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Graham Oleson brings: Born in a car dealership One focus: Connecting car shoppers with dealers One goal: Increasing website and showroom traffic 30+ years of automotive results
Graham Oleson brings: Agency + In-house production company Onsite soundstage and turnkey post-production facilities On staff experienced editors Advantage: Maximum quality, responsiveness, economy, and better creative
• 99% of auto shoppers perform research online prior to purchase.• More than one-third used multiple devices, including desktop/laptops, smartphones, tablets and
gaming consoles
Cars.com & Placed Inc.. Mobile Device Use at the Dealership (2013)
Identify online auto shoppers who have visited third party auto sites 3x in 30 days researching in segment.
Wait For Consumer To Surface Online
Once the consumers are tagged , we wait for them to surface within the thousands of network websites and serve targeted ads- appearing to the right shoppers at the right time.
Comics
Genealogy
News
Fitness
Weather
Astrology
Travel
Business
Entertainment
Identify Auto Shoppers
Behaviorally Similar Prospects See Ad
With learning's from the pixels and their web data stream, consumers who demonstrate similar online behavior are served ads in heavy dosage on the sites they visit in our ad network.
Mobile OptionsBanner DisplayTarget auto intenders in the market (PMA area) with behavioral insights.Serve campaign ads over ad exchanges. Retargeting can be added to this strategy.
Geo FencingTarget customers within a 1-2 mile radius in a zip code or address.As customers enter the “fenced” area, they are served your ads.Retargeting can be added to this strategy.Best use is to “brand” your event to all people in a specific area.
Proximity TargetingTarget in-market customers while they are on your competitor’s lot. We identify customers through their mobile device ID and serve your ads when
they visit the targeted dealership lot.We continue to serve ads after they leave the lot by reaching them across their
connected devices at home via their Wi-Fi or internet connection.Allows you to speak to customers on multiple screens.
Reach in-market customers with longer buying cycles by continuing to target people who were on your lot in the past 60-90 days.
Retargeting OptionsBanner DisplayTarget auto intenders in the market (PMA area).Serve your campaign banner ads We retarget users that visit your site, exclude those who have completed a
conversion action like requesting a quote.
Mobile DevicesWe use a mobile single-device ID to match the user to their household. We can then identify other computer and devices in the household and serve your banners on those devices. Allows you to reach multiple screens with the same user.
Retargeting with Video Pre-RollWhen viewers watch your pre-roll spots to the end, we have delivered the message, yet they have not clicked through to your site. With retargeting we place a pixel at the 100% view-thru mark. We can deliver banners to these viewers as they surf around the web. With the continuity of the video spot with the banner, we increase frequency of the message.
*Ads are served in a 30 day window based on the specifications we set.
•Paid Search Optimized towards:•Keywords that generates the highest volume of clicks and lowest CPC•Ad copy that generates the highest volume of clicks within ad pool
•Display/Mobile/Video optimized towards:•Sites with the highest CTR’s•Lifestyle categories•Days of week•Time of day
•Confirms that your ads are delivered as ordered•Tracks which channels & creative are the most effective•Centralized 3rd party reporting – no bias•Fraud protection•Monitors Bot traffic•Guaranteed ad viewability (~30% of industry ads are not viewable)
Responsiveness – How we Help You Win! Team approach with over 50 strong members
covering all elements of account needs
Account services, media, market research, art, creative and film/video/audio production including 1500 square foot soundstage all under one roof – this means quick turnaround!
“Graham Oleson has provided the support, tools, and experience we were looking for. They employ
an outstanding team of people. My account manager is responsive to our needs and proactive
with our marketing efforts. I have comfort in knowing I’m not spending wasted dollars.”
– Rob Gallik, Managing Partner (September 2015)Tameron Automotive Group (Honda/Hyundai)Birmingham, AL
Top 10 reasons to choose Graham Oleson6. We maximize your dollars! We offer unique media tracking tools, more strategic targeting, and leverage for additional cost savings. 7. We have digital leadership! We always look beyond traditional status quo, to
create bold marketing innovation that drives OLA results. 8. We have unique in-house production! Advantage: We provide top quality
creative choices that are distinctive and effective. 9. We are affordable and responsive!10.We exceed expectations! We provide leadership, strategy, and solutions,
based on research, experience, and creativity, to drive results and grow your business.
“Switching my stores to Graham Oleson, has paid huge dividends to my dealerships. By taking Graham Oleson recommendations on digital in all my stores, the results have been nothing short of remarkable.
— Joe Trujillo, Owner/Partner (September 2015)Johnson City HondaCape Girardeau HondaWest County Honda