Gioconomics SDNC12

#SDNC12 Service Design for Social Innovation

Service Design for

Social Innovation

Jonas Piet - Mylene Jonker - Vincenzo Di Maria

#SDNC12 Service Design for Social Innovation

The unusual story of three young service designers becoming social innovators

Mylene Jonker [Amsterdam]

social communication

design management

product design

NGOs experience

is a young mum

Jonas Piet [Rotterdam]

design & research

social entrepreneur

Engine & Participle

Homeless SMS

likes open air cinema

Vincenzo Di Maria [Lisbon]

service design training

Central Saint Martins

Design Against Crime

commonground

go back to Sicily

#SDNC12 Service Design for Social Innovation

The unusual story of...

#SDNC12 Service Design for Social Innovation

Naples is a beautiful and unique place, but is also the symbol of failure for all institutions

#SDNC12 Service Design for Social Innovation

San Giovanni a Teduccio, South East suburbs of Naples - NEStT venue

#SDNC12 Service Design for Social Innovation

An international Social Innovation competition supported by the European Commission

#SDNC12 Service Design for Social Innovation

Euclid Network: third sector leaders, local institutions, international innovators

#SDNC12 Service Design for Social Innovation

A different kind of project

• working with an organisation that did not choose us and that does not understand the concept of service design

• operating within a complex social context and with people often resistant to change

• shifting from design consultants to business partner (co-design, shared ownership)

• limited resources and logistic challenges resulted into huge personal investment

#SDNC12 Service Design for Social Innovation

Gioco, Immagine e

Parole[Naples]

MyleneJonker

[Amsterdam]

Euclid Network

[London]

Partners &Stakeholders

[Naples]

Unicredit Foundation

[Milan]

Jonas Piet[Rotterdam]

Vincenzo Di Maria[Lisbon]

Gioconomics is a people-centred collaborative project: by people, for people, with people

#SDNC12 Service Design for Social Innovation

Gioconomics is made out of people with different skills, ambitions and personal agendas

#SDNC12 Service Design for Social Innovation

Social theatre and other cultural productions to engage with the local youth community

#SDNC12 Service Design for Social Innovation

Is Service Design up for it?

#SDNC12 Service Design for Social Innovation

Using service design to achieve different outcomes - Imagination Lancaster

#SDNC12 Service Design for Social Innovation

Collaborative planning, implementation and logistic challenges

#SDNC12 Service Design for Social Innovation

Facilitating the creative process and co-creation - understand expectations

#SDNC12 Service Design for Social Innovation

Generating, building and voting for the best ideas - define strategy

#SDNC12 Service Design for Social Innovation

From an ‘artisan-way’

1. Open Up 2. Up Sell 3. Scale Up

To a ‘Wiki-way’ of co-production

In 3 stages:

The initial idea: co-production approach and increase engagement

#SDNC12 Service Design for Social Innovation

The international design team: agents of change, cross-pollinating and innovating

#SDNC12 Service Design for Social Innovation

Where did change happen?

#SDNC12 Service Design for Social Innovation

Project timeline and iterative process: key cultural changes

#SDNC12 Service Design for Social Innovation

Mapping audience and stakeholders of the organisation - discovery phase

#SDNC12 Service Design for Social Innovation

Understanding value exchange: pitching the organisation to different stakeholders

#SDNC12 Service Design for Social Innovation

Agree on language, translation, communication, avoid jargon, reach new stakeholders

#SDNC12 Service Design for Social Innovation

Challenging our initial assumption, defining building blocks of project management

#SDNC12 Service Design for Social Innovation

Building operational tools, designing backstage operations and frontline interactions

#SDNC12 Service Design for Social Innovation

The challenge of culture transformation and mindset shift... business model workshop

#SDNC12 Service Design for Social Innovation

Getting the Theatre Lab involved at Gioconomics’ Open Evening

#SDNC12 Service Design for Social Innovation

Feedback on the project plan from potential candidates for the Advisory Team

#SDNC12 Service Design for Social Innovation

Document, visualise, structure project narrative, communicate and share learning

#SDNC12 Service Design for Social Innovation

small project BIG learning

#SDNC12 Service Design for Social Innovation

experiencing change makes change happen

acting out future roles and scenarios helps building confidence and identify what needs to change

#1

#SDNC12 Service Design for Social Innovation

recognise and craftby-products generated

during the process

deliver specific outputs that can be immediately used building trust into the process

#2

#SDNC12 Service Design for Social Innovation

co-production needs visual planning tools

to communicate and open-up the project to others and organise their contributions

#3

#SDNC12 Service Design for Social Innovation

partnership beyond collaboration

from co-design activities to joint design team to ensure trust and co-ownership

#4

#SDNC12 Service Design for Social Innovation

not everything can change...

small organisational changes can resonate at system level: start small, think big, try different things

#5

#SDNC12 Service Design for Social Innovation

Social innovative projects require BIG heart to match your BIG ideas

service design for social innovation:innovating within traditions

#SDNC12 Service Design for Social Innovation

Jonas Piet Mylene Jonker Vincenzo Di Maria

[email protected]@gioconomics

Thank You