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Andres Guiloff Nusrat Madraswala Sonia Navarro-Giraldo Kimberlee Van Der Wall
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Page 1: GetGlue Final Project

Andres Guiloff Nusrat Madraswala

Sonia Navarro-GiraldoKimberlee Van Der Wall

Page 2: GetGlue Final Project
Page 3: GetGlue Final Project

Challenges

Page 4: GetGlue Final Project

Positioning Statement

Especially forGetGlue isthat allows its users to connect aroundshows they love by sharing andconsuming relevant content because onlyGetGlue delivers the richest, mostenjoyable TV viewing and sociallyconnected experience.

Page 5: GetGlue Final Project

Brand Architecture

Attributes Functional Benefits Emotional Benefits Persona Language & Icons- 72 Network Partnerships- Gamification- Curated feed

-- Enhances the TV experience - Engage with other fans

- Belonging- Free to express yourself- Recognition

- Fun- Expert TV fans- Social

- Sticky

Page 6: GetGlue Final Project
Page 7: GetGlue Final Project

Build Structure: ExperienceElements of Competition: 10 winners/eachEngagement: RewardPeer Pressure: Leaderboard

Page 8: GetGlue Final Project

60%30%

10%

Page 9: GetGlue Final Project

YouTube production costs $12,000

- First commercial ($3,000)

- Guest appearances

Events ($300 x 20) $6,000

Additional resources: - “Man power”/extra hiring

$15,000 - Facebook ads ($1 x 2,000)

$2,000

Total: $35,000

Page 10: GetGlue Final Project