SEARCH ENGINE & A Step By Step Guide to Google Adwords and PPC advertising on social platforms. SOCIAL MEDIA MARKETING Desiree Bennett Forsyth Sr. Audience Marketing Manager Bobit Business Media [email protected]om P. 323-240-1302 Twitter: desiree_bennett STAR HERE
13
Embed
Getting Started with Adwords and Social Media Advertising
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
SEARCH ENGINE
&
A Step By Step Guide to Google Adwords and PPC advertising on social platforms.
You are ready to implement Search Engine and Social Media display campaigns, but you don’t know where to start. Or maybe you’re running campaigns and looking for ways to optimize them. Tools and Tips. Other perspectives. What to expect when you’re counting on these campaigns to bring in subscriptions.
Setting up Adwords account.Setting up new campaigns.Tips and best practices.
GOOGLE ADWORDSWhat’s out there?What can they do?
ONLINE TOOLS
Linkedin Advertising.Questions?Comments?
ETC / DISCUSSIONSetting up account.Setting up new campaigns.Tips and best practices.
CREATE ACCOUNT1. Visit the AdWords homepage at https://adwords.google.com. 2. Click Start now. 3. Use the radio buttons to indicate the user name and password you'd like to use with
AdWords.4. Provide an existing Google account sign in, or sign up for a new Google account. Be
sure that any existing Google account you enter has not previously been linked with AdWords before proceeding.
5. Click Create account (or Continue if you already have a Google Account):Existing Google Accounts: If you used an existing Google Account to create your
AdWords account, you can now sign in to your AdWords account. New Google Account: If you used new login information, you'll receive an email
asking you to click on a link to verify your email address. Click on the link in the message and then sign in to your AdWords account with the email address and password you used to create your new account.
Once your AdWords account is created, follow these steps to create your firstad campaign:
1. Sign in to your account at https://adwords.google.com. 2. Click Create your first campaign. 3. Follow the guided steps to create a campaign. If you have questions, you can refer to the campaign creation help topic.
PROVIDE BILLING INFORMATION1. Enter your billing information, set the time zone for your account, and agree to the
AdWords terms and conditions. If you choose to postpay by credit or debit card, your ads can appear on Google almost as soon as you complete the sign up process and enter your billing information:
Postpay by direct debit: If you choose this option, Google may need to receive and process your debit authorization before your ads start running.
Prepay: If you elect to prepay for your campaign, your ads will run after you've submitted your payment information and Google has successfully processed your first payment.
AD1. Visit Facebook help center at www.facebook.com/help. 2. Click Facebook Ads, then click Creating an Ad. There is a ton of great information in
the tutorial provided.3. Sign in to Facebook and select Ads and Pages from the left side menu.4. Select Ads Manager from the top menu. 5. Click the Create an Ad button.
Design your ad.Select geo/demo targeting for your ad.Select budget, schedule, and payment options.
1. Visit Linked-in ad center at www.linkedin.com/directads. 2. Select the Start Now button.3. Create your ad using the prompts provided and select Next Step.4. Make your demographic selections.5. Make bid and payment selections and launch ad.