By: Brooke Weiske and Hayley Hawkins GIOVANNI VINCITORI
By: Brooke Weiske and Hayley Hawkins
GIOVANNI VINCITORI
Spring 2016
Delivery Date: Early Spring
Brooke WeiskeHayley Hawkins
MDSE 3250 Apparel Line Final Project
GIOVANNI VINCITORI
Men ages 25 to 45 with a stable career Making $50,000 to $100,000 a year
During the week days this man is known for being in the office working hard, and by night he can be seen on the town, going
to dinners, and being a socialite.
He abides by the saying work hard play hard.
Other stores that he can be seen shopping at are Zara, Men's Warehouse, Macys, and Dillard's.
When it comes to his clothing it is important for the piece of clothing to be trendy, clean-cut, unique, good quality, and to be
comfortable.
TARGET MARKET PROFILE
Company Name & Private Brand: Giovanni Vincitori (Victorious Man)
Mission Statement: To provide businessmen with affordable yet great quality suits to make them feel confident and accomplished
throughout their work week. As Giovanni Vincitori, it is our goal to make every man feel victorious.
Men’s Wear
Moderate PricingBasic Blazer: 80-120
Basic Trousers: 60-100Classic Button-up: 40-60
BUSINESS PLAN
TIMELINE- (TODAY’S FASHION GOODS)
Trend/color
Design/samplin
gBuy
Production
Delivered to
storesApril 1st February
28th
February 1st
December 31st
November 15th
Suit Length Height
Short(S) 5’4” to 5’7”
Regular (R) 5’7 ½” to 5’11”
Long (L) 5’11 ½” to 6’ 2 ½”
Extra Long (XL) 6’3” and up
SIZE CHART
U.S Chest Sizing
38 40 42 44 46 48 50 52 54 56
EU Chest Sizing
48 50 52 54 56 58 60 62 64 66
Waist
Length
30 32
34
36
38
30 32 34 36 38 40
• Our Consumer can be a college student who needs a suit for an event, Or a married man with kids who needs
a suit for work • Aspirational Brand: Brooks Brothers
• Benchmark Brand: Zara
TARGET MARKET PROFILE
Men’s Wearhouse
Dillard’s Nordstrom
TJ Maxx
ZaraH&MJC Penney
Target Gap
CONCEPT BOARD
Givanni Vincitori
Season: Spring 2016
Fashion Features: Featuring soft construction that
drapes and fits the body comfortablyIt is more casual and can be worn
with a pair of jeans or slacks - can be dressed
Up or down.
Colors available:Gunmetal, Navy Blue, Khaki
The fiber Content52% cotton, 48 % linen
The care Instructions:Dry clean only
Suggested Retail Value: $114
THE SUIT BLAZER
CASUAL LOOK
THE TROUSER PANT
Giovanni Vincitori
Season: Spring 2016Fashion Features:
Grey sharkskin pants Can be worn to work, dinners, or to special
occasions.
Colors Available: Gun metal or stretch limo
Fiber content:Polyester, Viscose, Elastane
The care instructions:Dry cleaned only
Suggested retail value: $94
Giovanni Vincitori
Season: Spring 2016Fashion Features:
This five button, sharkskin vest features a slim modern fit. Creates a perfectly
coordinated ensemble with its matching coat and slacks.
Colors available:Ice Green, prison pink, Blue Heron
Fiber Content: 100% wool front with satin back
Care Instructions Dry clean only
Suggested retail value: $84
THE SUIT VEST
THE SUIT JACKET
Giovanni Vincitori
Season: Spring 2016Fashion Features:
Cut from pure wool, this solid suit pairs perfectly with a variety of shirt and tie
options.
Colors Available: Navy Blue, Stretch Limo, Gun metal
Fiber Content: 100 % Wool
The care instructions Dry Clean Only
Suggested Retail Value: $130
Giovanni Vincitori
Season: Spring 2016Fashion Features:
These flat- front slacks are fashioned from a wool-blend that is cool,
comfortable, and Versatile
Colors Available: Navy Blue, Stretch Limo, Gun Metal
Fiber Content: 69% wool, 29% Polyester, 2% Lycra
Care Instructions: Dry Clean Only
Suggested Retail Value: $119
THE SUIT TROUSERS
MEN’S DRESS SHIRT
Giovanni Vincitori
Season: Spring 2016Fashion Features:
This dress Shirt offers many versatile styles. It can be worn under a suit
jacket or by itself.
Colors Available: Pink, Mint green, Lavender, White
Fiber Content: 80’s 2-Ply Cotton Care Instructions:
Machine Washable Suggested Retail Value: $50
UPCOMING STYLES FOR SPRING 2016
ANALYSIS OF SELECTED GARMENT PAGE
We came out with this garment and realized that it needs to be updated. We feel like the vest needs to come up higher in the chest area, because the way the vest is now it can not be seen underneath a suit jacket. Therefore the vest will not be as versatile. Making these changes will make our customer happy, in turn making a profit for our business.