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Cuprins
Cum trebuie abordat un proiect
Parcursul creativ
Brieful
Brainstorming
De unde luam idei
Finalizarea conceptului
Think options/Selectia
Presentation skills
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Cum trebuie abordat un proiect
Un proiect este de cele mai multe ori
constituit dintr-o multitudine de aspecte de
care trebuie tinut cont in momentul inceperii
procesului creativ.
Adica: este nevoie de o privire de ansamblu:
Cui ne adresam, ce finalitate are proiectul,
Care sunt elementele din care este constituit
etc.
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Inainte de a incepe un proiect exista
The Golden Questions
Cine? Ce? Cum? Unde? Cand ? De ce?Pentru cine?
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Cum trebuie abordat un proiect
De obicei asa arata un proiect
FINALITATE:
Vizual final
Idee creatie
Datele
proiectului
GRESIT:
Abordarea partiala a unui
proiect inseamna
lipsa de informatie REZULTA
finalizarea gresita/
nefinalizarea proiectului!
CORECT:
Privirea in ansamblu a
unui proiect inseamna
intelegerea lui si
luarea in
calcul a tuturor
parametrilor
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Brief-ul nu este doar pentru Account!
Citeste-l pe tot!
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Parcursul creativ
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Urmareste finalitatea proiectului!
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Viziunea finalitatii proiectului =
parcursul creativ
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Brainstorming is for everybody !!!
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Dupa Brainstorming concretizeaza
ideile si vezi finalitatea acestora
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De unde luam ideiThey are all around us !!!
Do not be limited !
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De unde luam ideiPUNCT DE PLECARE:
De identificat cuvintele cheie din brief
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Asa arata un blocaj mental:
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Think options
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Propune, propune, propune!
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We need your presentation skills!
Clients love Creatives and hate Accounts!
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BeforeAFTER
CE se doreste:
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Unlocking Your Creative Genius
Potential
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READ ME : Some facts
Creativity is the hidden capacity to thinkabout ourselves, others, objects, eventsand circumstances in original andunique ways. Moreover, creativityallows us to overcome great odds,problems and challenges that maybe
standing in the way of the success wedesire to attain in life. Yes, creativity isindeed a powerful and yet somewhatmystical ability that brings with it a vastarray of opportunities and skills thatenhance and better our lives. With it,
we can move mountains, part oceansand attain the heights of success. Onthe other hand, without it thechallenges of life become more difficultand arduous to bear.
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The Characteristics of a Creative Genius A creative genius naturally cultivates within their personality certain and specific characteristics which are
essential to the process of expanding their creative capacity. Lets take a closer look at this creative mind
by breaking down each of these characteristics one step at a time:
Flexibility in Thought, Opinion & Decision
A creative genius is flexible in thought, opinion and decision because creativity requires an open mind that
takes many perspectives and opinions into consideration at one time. It is from this information that the
creative mind is then able to piece together all of the essential ingredients that are required to bring their
unique ideas into the physical world.
Possibility Thinker
A creative genius thinks that everything and anything is possible given enough time, thought and
reflection.
Risk Taker
A creative genius naturally takes risks in thought and action, that help them to overcome the challenges
they face in surprising and seemingly unexpected ways.
Focused Awareness
A creative genius sets clear goals and objectives that naturally enhance their focus and awareness as they
progress along their journey towards manifesting a brilliant idea. Through the act of focus they are betterable to direct their minds on the most important thoughts, concepts and ideas that will help them attain
their end goal and objective.
Courageous Disposition
A creative genius is courageous in thought and action. Being courageous usually requires breaking the
rules while going against orthodox methods of thinking and acting. They understand that the fastest way
to a brilliant and unique idea is through the process of going against the grain. This is the philosophy they
live by each and every day of their lives.
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Imaginative Mind
A creative genius cultivates, grows and expands their imaginative methods of thinking each and every day. They understand that
to successfully overcome the problems and challenges in their lives, that they must always be thinking in unique ways from a
variety of different angles and perspectives. The creative strategies of brainstorming we will discuss later within this post will help
you to get a deeper insight and understanding into this imaginative thought process.
Intuitive Perspective
A creative genius understands that the most brilliant ideas dont usually come from the conscious mind, but rather from deep
within the unconscious recesses of their intuitive mind which is connected to the collective consciousness of all of humanity
that is, was and ever will be.
Playful & Curious Nature
A creative genius has a curious and playful nature which naturally expands their ability to think about events, objects, other
people and circumstances in unique and creative ways. They effectively approach every problem from a child-like perspective
that is innocent (not constricted or limited by past thoughts and experiences) and reflective (always asking insightful questions
about their current circumstances and reality).
Persistent A creative genius understands that the answers wont always reveal themselves in the first instance. They acknowledge the fact
that it may be some time before the perfect idea comes to mind. As a result they approach each challenge as an unfolding
journey of learning and experience that must be tackled in a persistent and patient manner.
Independent
Even though a creative genius takes other peoples ideas and opinions into consideration, they are essentially independent
thinkers and doers. Through the process of independence they are in essence able to step away and effectively reflect upon the
information they have gathered from others and the world around them and piece it together without the external pressure
that the average populace experiences. Not being swayed by masses of opinion, allows them to think critically about their
problems, thusly attracting better and more insightful solutions that will help them to attain their goals and objectives.
Dedicated
A creative genius is completely dedicated to their outcome. Through a dedicated spirit they are able to get more done in less
time and with less effort.
Proactive
A creative genius always makes proactive decisions and takes proactive action. Yes, they can sit on their thoughts and ideas for
long periods of time allowing them to cultivate and grow within their minds. However, once an idea has been effectively
crystallized within their mind, they will not hesitate, and will take immediate action to bring their thoughts into the physical
world.
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