Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

What are Flash Sales?

Daily SalesLimited Product QuantitiesMembers Only

Essentially… a game.

12pm EST10 Minute Reservation on Products in Cart5 Items per Checkout

Then we added ‘Noir’

Gilt Noir

SecretExclusive SalesTop of WaitlistBirthday Gift

But how do you reward everyone?

Point-Based EconomyRedefine EngagementDiversify benefits

Points

Market decides ratesMarket choices shape benefits

Redefine & Reward Engagement

VisitsSocial SharingMember ReferralsShopping

Old-School Benefits

Free ShippingDiscountsShop with Points

Perks & Access

Early PreviewEarly Shopping (30-minutes before public)Exclusive SalesConcierge Service / Personal Shopping

Adding a game within the game ...

Everyone can play However they likeFor a richer experience of Gilt

So, what does it look like?