Getting Smarter Selling Transport Derek Halden DHC Loop Connections Traveline Conference 2012 E: [email protected]
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Getting Smarter Selling Transport
Derek HaldenDHC Loop Connections
Traveline Conference 2012E: [email protected]
Market Analysis and Technology from DHC Loop Connections
• 1996 - DHC established - access for people• 1997 - Accessibility indicators and models• 1998 - Successful Sestran One Ticket bid • 2002 – Accessibility statistics for DfT• 2004 – Multi-operator tickets for NBF• 2006 – Future of transport retailing for BCSC• 2008 – Integrated customer relationship trials• 2011 – Launch of DHC Loop Connections
Need and Opportunity
• People say they want change– Policies for smart and integrated ticketing
• But will they buy?– The market for multi-operator tickets– Making shopping for transport easier
• Getting smarter - the role of technology
Stored value
Contactless credit and debit
Mobile ConvergenceITSO
2000 2010
Mapping Markets to FulfilmentInformation
Media -web/mobile/printed
Pre travelPoint of sale
On board
PaymentAccount
CashVoucher
CardMobile
ChannelPrinted
Self printCard
PhoneNFC
TicketAdvance purchaseTurn up and pay
Pre-payPost-pay
Single/multiple operatorSingle/multiple sector
MarketCommuter
LeisureTourist
Long distanceGroup travel
BusinessFriends and family
Revenue protectionGates
InspectorsSales agents
Smarter Working
Information and feedback toolkits
Smart government
Informed travellers
Innovative businesses
Politics and policiesCitizens and Consumers
Customer relationships
Voters and votes
Businesses and marketsRe
gula
tion
and
proc
urem
ent
Smarter Delivery• Delivery everyone wants to be part of
– Hard and soft• Incentives/rewards constantly evolving
– Something to unite under – Recruitment of local champions– Campaigns, safe routes, community role
• Branding as an expression of what we do
Managing Changing RolesKey issues:•Incentives/performance management
• Legislation• Taxation
•Align procurement policy with policy goals•Partnerships
• Lever private investment• Funding
•Established cultures
•….and appropriate technology
Smart Fulfilment is moving on from telling and selling…
Social and business networks and nudges…….. •An online marketplace linked with the local place•Incentives for sharing•Delivering smarter choices using technology
Technology working for people, changing where they visit, shop and play and how they travel
Thank You
Information and feedback toolkits
Smart government
Informed travellers
Innovative businesses
Politics and policies
Businesses and markets
Citizens and ConsumersVoters and votes
Derek HaldenDHC Loop Connections
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