Gigwalk Field Research

Field ResearchIntroduction & Training

January 10, 2012

Getting Set Up

• Option to dial in or listen via your computero iPhone does not support question manager

or full audio.

• Q&A through Question Manager o Will also take video questions, please raise

hand and we will unmute you.

This session will be recorded and posted to the Gigwalk Blog.

Introductions

Natala MenezesDirector of Product MarketingFun Fact: Owns an 8lb “Morkie”

Shaane SyedCommunications ManagerFun Fact: Named her car James Earl Jones

Today’s Topics• Introduction to Gigwalk (10 Minutes)

o What is Gigwalk?o How does it work? o How do I get paid?

• Field Research 101 (15 minutes)

o Review of Gig Typeso Overview of Clients (hint! They are picky!)

• Pro Tips (15 minutes)

o Review of Example Gigso Photo Tips

• Practice Gigs (5 minutes)

o What are they?

• Q & A (15 minutes)

OverviewWhat is Gigwalk & How it all got started…

Hello. Gigwalk is a mobile workforce that lets businesses instantly coordinate and guide feet on the street.

Gigwalkers are individuals who independently find Gigs in the Gigwalk Marketplace and get paid; turning their iPhone into a second paycheck.

Gigwalk’s History • Founded in July 2010• Launched publicly in May 2011

o Raised $1.7 MM in seed funding

• Committed to changing the way in which people work.

Gigwalk’s Co-founders, Matt Crampton (CTO) and Ariel Seidman (CEO)

How it Works

What is a Gig? • A small job that can take minutes to hours to complete at a

specified location. Gigs pay between $3 and $100.

Field ResearchCollect information about products or businesses.

Field Sales & MarketingPromote a product, brand or businesses.

Onsite Technical ServicesProvide installation, maintenance or repair services.

Photography & MediaGenerate multimedia content from a location, event or experience.

Inspection & TestingEvaluate a service, product, or location.

Administrative SupportAssist with administrative support and office duties.

Finding Gigs• Browse available “Pins” on the Map• Filter by clicking “Show List”

Active Metros

BostonNYC,

PhiladelphiaChicago

Miami

Los Angeles

San Francisco Bay Area

Seattle

Doing your First Gig• Be professional

o Remember the client wants a high quality result to help their business

• Practice o Take a photo through the applicationo Take a photo through your iPhone camera

• Read all the instructions. Twice. o Minor details in the instructions can help you avoid getting a rejection.

• Know the Gig’s purposeo Read the instructions so you can explain the Gig if asked by a business owner.

What the Client Sees• Customers will individually review your submissions and

approve or reject.

Getting Paid • Independent Contractor

o We will collect your tax information when you reach a collection threshold (usually around $400).

• Payments are made via Paypal. o Modify your minimum payout so you get

paid when you reach a goal. o Payments are made after your Gig is

approved (typically within 7-10 business days) and when your threshold has been met.

What is Streetcred?o When you complete a Gig successfully you can also earn Streetcred. o Streetcred is a reputation score that reflects the quality of work you submit. o A higher Streetcred level may unlock higher paying Gigs for you.

Do a Gig Get Approved

Earn StreetCred

Get More Gigs

Field Research 101What is Gigwalk & How it all got started…

What is Field Research?The collection of information about products, businesses or places.

• Data Collection Examples: o Document available inventory for a specific product at a grocery store or retail locationo Check the price of an item (such as a 1 43 gram bar of Hershey’s milk chocolate) at 3-4

different retail locationso Confirm and photograph a roadside obstruction o Identify the placement of a specific product in relation to other categories of products

• Surveyso Interview shoppers about whether or not they like a product or service.

• Service Assessment o Review the quality of service received o Rate the friendliness of a clerk

Example Gig: Inventory• Task

o Identify which items were out of stock at a specific time.

• Purpose o A Management Consulting firm wanted

to understand if during peak times items were going out of stock causing a decrease in sales.

• Keep in mindo Because of the project’s sensitivity

accurate collection of data during a specific time of day was critical.

