GG_Brochure_May2015

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The top UK national exhibition for businesses looking to expand internationally, export products, or set up overseas operations

13 & 14 MAY 2015 | ExCeL LONDON

“Going Global is the best event we exhibit at!“- Institute Of Export

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WHAT IS GOING GLOBAL?Welcome to Going Global, the top UK national exhibition for businesses that are looking to expand internationally, export products or set up overseas operations. The show specially caters for the latest globalisation demands that are being placed on UK businesses.This exhibition is unmissable for companies that are looking to go international. 3,000 visitors from around the UK are expected to attend Going Global. There will be a wealth of educational seminars, networking events and interactive features – all of which are absolutely free.

Going Global is the latest PRYSM Group exhibition designed to give businesspeople a valuable day out of the office. Put simply, the event at ExCeL on 13th & 14th May is a meeting of minds: an unmissable opportunity to network, learn and gain new ideas to globalise.

This is our fourth event and we’re growing - in terms of visitor numbers and the products and services that we’re able to put in front of them.

EVENT OVERVIEW34%

The percentage by which effective overseas trading can boost a company’s productivity within just a year of exporting

“Busy today following up with leads and enquiries from @GoingGlobalLive

- what a great show, thank you to everyone who visited us!”

Breaking into new

international markets can be

daunting forbusinesses, which

makes Going Global more essential and

unmissable than ever

WHOLE SEMINARS

DEVOTEDTO SEIZING

THE GLOBALMARKETPLACE

Leading exhibitions and showcases will explore global markets that are more

OPEN AND PLENTIFUL than ever before

THE UK’S NUMBER ONE SHOW FOR TAKING YOUR BUSINESS OVERSEAS

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Going Global attracts the world’s best business partners for an invaluable and interactive learning experience. The best first step towards globalising your business is to meet people who are already established on the world scene.

CONTENT RICHThe Going Global show has been designed specifically to give businesses an opportunity to raise their profiles while acquiring the latest knowledge, information and education to better export their products or set upoverseas operations in Europe and the BRICS (Brazil, Russia, India, China and South Africa) markets.

Exclusive seminars will focus on Europe and each of the BRICS economies, and the most important issues, challenges and opportunities which face UK companies seeking to expand into these countries and cultures. In addition, visitors can meet hundreds of potential buyers face-to-face during the expo, collect high quality leads and generate sales, launch new products or services direct to the market, and gainfeedback from prospective purchasers.

Going Global attracts the world’s best business partners. Experts from acrossthe globe will offer an invaluable and highly-interactive learning experience. The best first step towards globalising your company is to meet people who have already successfully established themselves on the world business scene.

Focus on BRICSBRICS refers to the hugely promising markets of Brazil, Russia, India, China and South Africa. Experts predict

that BRICS may overtake the G7 economies as soon as 2027. Thought-leaders will be sharing their expertise in a series of seminars and workshops all for your benefit.

Focus on MINT EconomiesMexico, Indonesia, Nigeria and Turkey make up the MINT Economies, a selection of the fastest growing countries in the world. Find out more in seminars held by

the business leaders who have expanded overseas and succeeded.

Focus on CEE ‘Emerging Europe’Emerging Europe consists of nine territories that have joined Europe in the last five years and are starting to

mature at an exciting rate. Austria, Bulgaria, Czech Republic, Croatia, Hungary, Poland, Romania, Slovakia and Slovenia make the Emerging Europe territories and we have experts delivering insightful seminars on how to

tackle this market before it becomes saturated.

Focus on the Manufacturing SectorThe UK possesses world-class capability in manufacturing and r

eap the rewards of their excellence through a staggering export rate. The government’s export target of £1 trillion by 2020 is heavily reliant on the

performance of the manufacturing sector so learn how you can excel in the market.

Focus on the Retail SectorThe retail sector is one of the most important components of the UK economy but there is scope for it to do more internationally. Presence in overseas markets can be increased by improving supply chains and

overcoming difficulties in getting their goods to market but listen to all of the advice necessary in the comprehensive seminar schedule.

Focus on AfricaAfrica has more than a billion people and thanks to its recent growth, has also

seen massive improvements in regional and national infrastructure - as well as communications - that benefit overseas trade. There are massive opportunities in Africa

for forward thinking UK companies to take advantage of.

Importing and ExportingStatistics from UK Trade and Investment (UKTI) show that companies which export have seen

a 34% increase in productivity within the first year. They are also 11% more likely to survive. The UK Government is encouraging exportation to increase economic growth – making now a great time for Going Global. The show

gives visitors all the tools they need to start exporting successfully, from initial market research, through the financial tools available to them and on to logistics and distribution.

CONTENTRICH

CONTENTRICH

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Size of Business

(number of Employees)

13%

40%

20%

11%

201-500

51-200

11-50

1-10

none

6%5%500-1000 2%

1001-10,000

3%10,000+

WHO WILL BE THERE?Visitors at Going Global arepredominantly businesses that are lookingto launch abroad. They will be targeted nationally and come from across the UK.However, in PRYSM’s experience of running top national exhibitions in the City, the location will attract at least 65% of visitors from London and the South East, with an even geographical spread for the rest of the country.already successfully established themselves on the world business scene.

