Nathaniel Broughton How to Get a Great Domain Name for a Steal @natebro
May 13, 2015
NathanielBroughton
NathanielBroughton
How to Get a
Great Domain Name for a Steal
How to Get a
Great Domain Name for a Steal
@natebro@natebro
What You Will Learn:• How to “manage” domains for a new
or existing business.• How to find great domain names that
aren’t owned by domainers.• How domains are like real estate.
@natebro
@natebro
Give me your divided attention!
1 rule: Tweet at me
@natebro
@natebro
“Manage” Domains for Your Business
Control the traffic aroundYour BrandYour Product Category
Own .org, .netOwn “sucks” “reviews” “scams” etcGoogle Suggest as a Guide
@natebro“Manage” Domains for Your Business
Own Your Product Category or -ies
* Control the conversation.* This is good offense and defense.
What type of site is it? Talk to the owner NOW!
@natebro“Manage” Domains for Your Business
* Similar kw’s and exact matches.* Brand + Social sites du jour. Ex: twitter.com/antiquedealer* Monitor the conversation.This is Online Rep Management.
@natebro“Manage” Domains for Your Business
What should I do with all these domains?* Park ‘em.* 301 redirect to page on your site.* Host them as a 3rd Party, “review”.* Don’t expect to own a SERP with this tactic.* Use them to stay warm at night
@natebro“Manage” Domains for Your Business
What I just taught you was this:1.Control the conversation.2.Look at Google Suggest for kw combos.3.Own your product category domains.4.This is good offense and defense.
@natebro
Find a “Great” Domain Name
Important for: * Existing Businesses * Startups
@natebroFinding a Great Domain Name
A “Great’ domain name is . . . * Exact match for high-traffic keywords.* Usually they are a ‘.com’* Already ranking, has links.* As old as possible.* In a niche that makes money.* Instant authority.
@natebroFinding a Great Domain Name
A “Great’ domain name is . . . Not owned by a domainer.
How to find one?Look down in the SERPs.Look for old copyrights.Keyword tools.Maybe on auction sites.
@natebroFinding a Great Domain Name
Making Contact can be a Hurdle
http://whois.domaintools.com/domain.com
Phone? Email? Mail a letter?
HIRE A STALKER?
@natebroFinding a Great Domain Name
Subject: Owner Name, Domain.com
Dr. Forster,
My name is Nathaniel Broughton and I am located in St. Louis, Missouri. I see you are the owner of the domain name BackPain.com and I am writing to ask if it is for sale? I saw a few pages on there today which hadn’t been updated in a number of years. If it is for sale, I can offer $10,000 for the domain name. I can only make this offer good for 5 days; otherwise I will need to move onto the other domain names on my list. I do like BackPain.com and hope we can come to agreement on it. Thank you for your time and consideration and I hope to hear back from you. Best Regards, -Nathaniel Broughton [email protected]
@natebroFinding a Great Domain Name
Valuation. Big question.
How much can you afford?What’s the ‘market’ like?
A domain is worth what someonewill pay for it.
@natebroFinding a Great Domain Name
Remember to ask –
* Why are you buying this?
@natebroFinding a Great Domain Name
What I just taught you was this:1.A “great” domain name has strong kw’s.2.Not owned by a domainer, 99% rule.3.Own your product category domains.4.A domain is worth what someone pays.
@natebroDomains are like Real Estate
* Appreciable assets.* Have inherent value. Ex: Ones we’ve sold.* .com TLD has held strong* Invest in something you can control.
@natebro
Local domains.Network of domains vs one main domain.
Link tricks.Networking.
Additional Topics of Interest
[email protected]@natebrowww.nathanielbroughton.com