Chris Westfall westfallonline.com GET TO THE POINT Secrets of the NEW Elevator Pitch @westfallonline #epitch Copyright © 2015 by Chris Westfall. All rights reserved.
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Chris Westfall westfallonline.com
GET TO THE POINT Secrets of the NEW Elevator Pitch
@westfallonline #epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
Photo credit: Gordon Tsang on flickr
Sourcing the
PERFECT CANDIDATE
#epitch
Norbert Leo Butz
#epitch
YOUR MESSAGE
UNEXPECTED
SURPRISING
INNOVATIVE
COUNTER-INTUITIVE
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
Wouldn’t It Be Great If...
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
ACCELERATE THE CONVERSATION
“TELL ME MORE”
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
#epitch
Where the Search Begins…
#epitch
Your
Most Important Person
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
WHY? #epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
OUR COMMON ENEMY
DON’T KNOW
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
FOCUS Your MESSAGE
I ME MY WE
THE ROLE
COMPANY History Data
#epitch
Three QuestionsYou’veGot toAsk Yourself…
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
You’ve only got 8 seconds to grab someone’s attention…
The High Concept
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
Framing the Conversation
#epitch
1. Have You Ever Noticed…2. You Know How…3. I’ll Never Forget the Time
When…4. Doesn’t It Seem Like…
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
Honest and Unexpected
“You know how most people expect project managers to provide certain things…?”
#epitch Copyright © 2015 by Chris Westfall.
All rights reserved.
Creating the Conversation ! The Subject? What We All Want!
! The Response: What You Would Expect!
! The Connection: start with why
! Confirm, deny or elaborate: YOU Language
! Ask for A Time to Talk!
#epitch
Start with “Why”
What Matters …
! To You
! To Your Listener
! What Follows “Why”?
! The Langer Study
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
Lessons Learned
DON’T GO FOR 20!
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
Closing, Web 2.0 Style
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
YOUR STORY:
“Tell Me More..”
#epitch
The Recipe: Keep It Simple • Frame the conversation
• Be unexpected
• YOU Language – present the possible outcome(s)
• Why, and Because
• Consider the Empty Chair
• Include an invitation
• MAKE A CONNECTION – “Tell Me More…”
#epitch
Copyright © 2015 by Chris Westfall. All rights reserved.
Chris Westfall THANK YOU, SOURCECON 2015!
#epitch
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