GetSocial! It's Good For You (SPEvo13)

• 1. Get Social! Its good for youIW516Bert Jan van der Steeg

2. Bert Janvan der Steeg@bertjanvdsteeghttp://nl.linkedin.com/in/bertjanvandersteegfacebook.com/pages/sharepointtrainingSharePointConsultantTrainer (MCT)Social BusinessImplementationSharePointCompetence CenterCurrent projects: 3. Youre a andyouve been tasked withimplementing an enterprise socialnetworking solution in your company.Youve gathered relevant informationand youre ready to get started. Butwhere? And how?Question 23 4. show of handsIs implementingor is planning toimplement 5. show of handsready, weredonenot planning investigatingimplementingas we speakplanning toimplement innear future 6. agendaDefinition.What are wetalking about here.whatContext.Goals. Benefits.Investments.whyImplementing.Maintaining.Evaluating.how 7. Using anactivity streaminstead of e-mail tocommunicateFacebookfor theenterpriseWhat 8. WORKHARD 9. WORKKNOWLEDGE 10. WORKNETSOCIAL 11. LOVETHINKWORKProductivity byConnecting HandsProductivity byConnecting BrainsProductivity byConnecting Hearts 12. socialbusiness[ working out loud ]enterprisesocialnetworkingthesocialworkplaceenterprise2.0 13. The strategic applicationof social computing toenterprise challenges(Dachis Group) 14. 1 Anyone can participate.2 Create shared value by default.3 While participation is self-organizing, the focus is on businessoutcomes.4 Enlist a large enough community to derive the desired result.5 Engage the right community for the business purpose.6 Participation can take any direction. Be prepared for it, and takeadvantage of it.7 Eliminate all potential barriers to participation. Ease of use isessential.8 Listen to and engage continuously with all relevant social businessconversations.9 The tone and language of social business are most effective whentheyre casual and human.10 The most effective social business activities are deeply integratedinto the flow of work.The Ten Tenets of Social Business*Dion Hinchcliffe, Peter Kim, Social Business By Design 15. NothingenduresbutHERACLITUSSocial business is whatcompanies need tobecome, not a descriptionof an incremental featureor business function.**Peter Kim, The definition of social business, 25 July 2012 16. trustedsourcereputation 17. 150Dunbars numberThe cognitive limit to the number ofmeaningful relationships a person canmaintain Robin Dunbar, British anthropologist 18. disruptiveHow wecommunicateFrom point-to-point to socialHow weorganizeHierarchies to communitiesHow wecreateCentral output to peer outputWere valuecomes fromHierarchies to networks 19. social businesssocialmediamarketingsocialproductdevelopmentsocialcustomercaresocialcrmsocialb2b 20. Why 21. Well 22. Social business for the sake of social business isstupid 23. innovationmanagementbreakinformationsiloscorporatecommsimproveddecreasetime tomarket by25%easieraccess toknowledgeexpertisediscoveryimprove newhireonboardingprocessmobileworkforceenablementrewards&recognition 24. humanheardhappy 25. emotions are key to human productivity92%employeessatisfied with their jobonly14%have an emotionalrelationship to their workare moreinnovative 200%41% with lesssick daysengaged employeespeople who care are more productive 26. pride in a digital worldsense ofbelongingempoweredaccomplished motivatedlearn 90% fromexperience and others 27. its not a straight lineexpressingemotionsrecognizingemotionsbadgelikeattention social KPIfollowsmile digitallyread a facedigitallysentiment 28. championspeopleadoptionstrategybusiness goalsrewardreputationexecutivesponsoringchange 29. Benefits of Enterprise 2.018%28%29%40%41%44%52%60%77%0% 10% 20% 30% 40% 50% 60% 70% 80%INCREASED REVENUEINCREASED # OF SUCCESSFUL INNOVATIONSREDUCED TIME TO MARKETREDUCED OPERATION COSTSINCREASED EMPLOYEE SATISFACTIONDECREASED TRAVEL COSTSINCREASED SPEED OF ACCESS TO EXPERTSREDUCED COMMUNICATION COSTSINCREASED SPEED OF ACCESS TO KNOWLEDGESource: The Rise of the networked enterprise: Web 2.0 finds its payday, McKinsey & Company1598 respondents 30. democommunity reputationinnovationhumancentric 31. HowEmailreductionEasieraccess topeopleDead portalreplacementInnovationmanagement 32. Adoption =Bringing Worlds TogetherTechnology EnablementPeopleEngagementBusiness Alignment 33. To MakeSocial Real 34. RecognitionCampaignsEducationAmbassador NetworksCommunity ManagementCultural AssessmentArchitectureUser Experience & DesignMobilityEnterprise IntegrationDeploymentLandscape AssessmentCoalitionVision, Mission, ValuesChange ManagementGovernanceSocially Enabled ProcessesOrganizationalAssessment 35. Prepare for thejourneyMake a planCreateurgencyFormapowerfulcoalitionCreateavisionforchangeCommunicatethevisionRemoveobstaclesCreateshorttermwinsBuildonthechangeAnchorthechangesincorporatecultureMake it happenConsolidateTechnologystorylineBusinessstorylineFunctionalstorylineCulturestorylineLevelofinvolvement/effectSuccess-story patternKotters 8-Step Change Model 36. Cultural archetypes and Organization 37. #5 Its not about the technology.(Dont forget about the tech)InformationarchitectureSearchUXCentral AdminsettingsTool mappingMetadataColumnsContent typesUsabilityWeb partsFeaturesIntegrationEmployeecentric socialIntranetSearch socialIndex tagsIntegrate withcontent searchConfigurationDeployment towebappsScalabilityPerformanceMapfunctionalityto tooling 38. #4 Deliver ValueBy 2014 social networking services will replace email asthe primary vehicle for interpersonal communications for20% of business users.*Understand pain points by business group and fixthem, incorporating fix into daily work flowAddress individual benefit in addition to organizationalbenefit*Source Predicts 2010: Social Software is an Enterprise reality, Gartner 39. #3 EducationSet up a Help and Resources community wherepeople can target questions and find videos anddocsUse in-person sessions (and webinars) at launch toidentify evangelists/ambassadorsYou dont have to create everything at the startFocus on the BENEFITS, not on the technologyTeach execs how they can interact and reinforceRemember new employees 40. #2 CommunicationFocus on individual BENEFITEnlist champions to reinforce specific messages bygroupHave fun. Before and after videos. Easter Eggs.Scavenger hunt. Promotions.Get feedback and act on itYoure never finishedShare success stories 41. #1 Community ManagersInvest in this vital resourceEducate and nurtureFor the more importantcommunities, make it part of theirjob description and performancereview.You need a dedicated resource tonurture, educate, evangelize, anddrive value = CommunityEvangelist 42. Measure successquantitative qualitativereduced e-mailnumber of postsprofile completenessbadges awardedanecdotessurveysemployee satisfaction 43. Not IT drivenMost IT-driven projects failDemand has to come from businessDeliver valueContentCritical massEducationHelp and feedback siteCommunicationStrategyRegular follow upChallenge peopleCommunity ManagersGardeners / shepherdsBoth technical and functional contactEncourage and incentivise people to participate. 44. Q&A