Green Win Ltd Getting Ready for the Green Deal Rob Veck & Peter Richardson Winchester Action on Climate Change (Registered Charity 1126993) (c) Rob Veck 2011
Dec 27, 2015
Green Win LtdGetting Ready for the Green Deal
Rob Veck & Peter Richardson
Winchester Action on Climate Change (Registered Charity 1126993)
(c) Rob Veck 2011
Goal
◦ To agree a framework for Communities to successfully operate in the Green Deal
DECC / Government Vision for communities. GreenWin Vision for communities. Seeding Community Enterprises
◦ Access to funds ◦ Grants◦ Scalability.
Making a living◦ Value proposition for GD business roles, CIC’s, Social Enterprises.
Training. Avoid re-inventing the wheel.
Agenda
(c) Rob Veck 2011
A Community Catalyst for the Green Deal◦ Social Enterprise ◦ Contributes profits into community
Aims to:-◦ Providing Skills, New Jobs & Opportunities for local people & businesses.◦ Assist Community Groups & householders to reduce GHG emissions of their
residencies & community properties.◦ Make it Happen - Facilitate connectivity between
Demand from communities and householders Supply from Green Deal Players, Local Businesses, Local Authorities
◦ Forming relationships with local businesses and trades.
Centre of Excellence for the Green Deal.◦ Support, Work With & Integrate:-
Local Businesses Community Groups and Priority Areas. Winchester City and Hampshire County Councils Householders
What is Green Win Ltd ?
(c) Rob Veck 2011
Support Community Groups to Upgrade Community Asset
Promote offer to local householders Raising Capital: Shareholding in asset upgrade.
◦ Share of FIT / RHI based on level of investment.◦ Offset own carbon emissions where similar upgrade not
possible on own house.◦ Promotes support from community members.
Offer similar upgrade to householders at a discount◦ Economies of scale result in reduce cost of materials and
installer overheads.◦ Reduces costs to householder AND community asset
upgrade.
GreenWin Value Proposition To communities
(c) Rob Veck 2011
Provide “Economies of Scale” Linkages to potentially large community customer base.
Reduced Marketing costs.◦ Raise awareness, interest & desire to act amongst local communities and
householders◦ Lead Generation by GreenWin & Community Action Group.◦ Back-office Lead management by GreenWin.◦ Reference Management by GreenWin for future campaigns.
Support for Green Deal.
But Nothing is Free◦ Finders Fee for each lead.◦ Commission fee for actual installation.◦ Pays for GreenWin Hub.◦ Residue back to community.
GreenWin Value Proposition To Businesses
(c) Rob Veck 2011
GreenWin Ltd
Community Groups
Local Authorities
Green Deal Assessors
Green Deal Installers
Green Deal Providers
Back Office
Value Add Services
House holders
WHAT: The Business Model
(c) Rob Veck 2011
GreenWin Principles◦ Local◦ Trusted◦ Focus on “the right thing” rather than profit◦ Grounded in delivery of energy efficiency work & building green skills in the local
community.
Proactively “recruit” a community groups to upgrade a community asset.◦ Empower key leaders & influencers by presenting benefits, implementation options
and community involvement.◦ Make it easy for communities to act (e.g. by deploying best practice from Local
United)◦ Provide financial options, ROI.◦ Establish a Community Action Group.
Point of contacts for◦ Green Deal players to enable assessment, quotations.◦ Value Add services from GreenWin & Local Businesses
Interlock with Local Authorities◦ Focus on LA Housing Stock & deprived areas.
WHAT: The Business Model – GreenWin Role
(c) Rob Veck 2011
Centre of Excellence for the Green Deal◦ Independent & Trustworthy Advice and support for
Local Businesses, Householders, communities etc.◦ Provide a “Which Local” equivalent for Green Deal
Players and Value add Businesses.◦ Support provision of new jobs by ultimately provide
certified training.