29% Managing Director

23% International Business

Development Director

16% Chief Executive Officer

9% International Sales Director

7% International Marketing Director

3% International Trade Adviser

4% Financial Director

4% Operations Director

3% Other

AnnualTurnover

Position

30% Business Services

7% Education 6% public Sector

Industry

23% Manufacturing 21% Retail

5% Technology 4% IT 4% Other

23% £0-100k

£101k-250k

£251k-500k

£501k-1m

£1.1m-2m

£2.1m-3m

£3.1m-5m

£5.1m-10m

10.1m-20m

£21m+

11%

12%

9%

6%

3%

3%

7%

10%

16%

11%How more likely a company is to survive if they trade abroad, according to UK Trade and Investment (UKTI)

VISITORSTATS

VISITORSTATS

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VISITOR MARKETINGThe show advertising campaign reaches far and wide, through a combination of traditional event marketing techniques, the latest digital techniques and social media platforms. A major benefit for any sponsor is the brand exposure that comes from a presence on our marketing campaign that hits the mainstream media, including national newspapers and TV.

Key components of the marketing campaign:• National newspapers • Business magazines: The Manufacturer, International Market Advisor, International Trade Maga-

zine, Startup Overseas, Trade and Export Middle East and many more• Social Media (Twitter, LinkedIn and Facebook) • Web banners (targeted business websites) • Online behavioural targeting (targeting visitor profile) • 250,000 direct mail invitations to business groups and government organisations • Email campaigns to our database of more than 250,000 business owners• Digital showguide seen by 1.3m visitors to website• Partners’ emails to their databases see 1.4 million emails inviting business owners to the show

* All marketing activity is subject to change in conjunction with the event marketing needs

Unrivalled Seminar ScheduleThe schedule is the centre of visitor attraction, painstakingly designed to ensure that business owners view it as an unmissable opportunity to find the answers to the problems that keep them awake at night.

The Show GuideEvery pre-registered visitor receives a glossy brochure showcasing the highlights of the forthcoming exhibition and conference. They also have online access to a complete digital show guide that encourages visitors to sign up for seminars, workshops and other show features. It covers every part of the event and reinforces the hundreds of reasons to attend, updated as the show dates approach.

Interactive Features

The features form the heart of the event and pull visitors out of the workplace with the opportunity to network, attend training workshops, pitch to panels of multi-millionaire investors, and receive expert 1-2-1 advice, all free of charge.

Interest Specific Emails

We send regular emails to visitors highlighting specific areas of interest. For instance, language workshops, workshops focusing on MINT Economies, BRICS, CEE ‘Emerging Europe’, manufacturing and retail sectors.

Visitor-To-Visitor EngagementWe ramp up our Twitter, LinkedIn, Facebook and YouTube campaigns in the weeks leading up to the show. Our keynote speakers are instrumental in drumming up excitement about the event to their large followings on social media channels. As the activity increases, visitors begin engaging with one another through these channels, which creates pre-event networking and in turn, a cast iron reason to attend and meet one another face-to-face.

Why do pre-registered visitors attend? In addition to the extensive media and partners marketing campaign, we ensure that pre-registered visitors remain engaged with and excited about the event, ensuring it remains a ‘must’ in their diary. 89% of our pre-registered visitorstypically go on to attend the event, which is far above the average of just 60% across the board for free-to-attend trade exhibitions. So what makes us different?

MARKETING PLAN

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If your company, products or services are itching to ‘go global’ then you should be exhibiting at this event. You will be provided with anunrivalled opportunity to engage this audience face to face.

EXHIBITOR PACKAGE & COST

Included in the package for every stand is:

StandPut your brand in front of some of the hottest prospects in the UK. This is your space to personalise with your branding to stand out from the crowd and demonstrate the benefits of your product or service in person to the visitors.

Digital Show GuideAs an exhibitor, you will receive a 75-word exhibitor listing, including your contact and website details. The show guide is emailed to all visitors who pre-register for the show (approx 30,000 businesses) and is also available on our website.

WebsiteYou will be given a dedicated page to promote your products and services on our website, which receives in excess of 1,000,000 hits a year.

Social Media CampaignWe have a dedicated member of staff for our social media channels, who will work with you to promote your product or service to our following through Facebook and Twitter.

Shell Scheme StandsShell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number.

£435 plus VAT per square metre for shell scheme stands

Space Only Stands Space only stands are just that – space on the show floor, giving you a blank canvas to create something special within that area.

£415 plus VAT per square metre for space only

By exhibiting at Going Global you will

• Meet hundreds of potential buyers face-to-face over two days

• Raise your profile in a competitive market• Collect high quality leads and generate sales• Launch new products or services direct

to the market, and gain feedback from prospective purchasers

• Host educational sessions and answer queries from potential customers

• Present successful case-studies alongside satisfied customers

• Network with the media, your customers and other exhibitors

PACKAGE &COST

PACKAGE &COST

“Influx of inspired people with lots of ideas visited the stand after the seminars and further ideas were generated following good discussions.” – Open to Export

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Going Global is brought to you by PRYSM BSU Limited, a company registered in the United Kingdom, with registered number 07447489 and with its registered office at Suite 6C Whitefriars, Bristol, BS1 2NT.

Alternative opportunitiesThere are numerous sponsorship opportunities at Going Global. All have been designed to offer you maximum brand exposure. You can, for Instance, brand the official show carrier bags or sponsor the network cafe - anything and everything is open to discussion. We would welcome the opportunity to work with you to find the best solutions for your brand exposure aims.

For more information about exhibiting please contact Simon Chicken [email protected] 0117 930 4927

“We’re very pleased with the conversations we had with high quality visitors - and the leads created.”

Trade & Export Finance Limited