DG MARE, European Commission Gilles Doignon
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DG MARE, European Commission
Gilles Doignon
Promotion of European Aquaculture:
the #FARMEDintheEU campaign
Gilles DOIGNON, DG MARE Galway, 29 June 2017
I WANT YOU for E.U. AQUACULTURE
E.U. can do it! with you!
How can the E.U. help you?
Ideas / comments
• Be positive, be proud of your work
• Normalize the sector: men and women
• Be transparent, if asked
• Help each other: producers / scientists
• Coordinate with authorities / others
• => role for the Aquaculture Advisory Council, FEAP, EATIP
What about aquaculture?
…?
• Aquaculture exists for centuries, particularly in European communities.
• In AD 79 Pliny the Elder described fish and oyster
farming techniques in his book Natural History.
the FARMERS in the WATER.
We are talking about
=> FAO report
3 competitions: - Drawings by kids - Photos by Spanish citizens - School projects by teenagers
#CRIADOenlaUE in Spain
New initiatives: - Videos by aquaculture professionals on social media "Yo Digo sí a la Acuicultura Sostenible" - Video competition by El Centro Oceanográfico de Vigo - Open days
120 professionals (50 producers / 70 researchers)
>2000 schools contacted, 68 confirmed, in all comunidads
=> IMPACT: 100 schools by June 2017
School projects by teenagers
• thousands students
• dozens schools
• dozens experts
• dozens workshops
Other initiatives / material
Best practice: press kit by Fundacion Biodiversidad
Information for kids
Press: TVE, RNE, EFE Agro…
Importance of social media
• #CRIADOenlaUE (24 Nov / 2 Dec)
• 513 tweets
• 230 people used the hashtag
• 697.486 people potentially reached
• 2.686.867 impressions (potential views)
• Positive sentiment: 16.4%
• Negative sentiment: 0.0% (!!!)
Young Chefs!
Adapt #FARMEDintheEU to your needs!
Get our material for free!
Article 68 (1/2) The EMFF may support marketing
measures for fishery and aquaculture products which are aimed at:
1. (g) conducting regional, national or transnational communication and
promotional campaigns, to raise public awareness of sustainable
fishery and aquaculture products.
Article 68 (2/2) 2. The operations referred to in
paragraph 1 may include the production, processing and marketing
activities along the supply chain. The operations referred to in point
(g) of paragraph 1 shall not be aimed at commercial brands.
The chance for European producers & researchers to become ambassadors of EU
aquaculture in their community and beyond!
Campaign website: http://ec.europa.eu/fisheries/inseparable/en/farmed-eu Facebook: https://www.facebook.com/EUmaritimefish
Twitter: https://twitter.com/EU_MARE #FARMEDintheEU / #CRIADOenlaUE
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