Delivery of Services◦ GreenWin Contractors delivering Value Add Services◦ 3rd Party Companies delivering specialist services
Back office Support to ParticipantsReduce overhead of leads management, billing
WHAT: The Business Model – GreenWin Role
(c) Rob Veck 2011
GreenWin Value Add◦ Whole House Assessment (GDA)◦ Whole House Design◦ Project Management◦ Loft Clearing◦ Simple Insulation eg pipes, water tanks◦ Config Smart Meters◦ Switching Energy Suppliers
Specialist Services◦ PV◦ Cavity Wall Insulation◦ Solar Hot Water◦ Solid Wall Insulation◦ Double Glazing◦ Renewable Heating◦
WHAT: The Business Services
(c) Rob Veck 2011
Step 1 – Engage the Community◦ Raise awareness, interest and desire to act◦ Community Asset & Whole House Assessment
Step 2 – Detailed Plan
Step 3 – Implementation Plan for 1st stage
How: The Business Model – 3 Steps
(c) Rob Veck 2011
Outcome:◦ Asset Upgrade Defined.◦ Agreement with Community
Leaders.◦ Campaign implemented.◦ Number of leads captured.
HOW: Step 1.1 – Generating Awareness
(c) Rob Veck 2011
HOW: Step 1.2 – Whole House Assessment
HOW: Step 1.2 – Whole House Assessment
Outcome:
Established Baseline plan for household. Identify possible better ROI /CO2 savings. Householder decides on Action to proceed
with. Ideally include linkage to community upgrade
plan. RESULT: Stage 1 Action Plan.
(c) Rob Veck 2011
HOW: Step 2 – Detailed Plan
HOW: Step 2 – Detailed Plan
Outcome:◦ Funding Identified
Support from GDA or GreenWin. Customer chooses using list of GDP’s or others.
◦ Simple upgrade: Installer may provide logistics etc
◦ Complex upgrade Householder may require a project manager / GDA.
◦ Implementation plan defined
(c) Rob Veck 2011
HOW: Step 3 – Implementation
Outco
HOW: Step 3 – Implementation
Green Deal Advisor Role◦ If Complex, may project manage the
implementation. Outcome:
◦ Measures installed.◦ Householder provides feedback to Greenwin.◦ GreenWin may inspect results of measures.
(c) Rob Veck 2011
Bootstrapping The Hub – Seeding the Startup
A “GreenWin” Hub needs to establish:-◦ Network of Green Deal Players.◦ Linkages to Value Add Businesses.◦ Equipment.◦ Back office.◦ Marketing & initial running costs.◦ Needs to cover delay until Green Deal fully functioning in 2012.
Possible Sources of Seeding Money:-◦ Enterprise Investment Scheme
Requires External investment from interested parties.◦ LEADER funding
Considered to be high risk and advised to scale down pilot.◦ Others
(c) Rob Veck 2011
GreenWin Revenue Stream
Value Add services◦ Cover loft clearance, energy switch, smart meter
monitor installation etc.◦ Direct GreenWin subcontractors.
Specialist Services◦ Finders Fees for each generated lead.◦ Commission Fee from each GDI’s implementation.◦ Commission Fee from GDP loan.◦ Commission Fee from GDA.◦ Possible GreenWin employee is a GDA.
(c) Rob Veck 2011
Other Points
Training Avoid re-inventing the wheel:
◦ Work via Local United ?
(c) Rob Veck 2011
Lock down funding model. Understand revenue stream
◦ Is there a living for GDA’s & GreenWin ? i.e. Commission from GD players ?
◦ Needs a “Sales Rally” to promote Green Deal Value Proposition to businesses.
Who best to interlock with ?
Next Steps
Property Assessment – ECO Plan & Payback Period◦ Green Deal Assessor (GDA)
Up-skilled Domestic Energy Advisor Quantifies Savings on possible changes. ECO Plan must meet “Golden Rule”
Loan Finance attached to the Property◦ Green Deal Provider (GDP)
Linked to Energy Companies Checks ECO Plan meets “Golden Rule”
ECO Plan Implementation◦ Green Deal Installer (GDI)
What is the Green Deal ?
(c) Rob Veck 2011