Gilroy Today Media Kit

O D A YGilroy

T

SUMMER 2010

Lush hills result

of unpresidented

spring rains

O D A YGilroy

T

Present your business to the

community in style … enjoy the

prestige of being in Gilroy’s

premier publication.

This attractive full color, glossy quarterly

publication is picked-up, read from cover

to cover, kept and shared with family

and friends.

Distribution —

Gilroy Today is direct mailed to

every business in Gilroy and

placed at over 75 locations …

it’s everywhere Gilroyan’s

do business.

Gilroy Today

A publication for and about the community of Gilroy.

Features Inside Gilroy Today:Gilroy’s Got ProsHighlights individuals in our community that have a profession that extends beyond the community — people who walk among us but are out there accomplishing great things.

Those Who DoEach issue Gilroy Today highlights an indi-vidual or group that goes the extra mile in making our community a better place to live and work.

Gilroy LivingA look at the unique and wonderful homes that are Gilroy …some are opulent, some have spectacular views, some are historical, some are just plain interesting … all of them have a story.

Historically SpeakingA walk into Gilroy’s past gives an insightful look at its future— from the names of our streets to who built that old Victorian.

JANUARY/FEBRUARY 2008 GILROY TODAY14 JANUARY/FEBRUARY 2008 GILROY TODAY 15

SEPTEMBER/OCTOBER 2007 GILROY TODAY10

John, Morgan and Lee Blattler

WINTER 2009 GILROY TODAY

10

WINTER 2009 GILROY TODAY 11

Contributing Authors:Finance Jeffrey M. Orth, ChFC, CASL

Real Estate Marta Dinsmore

Veterinary Medicine Dr. Greg Martinez

Aging Dorie U. Sugay

The Law Lloyd W. Lowrey, Jr.

Insurance David Villar

Visit us at:www.gilroytoday.com

Why Advertise in a Magazine?• People still enjoy sitting on their couch and flipping leisurely through a nicely designed magazine.

• Consumers expect and even enjoy ads in magazines.

• Magazines are passed along and read multiple times, offering advertisers added, long-term exposure.

• Magazines let advertisers target niche markets more effectively.

• Magazines reach a more affluent demographic.

Why Gilroy Today?Content Gilroy Today is for and about the community of Gilroy. It is informative, interesting and appealing.

Distribution Gilroy Today is home delivered to over 1700 businesses in Gilroy. Another 7300 are distributed at high traffic areas such as grocery stores, banks, restaurants, retail stores and visitor centers. Your message reaches the most affluent homes and valuable potential customers.

Frequency Gilroy Today is published quarterly:the first week of March (Spring), June (Summer), September (Fall), and December (Winter)

Cost Effective Based on a 1/4 page ad at $395 per issue, the cost per contact is .04¢ To reach the same audience with a simple postcard would run approximately .525¢ per postcard (includes list purchase, design, printing, mail-ing fees). For $1200 less than the price of one postcard, advertisers can place an ad in four issues of Gilroy Today and reach their target audience — not once, but four times.

ExposureGilroy Today is read and kept. It is shared with friends and relatives. An estimated 12,500 people see and read Gilroy Today. In addition, visitors to the Gilroy Today web-site can view the entire publication, and link to individual advertisers websites.

QualityGilroy Today is a quality publication and it’s advertisers enjoy a high degree of prestige.

When your business

advertises in Gilroy Today,

your business name and ad

message will typically have

a “lifetime” of 8 weeks

or longer.

Design ServicesGilroy Today can also help you with your advertis-ing message and design. Our design services include ad creation as well as ad-revisions and re-sizing. If you would like to utilize our design services for creative marketing communications other than advertising in Gilroy Today, please call us at 408.848.6540 — we would be happy to help!

According to recent Nelson research,

Consumers Respond to Mailed Advertising

better than all other forms of advertising.

Digital SpecificationsRequirements• Ads may be submitted on CD’s or via FTP site (contact us for specifics).

• File formats accepted are PDF, EPS, TIFF (PDFs cannot be manipulated to another size after submission — ads need to be built to exact dimensions and fonts need to be embedded).

• We accept Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Acrobat.

