Getting Jobs Using Social Media

Improving Job Prospects

Using Social Media

April 17, 2015

Dr. Mary Beth [email protected]

Is this how you use LinkedIn?

Source: Powersiteblog.com

Source: eMarketer, 2015

WHAT DO SOCIAL NETWORKS DO?

Social networks provide context to content.

Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.

These “Brand Evangelists” become the people employees reach out to for help and collaboration.

Forrester Research, TechRadar for Vendor Strategists, 2009

Set Goals

Bio

Recommen

d

Join Group

s

Measure

The Social Media Job Search Cycle

• inspire • promote

• connect• educate

measure

profile

recommend

join groups

Social Media Job Searching Model

Reading list

Social media changes average people into “experts.”

Fall 2014

Spring 2015

www.Guardian.co.uk

Souce: The Netsize guide, from class materials

Small group discussions: ideas on social media tools

What am I doing with Social Networking? Searching for a job Adding Content to social Receive feedback Researching companies Finding gaps Learning about business Challenging myself to

improve skills

POSITIONS: ALL TYPES OF ORGANIZATIONS SEEKING SKILLED MARKETERS

Social Media Integration Producer

Social Media Marketing Manager

Community Manager

Social Media Consultant

Mobile Marketing

Sales

Customer Service

CRM Specialist

Content Writer/Producer

Analysts

Entrepreneurs

MBA MARKETING CONCENTRATIONS

MARKETING 620 Consumer Behavior

631 Global Marketing

634 Market Research

660 NEW: Strategic Marketing Simulation

MOBILE MKT/SOCIAL MEDIA

651 Mobile Marketing

652 Adv. Mobile MKT Strategy

653 Social Media

654 Adv. Social Media for MKT

655 Mobile MKT SocialMedia Proj. This is where you build your actual mobile/social plan and present it! (capstone course)

BBA SOBM CONCENTRATION IN MKT

Required courses:

MKT 302a (required)

MKT 420

MKT 430

MKT 434

MKT 443

Plus 2 of the following: 440a, 441, 442a, 445, 446, 447

Cat 77 (p. 143 for details)

Next Steps

• Research a well developed profile/bio• Set goals• Consider what jobs are posted• Set up or improve profile• Make connections• Get recommended• Join Groups• Add content• Research topics of interest• Make more connections• Measure results• Set new goals

CONTACT

E-mail: [email protected]

Twitter feeds: @marybethmccabe, @solarmarketing, @thinkfuller, @drtravelbest @sunmarketing

Admin. for many groups, National University School of Business and Management, KUSI TV Alumni, NATAS PSW, Social Media and Mobile Marketing Professionals

YouTube: sunmarketingvideos, mobilemarketing

Blogs: mobilemarketingsocialmedia.com marybethmccabes weblog, Dr. Mary Travelbest, Sun Marketing Solar

Mobile: 858 488 2867