Gilles fontaine - EAO - Country of origin and targeting audiovisual services

Targeting services Gilles Fontaine Head of Department for Information on Markets and Financing Strasbourg, 12 December 2016

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What does “targeting” exactly means?

Channels established: 104

Channels for Sweden: 60

Channels targeting other countries: 44

Channels available: 175

Foreign channels: 115

Channels targeting

Sweden: 53

Channels technically

available: 62

An example: private TV channels in Sweden

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Spain

Malta

Luxembourg

Cyprus

45

2

2

4

Channels “targeting” Sweden

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2

13

9

1

1

19

Channels “targeting” from Sweden

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Criteria for targeting

Linguistic version Content of the license Local programing Local advertising Local subscription

Are targeting channels significant in economic terms ?

Are targeting channels significant … in terms of number of channels ?

About one third of private TV channels licensed in the EU are

“targeting channels”

About 60% are established in the UK

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Are targeting channels significant … in terms of market power ?

Daily audience share

< 10%

> 20% Include generalist channels

Targeting channels:

Mostly thematic channels

A national secondary “registration” may be needed to use DTT spectrum

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Are on-demand services different?

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France

Ireland

United Kingdom

Sweden

Finland

Estonia

Latvia

Spain Portugal

Belgium

Netherlands

Germany

Italy

Czech Rep Slovakia

Austria

Poland

Bulgaria

Romania

Croatia

Hungary

Greece

Denmark

Slovenia

Malta

Lithuania

Luxembourg

Cyprus

14

1

2

1

On-demand services “targeting” Sweden

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France

Ireland

United Kingdom

Sweden

Finland

Estonia

Latvia

Spain Portugal

Belgium

Netherlands

Germany

Italy

Czech Rep Slovakia

Austria

Poland

Bulgaria

Romania

Croatia

Hungary

Greece

Denmark

Slovenia

Malta

Lithuania

Luxembourg

Cyprus

4

5 5

On-demand services “targeting” from Sweden

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YES… For the major countries where targeting channels had only a limited

market power YES…Because some of the biggest

players are (presumably) established in the US

Are on-demand services different?