• Please include fonts (no True Type), images and a hard copy of the ad.

• Photos should be CMYK format (no spot colors) and at least 300 dpi.

Ad Submission:Gilroy Today reserves the right to refuse ads that do not meet the quality standards of the publication.

Ad SizesFull page 7.50” (w) x 10” (h) VerticalBack page 8” x 8” SquareHalf page 7.50” (w) x 4.92” (h) Horizontal 3.68” x 10” VerticalQuarter page 3.68” (w) x 4.92” (h) VerticalSixth page 3.68” (w) x 3.25” (h) Horizontal

DeadlinesIssue Publish Date Reservation Camera First Week & Copy Deadline Ready Ads Of

SPRING March February 1 February 5

SUMMER June May 1 May 5

FALL September August 1 August 5

WINTER December November 1 November 5

Contact

For more information about Gilroy Today, contact us at:

InfoPOWER Communications 7446 Rosanna Street Gilroy, CA 95020

408.848.6540

www.gilroytoday.com ads@gilroy today.com

Ad Request Form/Insertion OrderA Quarterly Magazine for and about the Community of GilroyPhone •IPC 848.6540 Email [email protected]

Date

Business Name

Contact Name/Title

Phone

Email

Address

Ad Size o 1/6 o 1/4 o 1/2 o FULL

Ad Dates o SPRING o SUMMER o FALL o WINTER

If paying by Credit Card: o Visa o MC o Discover Name on Card

Card Number

Expiration Date CVV#

If paying by Check, make payable to: InfoPOWER Communications

Amount Attached

Signature

Date Signed Mail to: •IPC, 7446 Rosanna Street, Gilroy, CA 95020

Current distribution of Gilroy Today is 9,000 — at over 75 locations throughout the community of Gilroy. Over 1800 mailed directly to the business community. Published quarterly.

Effective 1/1/11

AD POLICY

All ads, unless otherwise indicated, will be printed in standard four color process (CMYK). If ads are provided by advertiser, all artwork must be submitted in print-ready portable document format (PDF) high-resolution files. A color proof and a copy of insertion order must also accompany each ad. We reserve the right to refuse ads that do not meet the quality standards of the publication. If •IPC is designing your ad, please supply copy, logo and photos with this insertion order.

CLOSING ISSUE

February 1 January/February/March Spring Issue

May 1 April/May/June Summer Issue

August 1 July/August/September Fall Issue

November 1 October/November/December Winter/Holiday Issue

O D A YGilroy

TAD SIZES

FULL 7.5" x 10" (vERTICAl)

BACK 8" x 8" (SqUARE)

hALF 7.5" x 4.92" (HORIzONTAl) 3.68" x 10" (vERTICAl)

qUARtER 3.68" x 4.92" (vERTICAl)

SIxth 3.68" x 3.25" (HORIzONTAl

GILROY TODAY is uniquely positioned to reach

every household in the gilroy community —

through strategic placement, every person in

the community has access to GILROY TODAY.

Frequency 1x 2x 3x 4x

Back Available 4x Contract Only 1535

Inside Back/Front Available 4x Contract Only 1535

Full 1705 1535 1535 1280GRAPHICS FEE 150

half 853 768 768 640GRAPHICS FEE 75

quarter 435 392 392 348GRAPHICS FEE 50

Bus/Extra 200 180 180 150

Advertorial Available 4x Contract Only 960

Placement of advertising will be subject to and gov-erned by the terms, specifications and rate schedule contained in the current rate card. Each applicable rate is incorporated by reference. The advertiser will use the minimum space per the Agreement within one year from the effective date. All contracts are automatically renewed unless cancelled in writing.

The extension of credit is at the discretion of the accounting department.

All invoices are due upon receipt. If any invoice is not paid within the terms established, Gilroy Today reserves the right to reject ads at any time and cancel the Agreement without notice. In this event, all charges for advertising published prior to such cancellation shall immediately be due and payable at the Gilroy Today regular rates.

Terms & Conditions:Gilroy Today retains all rights of ownership in and to

all advertisements designed or created by Gilroy Today . Advertiser grants Gilroy Today a non-exclusive license to publish all camera-ready advertisements provided to us. Gilroy Today is not obligated to return ads or ad materi-als, and is not responsible for any damage or loss to any ads, copy, drawings, art or any other materials provided.