Example Gig: Placement• Task

o Identify which categories of products are adjacent to canned pasta (select from list)

o Location of specific items in relation to target product (same aisle, cross aisle, cross store)

• Purposeo Understand the impact that

similar products have on sales volume and product attractiveness

• Keep in mindo Images need to be clear and

crisp as the brand data is very important in the results set

Example Gig: Data Collection• Task

o Travel in both directions along the route marked with a blue line on the map

o Photograph and document speed limit signs along both sides of the road segment.

o Verify Road Signs along a route

• Purposeo Identify changes in map data so that a mapping

company can keep their information accurate, safe and up to date

• Keep in mindo Geo location is being recorded along the routeo Be safe at all times

• Other examples:o Document bridge or tunnel restrictions

Who posts these Gigs?

Management Consulting

Bain Consulting, Accenture, Mckinsey

Consulting Group

Time Sensitive, being delivered to a client,

often complex

Consumer Brands &

Retail

Crest (Proctor & Gamble), Gap, Grocery Stores

Minor details are often critical,

Require higher quality photography, complex questions

Mapping / Data

CollectionTomTom, Menu

Pages

Wide variety of locations, often off

the beaten path

Company Type Illustrative Example Challenges

Gigs are very specific

Photo TipsWhat is Gigwalk & How it all got started…

Top 3 Photo Tips• Lighting – it has your back!

o Lighting has the biggest impact on the quality of the photo you submit. o Don’t just assume you are in the right position for the shot – walk to the left and right to

see if you can minimize or eliminate glare (white spots or whitewashing) o Keep the light at your back, and your photos will be illuminated!

• Avoid the Zoom o Smartphones don’t zoom! Zooming just enlarges the image without improving image

quality – and often increasing the image pixilation.

• Don’t Rusho If the photo doesn’t come out the way you want, take another. You can delete the bad

photo. o Take the time to get “grounded” so that your camera is stable when taking the shot to

avoid being blurry.

iPhone Photo Tricks• Tap Tap

o iPhone cameras can adjust the lighting captured in the photo by tapping on the image.

o You can learn how to do this by going into bright light, tapping and seeing the glare go away. Next try the same thing in a shady location.

• Focus on the subjecto iPhone cameras (and most smartphones) cannot

distinguish between the subject of your photograph and the background behind it.

o Fill as much of the space with the subject – or try and create an uncluttered background.

Remember• Be wary of reflections

o Clients do not want to see your iPhone / Hand / face in the photos – as they take away from the results.

• Blurry images are easy to miss – check your work!

Image looks OK in mini-view!

Larger format shows it is actually blurry.

Photo Perspective• Take unobstructed photos from

~4ft back -- stand with back against opposite shelf

• Take at head-on photo at 90 degree angle to shelf– NOT at steep angle

Correct

Inco

rrect

Photo Composition• Be sure photos clearly show ALL

brands / products on the shelf (clients will not accept blurry photos)

• Photograph shelves top to bottom – be sure *entire* top and bottom shelves are clearly visible

• Photograph products adjacent to target shelf – be sure ALL adjacent products are clearly visible

Taking Multiple / Composite PhotosExample Gig = Take photos of the snacks shelf

All photos taken at 90

o

/ head-on angle

Depending on shelf size a Gig such as this example could take up to 4 photos.

Taking Multiple / Composite Photos

Clearly shows adjacent products

Photo 3

Photo 4

Example Gig = Take photos of the snacks shelf

Photo 1 Shows

entire top shelf

Photo 2

Shows entire bottom shelf

All photos taken at 90

o

/ head-on angle

Depending on shelf size a Gig such as this example could take up to 4 photos.

Shelf Photography Connect the Shelves

CorrectHead-on photo showing entire top and bottom shelves

CorrectHead-on photo clearly showing continuation of shelf & adjacent products

Shelf-Photography Incorrect Examples

IncorrectPhoto of taken at a steep angle

IncorrectBlurry photo does not show entire top and bottom of shelf

Q & AWe answer your questions.

Join us on Gigwalk Talk• Ask questions and get advice

and feedback from other Gigwalkers across the country.

Work on the go.

Facebook.com/gigwalk Twitter.com/gigwalk

[email protected]

Thank you. Questions? Contact us