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Getting the Most From Your Brand
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Page 1: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Getting the Most From Your Brand

Page 2: Getting the Most From Your Brand. Research Analysis Assumptions Brand.
Page 3: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Research Analysis

Assumptions

Brand

Page 4: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

How is your brand positioned?

Value Based The Only One Like You

Service Oriented

Financially StableWell Known Name

Innovation

Page 5: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

How do you communicate your position?

Page 6: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Positioning Points

• Who should be involved?• Agreement with all parties involved.• Research should lead the discussion.• Remove assumptions.

• Create what makes your brand special.

• Limit your Positioning Points to Seven(7)

Page 7: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Location unmatched in beauty andproximity to everything.

Page 8: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Unparalleled employee dedication and longevity

Page 9: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Brand Platform

• Let an independent group/person create your Brand Platform.

• Remove all current perceptions.• Look at the competition.• Get buy-in from management team and

residents.

Page 10: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Ask a Few Important Questions…

Page 11: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

•Demographics

•Psychographics

•Lifestyle

Have you identified/verified your target?

Page 12: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

•One Thing

•One Thing

•One Thing

What is the ONE thing you want to say?

Page 13: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

•What makes you unique?

•What differentiates you?

•Is it compelling?

•Is it realistic?

What is your USP?

Page 14: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

PositioningStatement

Page 15: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

(Insert Your Company Name Here)provides its customers with an amazing product that

uses its technology and innovation to inspire the people that interact with it to (Insert Product Benefit).

Page 16: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Keywords

Page 17: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Tagline

Page 18: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Your tagline needs to be honest and represent what

your product is or whatthe customer needs.

Page 19: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Tactics with Plan• Prioritize your budget.

• Set expectations for results.

• Create materials and communications.

• Measure results.

• Adjust accordingly.

Page 20: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

The tactics arenot your brand!

Page 21: Getting the Most From Your Brand. Research Analysis Assumptions Brand.

Emotional Connection.