SPECIAL PROJECT on hit.ro
1.Duration PeriodFebruary & March (2 months)
2.Promoted productsS820; SL910; SL400; E500; E310; 5040
3.ContentGigaset branded section:-will contain articles and video reviews for all promoted phones-each article will have a link to Gigaset store http://www.telefoane-cordless.ro/ from where the user can buy the desired product
4.Promotion-6 articles written by hit.ro editors about Gigaset products (each article will be promoted also 2 days on the homepage)-Branding-600.000 impressions on the following sites:
ziare.com; business24.ro; hit.ro
5. Visuals: Branded Section 1st proposal
5. Visuals: Branded Section 2nd proposal
5. Visuals: Branded Section 2nd proposal
5. Visuals: Branded Section 2nd proposal
5. Visuals: Article
SPECIAL PROJECT on copilul.ro
1.Duration Period25th feb – 8th march (woman`s day and mothers day)
2.Promoted productsHigh-quality phones with user-friendly features that fit family life
3.ContentPromotional Advertorial:-we thought to go on the idea of more free time and less worries for mothers, with the new C610 babymonitoring functionality
4. Promotion- the promotional advertorial will stay 7 days on the homepage - newsletter insert (26.000 active subscribers)- 2 Facebook posts- overlayer all site: 100.000 impressions
5. Visuals: promotional advertorial
5. Visuals: promotional advertorial on hp
5. Visuals: newsletter insert
5. Visuals: overlayer
SPECIAL PROJECT on ziare.com
1.Duration Period 1st feb-1st march
2.Promoted productsS820; SL910; SL400; E500; E310; 5040
3.ContentPromotional Advertorial and sponsored section:-the sponsored section by Gigaset will contain permanent box and top, excluding other advertisers ads-1 article for each phone model, in total 6 advertorials
4. Promotion- each advertorial will stay 1 day on ziare.com homepage and 2 days on the business section homepage1.300.000 impressions all site
5. Visuals: sponsored section by Gigaset
5. Visuals: article page