The Gilroy Today name and logo is the property of Gilroy Today , and any reproduction or use without the permission of authorized representatives is prohibited.

Late Ads:Advertising copy must be submitted to Gilroy Today

prior to the published deadlines. Gilroy Today reserves the right to omit all late copy when not received in time to conform to our schedules.

Rights Regarding Copy:Gilroy Today reserves the right to revise, alter or reject

any advertisement for any reason, or to omit advertise-ments without notice. No change in advertising copy will be made without Advertiser’s prior consent. Gilroy Today has the right to cancel any ad at its sole discretion, even if it was originally accepted for publication.

Advertising Terms and ConditionsCopy:

All mail order advertising requires prior approval of copy, advertised items, receipt of financial disclosure and references. Advertisements submitted after proof deadlines are submitted at Advertiser’s own risk and Gil-roy Today assumes no liability for errors or omission in such advertisements. Gilroy Today is not responsible for errors in copy once the advertiser has approved a proof. Gilroy Today cannot guarantee a proof for any ad that is submitted after the proof copy deadline.

Payment:Advertiser guarantees that Advertiser is solvent and

that the payment due under the Agreement will be paid in full. Advertiser will be responsible for the entire amount owed and Gilroy Today may look to Advertiser and/or assigned agents to collect the entire debt. In the event of a filing by or against Advertiser of a Petition un-der the Bankruptcy Code, Gilroy Today may, in addition to collecting all amounts due, discontinue ads, demand advance payment and/or terminate all Agreements.

Rates:Gilroy Today reserves the right to revise rates, terms,

deadlines and specifications contained in the current rate card upon thirty (30) days written notice to contract Advertiser.

Cancellation/Short Rate: Any cancellation of the Agreement must be made in

writing. Advertiser may cancel the Agreement prior to the effective date of any rate revision. If Advertiser continues to place ads after the new rates go into effect, Advertiser thereby accepts the new rates under all terms of the agreement. If Advertiser cancels the Agreement for any reason other than rate revision and thereby fails to meet the minimum space order under the Agree-ment, the cost of all advertising space under the agree-ment, retroactive to the first placement of ads under the Agreement, may be charged at the Gilroy Today regular schedule of rates.

Premium Positions:Special position for advertising with or without a pre-

mium paid is not guaranteed.

Unavoidable Non-Performance:Gilroy Today is not liable for failure to publish ads

or distribute the magazine because of floods, fire, riots, strikes, shortages of materials, orders of government, failure of transportation, acts of God, war, accidents or other causes beyond our control. In such an event, the Agreement will be suspended during the period of inability to perform and the terms extended for a like period. Neither party shall have liability to the other party because of suspension.

Liability of Publisher:Gilroy Today will not be liable by any reason for any

error, for which it may be responsible, beyond liability for the cost of actual space occupied by the item in which the error occurred. In the case of typographical errors or omissions, Gilroy Today shall not be liable beyond the cost of the advertisement. Notice of errors must be given in time for correction before additional insertions are made. Claims for error adjustments must be made within thirty (30) days of the error date. Gilroy Today is not liable for copy corrections not provided in writing or for corrections made by telephone.

Obligations of the Advertiser:Advertiser and agent(s) agree to indemnify and hold

Gilroy Today harmless for any and all costs, claims, damages, or liability resulting from the publication of any ad copy submitted. Advertiser guarantees that any copy submitted is truthful and within compliance with all copyright laws and all other applicable laws and regula-tions. If Advertiser fails to begin using advertising space within sixty (60) days from the signing date, Gilroy Today may elect to cancel the Agreement. The party signing the Agreement on behalf of the Advertiser guarantees that he/she has full power and authority to enter into and perform the Agreement and has been properly autho-rized to do so. The Agreement shall cover only advertising of the firm signing the Agreement and is not assignable by the Advertiser. If Advertiser contracts with an advertis-ing agency or other agent, Advertiser remains obligated to pay Gilroy Today for all advertising purchases.

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