getting-2-know: Tuesday, May 7, 13
Get2kno Overview
Jan 16, 2015
In this slidecast, Guy Fraker presents: get2know - Big Data for the Shared Economy.
With shared rides, cars, bikes, and even rooms, the issue of trust is huge. The folks at get2know have a developed a "Trust Engine" that uses Big Data to help you decide who you trust to share your stuff. Amazing!
As we build out to scale, we’ll provide a playground for alliance partners to reward consumers who utilize shared services in postive ways. We will deliver a searchable aggregated view of shared economy providers WITH utilization incentives. By doing both in a single view, using single sign-on, we provide an economic reason to be scored. We believe that by partnering with the Collaborative Consumption community, a market is created where no user asks, “ok- I got my score- now what?” get2kno is about creating a market, not building a platform."
Learn more at: http://get2know.com
Watch this talk at:
http://inside-startups.com/slidecast-get-2know-big-data-for-the-shared-economy/
With shared rides, cars, bikes, and even rooms, the issue of trust is huge. The folks at get2know have a developed a "Trust Engine" that uses Big Data to help you decide who you trust to share your stuff. Amazing!
As we build out to scale, we’ll provide a playground for alliance partners to reward consumers who utilize shared services in postive ways. We will deliver a searchable aggregated view of shared economy providers WITH utilization incentives. By doing both in a single view, using single sign-on, we provide an economic reason to be scored. We believe that by partnering with the Collaborative Consumption community, a market is created where no user asks, “ok- I got my score- now what?” get2kno is about creating a market, not building a platform."
Learn more at: http://get2know.com
Watch this talk at:
http://inside-startups.com/slidecast-get-2know-big-data-for-the-shared-economy/
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Transcript
getting-2-know:
Tuesday, May 7, 13
The leadership team: Sean Udall, CFO/COO -- Has driven foundational work in shaping three fortune 1000 companies’ Risk Management and Treasury units. He led Economic Capital modeling and investment strategy consulting for investments in excess of $100 billion dollars. Sean launched The TechStrat Report where his often prescient calls on technology disruption, global economics and stock price forecasts have been published since 2007 via Minyanville Media (Minyanville.com).
Guy Fraker, CEO -- Has 25 years experience in the insurance industry including agent & marketing executive. Built a scenario planning practice within State Farm for 12 years; co-founded a tactical innovation practice that included corporate venture as well as R&D; and 3 years advising shared economy companies. Guy is fearless about learning and has a total of 12 startup ventures in his experience. Sean and Guy have worked together for over five years creating risk management solutions based on disruptive innovation.
Tuesday, May 7, 13
The Development Team
Markum Reed is the computer administrator and a macroeconomic instructor for the Southern Illinois University Economics Department. He holds a M.S. degree from SIU and is currently Finishing his dissertation entitled Diving in to Social Networks for his Ph.D. degree in Economics from Southern Illinois University, Carbondale. His research interest include social and economic networking theory, computational economics, game theory, multi-agent systems, and social capital and network cohesion. He is working on the get2Kno economy development team.
Henry Hexmoor received the M.S. degree from Georgia Tech, AtlantaPh.D. computer science from the State University of New York, Buffalo, in 1996. He is a long time IEEE senior member.Currently, he is an Associate Professor with the Computer Science Department, Southern Illinois University, Carbondale, IL. He has published widely in artificial intelligence and multiagent systems. His research interests include multiagent systems, artificial intelligence, cognitive science, mobile robotics, and predictive models for transportation systems. He is leading the get2Kno shared economy d e v e l o p m e n t t e a m s u p p o r t e d b y Techsolutions and Services, Inc.
Purvag Patel is a doctoral candidate at Department of Computer Science, Southern Illinois University (SIU) Carbondale with specialization in Artificial Intelligence. He received the M.S. in computer science from SIU, in 2009 and B.E. in Computer Engineering from the Gujarat University.
His research is focused on computing with words, and expert systems. His research interests include fuzzy logic, social network analysis, machine learning, search engines, computer games, and multiagent systems. He is an energetic Software Engineer with software development experience in various technologies such as Java, JEE, Groovy, Apache, Apache Tomcat, PHP, SQL, and Spring framework.
He is working as a technical consultant in the development team supported by Techsolutions and Services, Inc. for get2Kno. He is responsible for the development, social integration, and deployment of the Minimal Viable Product (MVP) for get2kno.
