Marketing & Marketing & Sales Sales VISK2010-D VISK2010-D Nguyen Quoc Bao -435382 Nguyen Quoc Bao -435382 (Vice Presiden) (Vice Presiden) Nguyen Bang Nhat-435390 Nguyen Bang Nhat-435390 Nguyen Ha My-440539 Nguyen Ha My-440539 Tran Thi Huong-436011 Tran Thi Huong-436011 Vo Son Hai-440541 Vo Son Hai-440541 Hoang Thi Hai Yen-435370 Hoang Thi Hai Yen-435370 G.F.L
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Marketing & Marketing & SalesSales
VISK2010-DVISK2010-DNguyen Quoc Bao -435382Nguyen Quoc Bao -435382(Vice (Vice
Presiden)Presiden)
Nguyen Bang Nhat-435390Nguyen Bang Nhat-435390
Nguyen Ha My-440539Nguyen Ha My-440539
Tran Thi Huong-436011Tran Thi Huong-436011
Vo Son Hai-440541Vo Son Hai-440541
Hoang Thi Hai Yen-435370Hoang Thi Hai Yen-435370
G.F.L
OutlineOutline• Name and Logo of company.
• Summary communication and sales strategies.
• Customer Benefits Package (CBP) diagram.
• Effect measures on Marketing & Sale
operations.
• Process Flow Chart for Marketing & Sales
Name and Logo of Name and Logo of company.company.
• Name of company:
G.F.L
– G.F.T means Gift For Life.
– Using money to support for charity programs.
– Doing something as a present for unhappy people.
– Increasing spiritual and human value.
Logo of company:• Image representation for
our company.
• Transmitting messages to
customer through unique
symbol and subtle color.
Name and Logo of Name and Logo of company.company.
Logo of company:
Name and Logo of Name and Logo of company.company.
• Red cycle represent protection
• Hands show love, help and
sympathy for children
• Gift symbolize for image of company
as well as our heart and sharing for
children
• Rainbow represents belief and hope
about good future
• Combination of warm colors
Communication strategies:
•Advertising through public social networks
- Mail
- Facebook
Sales strategies:
•Aiming to customers around school and family
•VISK2010C
•Classes and students in the Hacinco Village (ISVNU)
•Family and friends
Sales strategies:•Using sales methods “fast and compact”
•Quick buy
•Quick pay
Support and General Management ProcessesSupport and General Management Processes
Measurement and FeedbackMeasurement and Feedback
Marketing operation:o Creating a page in Facebook.
o Sending advertising emails.
o Introducing products directly with customers.
o Creating the strategy to gain the competitive advantages.
Friendly with environment products.
Designed by own Manufacturing department.
• Sales operations.o Wholesale operation:
Contacting with our main partner VISK2010-C
Providing products which exactly order from VISK2010-C
both quantity and design.
o Retail operation:
Coming to classes in ISVNU to advertise and sell our
products directly
Finding the demand of our products from outside ISVNU.