@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson TODAY’S WEBINAR: Getting Buy-In from the C-Suite
Getting the Buy-In from the C-Suite
May 12, 2015
Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
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@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
TODAY’S WEBINAR:
Getting Buy-In from the C-Suite
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
• Interact with the presenters anytime – ask questions! • Type into the “ask a question” text area – click submit. • The slides will advance automatically throughout the event. • Having trouble? Click “Help” link below the media player.
•Archive will be sent in 24 – 48 hours
•Join the conversation - #CMWorld
Before We Get Started
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Hi, I’m Robert Rose @Robert_Rose
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Content Marketing Institute CMI teaches marketers how to effectively own their media channels
to attract and retain customers.
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
September 8 - 11, 2014
Cleveland, OH
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Essential Knowledge for
Content Marketing Success
www.contentmarketinginstitute.com/online-training/
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Today’s Agenda What does it take to get content marketing buy-in?
What resources are needed?
How can content marketing be measured?
How do you make the case to get the resources you
need?
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Today’s Panelists
Gurdeep Dhillon
@gurdeepd
Dennis McCafferty
@dmccaff
Janelle Johnson
@Janelle_Johnson
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Implementing Content Marketing What does it really take to implement?
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Content to Differentiate How do you use content to identify customer pain
points? How do you use content to differentiate
your approach as a thought leader?
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Internal Buy-In How can you get buy-in from colleagues in other
departments?
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Making the Business Case How do you identify the best business case that
will drive ROI for the program?
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Setting Up the Process Once we start - how do we create a process that
will last?
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Tracking Progress How do you track and measure results of your
content marketing? How long does it take to get an
answer?
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Questions & Answers
Keep your questions coming. Type into the “ask a question”
text area and click submit.
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Register today for CMI’s next webinar!
The Webinar M.D. – Curing Pain Points for Attracting and Engaging Your Audience
June 25th at 2 PM EST/11 AM PST
Mike Agron, Webinar Demand Generation Expert and Co-Founder for WebAttract
Register at:
http://contentmarketinginstitute.com/events/webinars/
Sponsored by: Citrix
@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Thank you for attending today’s webinar! A link to the archive will be sent to you in a day or two after the event.
For more on the Content Marketing Institute
visit: http://ContentMarketingInstitute.com
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