Tuesday, May 7, 13
get2kno.com: Combining Consumers with -- Collaborative Consumption (CC) Economy, Risk Management, and State Of the Art Technologies = Market
4
TechnologyConsumers
Business
Break-thru Innovation
Tuesday, May 7, 13
get2kno.com: Combining Consumers with -- Collaborative Consumption (CC) Economy, Risk Management, and State Of the Art Technologies = Market
4
TechnologyConsumers
Business
Break-thru Innovation
Tuesday, May 7, 13
get2kno is:
a peer to peer
market
The security of a LifeLock Rewards
GROWTH in
utilization+ + =
Tuesday, May 7, 13
The Problem:Shared Economy:
Viral Membership
Growth
Shared Economy Utilization: Modest Growth, even
Declining in some cases
Tuesday, May 7, 13
Shared Economy is Fractional: Providing access
Tuesday, May 7, 13
Q: What’s Missing? A: Trust, Rewards, A single view-Growth in utilization (net ROI)
Tuesday, May 7, 13
The Solution:
9
Consumer Value Prop: Greater transparency and security in all CC transactions;Rewarded for consistent utilization
Business Value Prop: B2B: Each Consumer who comes to get2kno, and joins a CC co, = reduced new member expense for the CC partner;
B2C: Rewards System
incents & gamifys utilization;
Rewards B2B: Provides a market for experimentation
& growth
Technology:State of The Art Analytical &
Predictive Platform : Dynamic, Contextual to the Shared Economy;
Core approach:Simplicity, Secure, Flexible &
Adaptable
Tuesday, May 7, 13
The Revenues
10
Technology:Scalable & Flexible:Can license the IP,
become SAS for other markets;
Resale of data
Consumer: B2C: Single Sign-on with free profile & “Premium Profile”
The more information we can use, the higher the score: the greater
the rewards
Business:Will experiment
with CC & Rewards Partners: value per
click; and/or subscription
Break-thru Innovation
Tuesday, May 7, 13
Substantial Monetization Opportunities
1. Utilization based fees from the CC providers,2. Premium profile subscription fees backed by incentives,3. Utilization based and/or subscription based fees among "rewards partners"4. Ad revenues5. SAS licensing for additional sectors across global markets.
Tuesday, May 7, 13
The market: Economic pressures create
Opportunity
41%+ U.S. population$1 Bill S.L. Debt,
Urban,Grew up sharing
44%+ U.S. population$1 Bill Mtg Debt,
Owns underutilized assets
Tuesday, May 7, 13
Exploding sector: According to tech industry analyst Frost & Sullivan the Shared Economy is $110B market sector
Strong base: Peer to peer (p2p) exchange of goods for short term utilization = $2,000 a minute @ only 30%-45% of members using
Not a mature markets: Current inventory of p2p entities = 261+: 55%+ of all firms founded since 2009 & P2P companies now outnumber “traditional” collaborative consumption co’s.
Recognized need: Over 20 hours of interviews with 12 p2p CEO’s: increasing “trust” among members will be the key to growth
Opportunity for internal and top-line growth: 90 days of social media text mining reveals “trust” as the most significant concern among both existing members and those who are aware of the services but have not joined.
Growth for partners: 45%-70% of the P2P members never use the service; yet the average traditional car share member holds 4 memberships due to demand exceeding capacity- trust defines this difference in capacity vs utilization.
Tuesday, May 7, 13
get2kno brings together users and providers and rewards both
13
Tuesday, May 7, 13
Putting it All Together
• Target Immense Opportunity in Viral Growth, but Under-Utilized CC Verticals
• Novel Technology Solution with Unique Risk Management Approach
• get2kno – “utilizes big data to create a proprietary solution, enabling the next leg of growth in a very hot sector, the collaborative consumption economy.
Tuesday, May 7, 13
Feedback from a Beta user
• "Guy and his team have solved a fundamental problem of the internet: how to establish credibility in a huge morass of anoms. When I first signed into Get2Kno I was blown away at all the data that was collapsed into a super-simple, incredibly functional number (I'm a 110 in case you're wondering). Though it's a little bit of a "magic box", I know that Get2Kno stands on the shoulders of a team that dwarfs the average Silicon Valley upstarts... these guys have YEARS of experience behind them. Combine that with the strong partnership focus of the company and you've got the next disruptive group poised to tackle Big Data and come home with the title"
Tuesday, May 7, 13
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