Gilroy Creds 2015

THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.

THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015..

GILROY CREDENTIALS


WWW.GILROY.CO.UK

IN A NUTSHELL


A leading technology communications agency

35 year history

Strategic – collaborative – results-oriented

HOME


BY NUMBERS

1,970% ROI 100% £188 million £24 million

$5 million 300+ blogs 1.5 million 80%

industry sector targeting for global

IT vendor

success for managed bid programmes in

2014/15

total contract values secured for

global telco in one year

SQ pipeline for world-leading electronics co

initial pipeline for Americas social

selling programme

managed for global security vendor

visitors to new customer website within two weeks

of launch

new business comes from

recommendation


CLIENTS


ACROSS 48 COUNTRIES

“

”


BUY FROM PEOPLE

We build better connections between your organisation and the people that determine its success:

CUSTOMERS

PROSPECTS

YOUR PEOPLE

PARTNERS

THE MARKET CLOSE

NURTURE

RETAIN

ATTRACT


WE DO


DIFFERENT?

ENTERPRISE MARKETING GILROY MODEL

INCREASED SALES

ATTRACTING CUSTOMERS

SHORT-TERM VALUE

BRAND AS AN ASSET

REACH OUT TO INDIVIDUAL ACCOUNTS

SALES AND MARKETING DISCRETE

INCREASED PROFITS

RETAINING CUSTOMERS

LIFETIME VALUE

BRAND LOYALTY AS AN ASSET

FOCUS ON INDIVIDUAL ACCOUNTS

SALES AND MARKETING INTEGRATED

WWW.GILROY.CO.UK


TO CUSTOMERS


1900

OF THE CUSTOMER

1960 1990 2010


“”


CUSTOMERS

Account strategy

Contact touch points

Support withmulti-channel approach

Measure, record, report and refine

Proliferate engagements across

key accounts


PROCESS


WWW.GILROY.CO.UK

PRESENCE


A CUSTOMER’S EYES

MARKET DRIVERS

CUSTOMER PRIORITIES

WHAT WE DO AND HOW WE DO IT

OUTCOMES AND CUSTOMER EXPERIENCE

DIFFERENTIATION

EXPERIENCE & EVIDENCE INDUSTRIALISATION

CONTEXT

DISCOVERY

DISCLOSURE


& PROPOSITION DEVELOPMENT


DIGITAL FOOTPRINT


SURVEY

Gilroy activity from 18/08/14 – 17/10/14:

• LinkedIn InMails

• Banners

• Spotlight ads

• Customer database emails

• Email signatures (for CC employees)

• x2 survey and LinkedIn refreshes

CC activity – from 01/10/14 to 24/10/14:

• Customer directive from Amir Klaus

• Event attendance at VMworld

• Email signatures


SURVEY

Research reports produced and promoted at the end of the campaign.

Additionally, bespoke benchmarked reports produced for participants who provided contact details.


INDUSTRIALISATION & DELIVERY


ENGAGEMENT


DIGITAL REBRANDING


INSIGHT GUIDES


STORYTELLING


SOCIAL SELLING

$5mcontract won


CONTENT SEEDING

Optimised content creation

Content distribution

Third party media pick-up

Analyst & opinion former

pick-up

Social and user initiated

engagement

Direct impact

Second stage pipeline in 3 months


CONTENT SEEDING MATTERS

of marketers attest to content seeding's positive ROI

Decision makers are typically through the buying process

before making contact

of journalists go online daily

of journalists and analysts go online to source content or

research articles

Nurtured leads make more purchases than non-

nurtured leads

Organic search leads have a conversion rate, outbound

leads have a conversion rate


CUSTOMER COMMS


PRESENTATION DELIVERY


INFOGRAPHICS


CONTENT


MEDIA CONTENT


WWW.GILROY.CO.UK

ENABLEMENT


PROFILING


TOOLKITS


KNOWLEDGE PORTALS


PRESENTATION TRACKING


EXPANSION


ENGAGEMENT

WWW.GILROY.CO.UK


MAJOR DEALS


MARKETING


MANAGEMENT


AQUISTION


MARKETING

Belvedere, Basing View, Basingstoke, Hampshire, RG21 4HG

+44 (0)8456 184 184 @Gilroyhq www.gilroy.co.uk

IF YOUR BUSINESS NEEDS SOME THOUGHT.

MATT NEAL+44 (0)7769 667 787

+44 (0)8456 184 184

[email protected]

KEVIN SLEAP+44 (0)7768 000 195

+44 (0)8456 184 184

[email protected]

Gilroy Creds 2015

Documents

propertyof gilroy

allrights reserved2015

gilroy credentials

survey gilroy activity

individual accounts

new customer website

global telco

vendor success