‹#› © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Get YOUR Time Back with Video Conferencing Simon Dudley Lifesize Video Evangelist Tweet Questions @lifesizehd using the hashtag #askLS
Get YOUR Time Back with Video Conferencing
Jul 16, 2015
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‹#› © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Get YOUR Time
Back with Video
Conferencing
Simon Dudley
Lifesize Video Evangelist
Tweet Questions @lifesizehd using the hashtag #askLS
@SimonDudley
Speakers
Simon Dudley
Lifesize Video Evangelist
@SimonDudley
Erik Wagner Demand Generation Manager @ErikWagner [email protected]
@SimonDudley
“Video Conferencing appears to be the ever receding bonanza”
@SimonDudley
“Video Conferencing is the technology of the future.
And always will be.”
@SimonDudley
Last mover advantage
@SimonDudley
The use of video
communication
is exploding
@SimonDudley
Network effect
N 2
Metcalfe’s law
2N
Reed’s law
@SimonDudley
Human connections matter
:-)
@SimonDudley
@SimonDudley
Traditional On-Premise
Web Conferencing
“Meet-Me” Cloud Video
Free Video ServicesAudio Only
Unified CommunicationsWebRTC
@SimonDudley
Traditional On-Premise
High barrier to entry
Scales poorly
Questionable whether clients want to be their own service providers
@SimonDudley
Traditional On-Premise
@SimonDudley
Traditional On-Premise
@SimonDudley
Traditional On-Premise
Security (Perceived or otherwise)
Features (Today)
Sense of ownership
This will continue to be Billion $ market
@SimonDudley
Web Conferencing
No Conference Room
Meet-Me Only
Excellent for dissemination of data
Not ideal for human connections
Primarily a one to many medium
@SimonDudley
Web Conferencing
Ubiquity
Dissemination
Doesn’t pass the Clarke test
@SimonDudley
“Meet-Me” Cloud Video
No Connected Conference Room
Meet-Me Only
A bridge in the sky approach
*
*Not really but we get lumped in here
@SimonDudley
“Meet-Me” Cloud Video
Multivendor
New entrants
Growth
@SimonDudley
Free Video Services
Not a Business-Class Service
Walled gardens
Scale
Security
No Centralised management
@SimonDudley
Free Video Services
Incredible growth
Seeding a generation
Proving the possible
@SimonDudley
Audio Only
Multitasking
No feedback
It is 2014 !!!
@SimonDudley
Audio Only
It works
Scale
@SimonDudley
Unified Communications
@SimonDudley
Unified Communications
IT managers like it. Primarily because of sunk cost and convenience
Users are generally less impressed with Voice and Video apps
BYOD and empowered users often cause problems
There is NO perfect solution, and there never will be
@SimonDudley
IT industry is no respecter of incumbency
@SimonDudley
WebRTC
@SimonDudley
WebRTC
@SimonDudley
WebRTC
@SimonDudley
New Market with New Requirements
Geographic Disbursement
Global Workforce
Teleworkers
Extended Teams
Real-Time Access
Mobile
Always On
High-Definition
@SimonDudley
New Technology Disruptors
Massive, unstoppable, shift to
cloud infrastructure for
essential applications at
serious businesses.
SCALABILITY | COST | FLEXIBILITY | UX | NO MAINTENANCE
NO SETUP | INSTANT NEW FEATURES | EASY ADOPTION…
@SimonDudley
SaaS a different approach
Devices integrated into a service
Meet-Me, scheduled and ad hoc
A bridge in the sky approach
Expensive resources shared
Client not their own service provider
Network affect utilised
@SimonDudley
Change is coming to Video
Limited adoption of on-premise video infrastructure and expensive
conference room systems.
Businesses are looking for alternatives.
Complex Setups
Expensive
Dedicated IT Required
Anywhere, anytime, any device
Affordable
Intuitive and Independent of IT
Change HAS COME to Video
@SimonDudley
Introducing Lifesize Cloud
The first and only connected device and cloud
infrastructure offering for business.
@SimonDudley
The Connected Experience
Teleworkers
Audio Only
Mobile Workers
Guests
Boardroom
Huddle Room
Office
@SimonDudley
The Connected Experience
@SimonDudley
Complete, Cost Effective, Efficient
A connected experience—
including the meeting room
One tool for all the ways
people communicate
Works with what customers
have today
Simple to buy, easy to
manage
@SimonDudley
15,000 Customers 100 Countries 1,800 Resellers
Global Presence
Founded in 2003 and headquartered in Austin, TX
Acquired by Logitech in 2009
@SimonDudley
Innovation is in our DNA
Best-in-Class Endpoints
Flexible Software Infrastructure
SaaS-based Video Conferencing
@SimonDudley
TECHNOLOGY FINANCIAL SERVICES PUBLIC SERVICES
HEALTH CARE EDUCATION
@SimonDudley
Love your
meetings.Video conferencing that’s as
easy and as lifelike as meeting
in person.
‹#› © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Don’t trust me, I’m a professional
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