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Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Aug 11, 2018

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Page 1: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY
Page 2: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Getting Huge Return on a SMART CX StrategyChristian KleinPrincipal Strategic Business Consultant EMEA

John ChunPrincipal Value Consultant

Page 3: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

There is much more behind the scenes …

Business Case Calculation

Page 4: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY
Page 5: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY
Page 6: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY
Page 7: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Business Case

Page 8: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

a 462 seats Contact Center(287 year-round and 175 seasonal in Q4 only)

moved from Nortel to Genesys Engage Platform

achieved a total saving over five years of

$26 million

Payback within: 3.84 Months

Page 9: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Benefits

Agent Productivity +27%

30 fewer FTE agents

SLAfrom 80/30 to 99/2

NPS +60%

Abandon Rate

- 85% to <0.4%

ASA- 93% from 22 sec.

to 2 sec.

AHTfrom 8.9 min.to 7.0 min.

Easier and more flexible up- and down scaling for seasonal agents

Agent labor costs savings over2.6 Mio. $ per year

Page 10: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Success Story

Page 11: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

WHEN DO YOU NEED 1. Contact Center Modernization

(upgrading your contact center infrastructure by new capabilities)

2. Move from On-Premise to Cloud

3. Move between the product lines• Pure Cloud

• Pure Connect

• Pure Engage

Business Case

?

Page 12: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Business Case Essentials 1. Consider all the right factors based

on strategy.

2. Understand and fully account for baseline costs.

3. Completely account for the costs of the new contact center technology solution.

4. Clearly define benefits (efficiency, revenue and customer experience)

5. Execute on the savings you project.

6. Follow through to assess results after implementation.

Page 13: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

ESTIMATED COSTS

(baseline and new)

Page 14: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

• Setup, Implementation, Migration

• Software licenses

• Hardware

• Professional Services

• Connectivity

• Training

• Organizational Changes

One Time Costs (OTC)

Page 15: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Recurring Costs (Cost Drivers)

Tangible

Nontangible

Page 16: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

• Maintenance and Training

• Operations, MACs(Internal, SaaS, Managed Services)

• IT costs to support the contact center: facilities, power, air conditioning, security measures, and the required IT resources.

• Change- and Vendor Management

• Periodic Event Costs (for patches, upgrades, hardware refresh, decommissioning and disposal of hardware)

Tangible Recurring Costs

Tangible

Page 17: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

• Downsize / Upsize of functional modules (# agents, # locations)

• Future costs for update/upgrade of Customizations

• Costs of doing no regular upgrade / update

• Cost of Not-Running (System SLA)

Nontangible Costs

Nontangible

Page 18: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Cost of Not-Running (System Availability)Calculation Base:Agent Cost / hour =30 €Working hours / day = 10Working days / week = 6Working hours / year = 52

Agents

SLADowntime

Min / Year 50 100 250 500 1000

97,5% 13.140 117.000 € 234.000 € 585.000 € 1.170.000 € 2.340.000 €

98% 10.512 93.600 € 187.200 € 468.000 € 936.000 € 1.872.000 €

99% 5.256 46.800 € 93.600 € 234.000 € 468.000 € 936.000 €

99,5% 2.628 23.400 € 46.800 € 117.000 € 234.000 € 468.000 €

99,9% 526 4.680 € 9.360 € 23.400 € 46.800 € 93.600 €

99,99% 53 468 € 936 € 2.340 € 4.680 € 9.360 €

Page 19: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

EXPECTED BENEFITS

(Examples)

Page 20: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Improved EfficiencyExperience

FCR AHT

SPEECHANALYTICS

Search

Categorization

Automatic Discovery

Knowledge ManagementOmniChannel Desktop

Page 21: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Virtual & Omni Channel Contact Center

Two-digits percentage increase of Agent Utilization is possible

webchat

email

call

Page 22: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

CLO

SE T

HE

GA

P

Front Office Back Office

IWD (Intelligent Workload Distribution)

DCM (Dynamic Case Management)

Page 23: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Lower Infrastructure Costs

Up to 300 € savings per agent

by shifting your Contact Center infrastructure onto a software-based platform

Standard SIP / IP based infrastructure

Page 24: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Increased Revenue

CustomerRetention

from 33%to 89% *1

Omnichannel Customer Engagement

YOYRevenue

from 3.4%to 9.5%*1

*1 Aberdeen Group Inc.*2 per customer

YOY CostDecrease *2

from 0.2%to 7.5%*1

Greater contextualAwareness

WHO WHAT

WHEREWHEN

HOW

Intelligent Routing

Page 25: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

We can much better tune and adapt our

Technology to support your Business

TECHNOLOGY

TECHNOLOGY

Page 26: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

We need to prove it

BUT

Page 27: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY
Page 28: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

R O IRisk Of Inaction

Page 29: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

SMART Use Case

Page 30: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

CX Challenge

Page 31: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY
Page 32: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

DemoUse Case Benefits Calculators and Benchmarks

Page 33: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Demo

• GenesysBenefits.com

• Username – SMART

• Password – Genesys2017

Page 34: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Demo

Page 35: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Services and Resources at a Glance

BenchmarkROI Models TCO Models

We can assist you with Financial Justifications, Analytics and Benchmark by offering assisted services and self-services tools

Calculators

Page 36: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Benefit Benchmarks

Every benchmark maps back to SMART use cases.

URL: http://genesysbenefits.com/Username: smartPassword: Genesys2017

Page 37: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

TEI FORRESTER

www.genesys.com/tei-of-genesys

Page 38: Getting Huge Return on a SMART CX Strategy · Standard SIP / IP based infrastructure . Increased Revenue Customer Retention from 33% to 89% *1 Omnichannel Customer Engagement YOY

Next Steps To Increasing Value

Today or TomorrowOR TOMORROW◉ CX Challenge◉ Genesysbenefits.com◉ Visit our booths

When You Are Back at the Office

◉ Ask your Genesys AE about Business Consulting and FAST