GI Joe case

Presented by:Bami * Claud * Maj * Maybelle

Recommendation

ACA 1: Use traditional media.ACA 3: Use non-traditional forms of

marketing

Action Plan

• Maintain good relationship with top retailers.

Action Plan

• Collaborate with a major Hollywood producer. – Consistent portrayal of the G.I. Joe story– Comply with the overall branding -- a “Real

American Hero”

Action Plan

• Continue to use traditional media.– TV– Point-of purchase– Internet

Action Plan

• Upload G.I. episodes in Youtube– Revenues from ads

Participate in a comic convention.

– In partnership with Marvel Comics

– Sales promotion: first 20 to buy any G.I. Joe merchandise will get a 20% discount

Action Plan

• Continue product innovation.– Launch action

figures in line with the movie’s theme (limited edition)

– Offer extended merchandise

Partner with McDonald’s

Host a G.I. Joe themed halloween party.• Social media• G.I. Joe fan

sites/forums• Radio

Action Plan• Build a G.I. Joe mini museum.

Action Plan

• Partner with mobile/social media game developers.