Getting found on Google - WordCamp Asheville 2014

Ge#ng  found  on      

Rich  Owings  

Links  to  men6oned  resources:  

h9p://localiswhereitsat.com/seo-­‐resources  

SEO  101  

Search  engine  op6miza6on  

SEO  101  

Defini6ons  

Paid  ads  

Organic  search  results  

Keywords  

•  Word  or  phrase  you  are  targe6ng  •  Work  it  into  your  6tle  and  text  

Keywords  

•  WordPress  •  WordPress  developer  •  WordPress  designer  •  Asheville  WordPress  designer  

Title  

Title  

Title  

URL  

Descrip6on  

Title  

URL  

Descrip6on  

Title  and  descrip6on  

•  Title  important  ranking  factor  •  Descrip6on  helps  drive  clicks  

Title  

Descrip6on  

Alt  image  tags  

Alt  image  tags  

URL  structure  

Permalinks  

Pre9y  permalinks  

New  sites  only  

Keywords  

•  Word  or  phrase  you  are  targe6ng  •  Work  it  into  your  6tle,  text  and  alt  

image  tags  •  Don’t  overdo  it  •  Mix  them  up  •  One  page  for  each  keyword/

keyphrase  target  

Make  internal  linking  a  habit  

SEO  tools  

SEO  plugins  

•  WordPress  SEO  by  Yoast  •  All  in  one  SEO  

Google  Analy6cs  

Google  Webmaster  Tools  

XML  sitemaps  

Universal  search  results  

Universal  search  results  

Improving  click  thru  rate  

Google  authorship  

Schema  

Change  happens  

Change  happens  

•  Link  schemes  •  Paid  text  links/text  link  ads  •  Spammy  guest  blogging  •  Duplicate  content  •  Thin  content  •  Too  many  ads  •  Keyword  stuffing/Over-­‐op6miza6on  

Life  beyond  Google  

Quick  hits  

•  Write  for  your  audience  •  Quality  content  •  Visually  friendly    

Quick  hits  

Quick  hits  

•  Write  for  your  audience  •  Quality  content  •  Visually  friendly  •  Make  it  easy  to  share  

Quick  hits  

Quick  hits  

•  Mobile  responsive  

Quick  hits  

Quick  hits  

•  Mobile  responsive  •  Redirect  error  pages  

Quick  hits  

Quick  hits  

•  Mobile  responsive  •  Redirect  error  pages  •  Don’t  hide  you  site  

Five  takeaways  

•  Create  quality  content  •  Op6mize,  but  don’t  overdo  it  •  Create  internal  links  •  Use  some  tools  •  Improve  your  CTR  

Rich  Owings  

localiswhereitsat.com  

[email protected]  

Twi9er:  @RichOwings  

h9p://localiswhereitsat.com/seo-­‐resources