading French luggage brand

Turnkey Project for conceptualisation, planning and execution of Brand stores pan India

Creation of SIS in MTOs pan India

End to end solution being provided, starting from Recce, creating a BOQ and final execution of the BOQ

7 exclusive brand stores across Delhi & NCR, Punjab & Rajaasthan & 17 SIS executed & commissioned in other major towns

Princeware Eminent

Eminent a leading Global luggage brand brought in India in collaboration with Prince ware

Turnkey Project for conceptualisation, planning and execution of Brand stores pan India

Creation of SIS in MTOs pan India

End to end solution being provided, starting from Recce, creating a BOQ and final execution of the BOQ

17 exclusive brand stores & 7 SIS executed & commissioned

Yatra.Com

Yatra.Com a leading online travel portal with offices across all metros & mini metros.

To change all Brand signages & internal branding as per new creative

To execute the changes simultaneously across 4 states & 12 office locations

Services provided included site recce, creative adaptation , printing , fabrication & installation

Idea & You Showroom & offices

Idea- telecommunication service provider launched its operation in Haryana

Turnkey Project for conceptualisation, planning and execution of IDEA & YOU showrooms & offices across Haryana.

83 exclusive idea brand showrooms & offices conceptualised & executed in Haryana

JK Tools & Files

To change all Brand signage's & internal branding as per new creative in all retail stores across India

Services provided included site recce, creative adaptation , printing , fabrication & installation

Executed the project across 6 states & 450 stores.

Innovative Branding Solutions Internal Branding & Signage's

Chai Point – Noida

CHD- Innovation

Back Ground

To create the awareness of the brand CHD that they have delivered their first project in Delhi NCR on time,

The objective of the campaign was to build a brand loyalty amongst stakeholders & consumers and create a strong brand image of the group for the up coming projects.

The Idea

An OOH campaign to reach the target group in an Innovative way.

The theme of “ON TIME POSSESSION” was to be captured in the innovation

Created 20 ft high 3 D keys as the innovation on the hoardings

Result

A first of its kind innovation in the real estate industry

65 % of the next project was sold within 1 week of the next launch " Vann"

CHD Developers

Continental Tyres

Random Projects

Exhibitions

India Bulls Home Finance Design & Execution Bangaluru & Ahmedabad

DSM CPHI MUMBAI Design + Execution photographs

SIGNET – CPHI MUMBAI Design + Execution photographs

Great White &

Eris

Biocon-Esicon Conf. Pune

& HDIL

HCC,Signet & ERIS-Kolkatta

Our Offices:

Delhi Office

4-A, 1st Floor, Shahpur Jat, Nr. Asiad Village,

New Delhi - 110049 (India)

(O) +91-11-26498949-51 (F) +91-11-2648945

(E) [email protected]

Chandigarh Office

3285 sec 51.d, Chandigarh 160055 (India)

(O) +91-172-4605141 | (M) +91- 9815727878

Thank You