Giovani produttori piemontesi a confronto su mercati e consumatori del futuro Stevie Kim | Managing Director, Vinitaly International @steviekim222, [email protected] @VinitalyTour, [email protected] Torino, 22 marzo 2016
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro
Stevie Kim | Managing Director, Vinitaly International @steviekim222, [email protected] @VinitalyTour, [email protected]
Torino, 22 marzo 2016
SOCIAL-MEDIA TIMELINE
TECNOLOGIA
I Millennials are here to stay, and millennials don’t listen to their parents.And they use social-media
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LINKEDIN NETWORK | GENNAIO 2011
YOUTUBE E INSTAGRAM E FLICKR, INFINE WECHAT E WEIBO
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9Source: Wine by Numbers data processing on raw information collected from statistics institutes, customs of ces and national associations of the wine industry of the surveyed countries. All rights reserved
Source: Wine by Numbers data processing on raw information collected from statistics institutes, customs of ces and national associations of the wine industry of the surveyed countries. All rights reserved 10
WINE2WINE: IL FORUM SUL BUSINESS DEL VINO
Consentire ai produttori di partecipare a Vinitaly con una preparazione maggiore e con strumenti più adeguati
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VINITALY WINE CLUB: PIATTAFORMA DTC PERSONALIZZATA PER OGNI PRODUTTORE
La tecnologia, se usata con consapevolezza, può cambiare il mondo.
H-ACKWINE
VINITALY INTERNATIONAL ACADEMY (VIA)
Vinitaly International Certification Program Ed. 2015: • 55 candidati • 29 Italian Wine Ambassadors • 3 Italian Wine Experts
Dopo l’edizione 2016 stimiamo 70/80 ambasciatori ed esperti che a loro volta possono insegnare in territorio con un programma specifico dedicato a VIA.
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VINITALY INTERNATIONAL ACADEMY (VIA)
Obiettivi 2016/2019
• Autunno 2016 - completamento manuale per gli istruttori e studenti di primo livello (Italian Wine Professional)
• Market test - Canada, USA e Cina • Primavera 2017 - Roll Out a pieno regime in tutto il mondo tramite i nostri ambasciatori certificati
• Ambasciatori certificati entro il 2019: circa 200 IWA/IWE
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ITALIAN WINE PODCAST
The Storyteller of Italian Wine personalities, coupled with Italian food and Italian traditions
ITALIAN WINE CHANNEL
With the special focus on China through e-commerce platforms
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For more info: vinitalyinternational.com - [email protected]
USA - 17th-19th January 2016Vinitaly International Academy @Winter Fancy Food, San Francisco
USA - 7th-9th February 2016Vinitaly International Academy @Italian Wine Week Vino 2016, New York
USA - 10th February 2016Vinitaly International Academy @Simply Italian Great Wines Americas Tour 2016, Miami
Canada - 24th/25th February 2016Vinitaly International Academy @Vancouver International Wine Festival, Vancouver
China - 20th-23rd March 2016Vinitaly China, Chengdu
Italy - 1st-3rd April 20165 Star Wines, Verona
Italy - 4th-8th April 2016Vinitaly International Academy Certification Course, Verona
Italy - 9th April 2016OperaWine, Verona
Italy - 10th-13th April 2016Vinitaly, Verona
USA - May 2016 (TBD)Taste of Hope, New York
USA - 20th-23rd June 2016FMI Connect, McCormick Place, Chicago
USA - 26th-28th June 2016Vinitaly International Academy @Summer Fancy Food, New York
Shanghai - September 2016 (TBD)Vinitaly China, Shanghai Wine & Dine Festival
Hong Kong - 10th-12th November 2016Vinitaly Hong Kong, Hong Kong International Wine & Spirits Fair
Russia - November 2016 (TBD)Vinitaly Russia, Moscow
Italy - 6th-7th December 2016 wine2wine, Verona