Company Overview Jan, 2014
Get superb analytics with QR codes combined with mobile landing pages
Sep 13, 2014
QR (quick response) codes are gaining popularity but not all QR codes are equal. Make sure you can track how many times the QR code is scanned and where is was scanned and use different QR codes on each media so that you know which is the most effective for next time. Avoid using QR codes linked to web pages that don't look good on a small screen. We can provide help and advice, just email [email protected] or visit www.bordeal.com.
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Company OverviewJan, 2014
Agenda
About Bordeal
Why Mobile?
Mobile Strategy
Premium Mobile Websites
Sample Applications
QR Codes
Text Messaging
About Bordeal
Bordeal is technical marketing agency specializing in innovative and engaging mobile communication programmes, promotions and campaigns.
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising
The Mobile Revolution coming to the UK
More then a third of Adults own a smart phone.
95% of smartphone owners search locally
Customer attention span is only 7 sec. long
MOBILE WEB
34%of Americans access
the web on their mobile device.
TRIPLEDIGITGROWTH
rate in usage.
(eMarketer)
(Quantcast)
Engagement is on the Rise
Mobile Coupons are Booming
MOBILE COUPONS
Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America.
(Yankee Group)
37% 55% 44%18-24 YR OLDS 18-24 YR OLDS MOBILE USERS
checked their mobile in the last
five minutes.
checked their mobile in the last fifteen minutes.
checked their mobile in the last thirty minutes.
Source: InsightExpress
Mobile is Immediate!
AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY
• Mobile Web• Mobile
Advertising• SMS Contesting
• Mobile Web• Mobile Coupon and Updates opt-in
• Mobile Web • Mobile Updates• Mobile Apps
• Mobile Web• SMS Coupon or
Incentives• Mobile Apps• mCommerce
• Mobile Web• SMS updates• Coupons (Web & SMS)• Mobile Apps• Polling and Voting
You get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.
Mobile Purchase Decision Making
The Mobile Purchase Decision Funnel turns eyeballs into buyers.
Use these tools to build brand preference, drive transactions, and increase customer loyalty.
APPS MOBILE WEB
Platform Independent
Rich Experience
Brand Extensible
Easily Publishable
No — A separate application is required for each platform.
Yes — The mobile web is accessible on each platform.
Yes — Apps can take total advantage of native features.
Yes/No — With work, some native features can be used.
Yes — Apps are a great extension of your brand.
Yes — Mobile sites are a great extension of your brand.
No — Apps require a lengthy approval process for release.
Yes — Updating a mobile site takes mere minutes.
Traditional Apps vs Mobile Web Apps
Premium Mobile Websites
Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand.
Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
Platform Benefits
Turnkey: easy, quick and inexpensive way to go mobile
Proven: our platform powers over 500 mobile websites worldwide
Scalable: always up-to-date, redundant, flexible and secure
Integrated: powerful CMS integrates with any existing website
Our platform is
Compatible with more than 98% of mobile traffic!
Over 30 features
Direct Response CAMPAIGNTailor Mobile Marketing for
Lead Generation
SMS response from offline media (print, TV,
etc.)
SMS Contesting
CONVERSIONS AWARENESS
BRAND CAMPAIGNTailor Mobile Marketing for
Campaign Recall
TOOLS/TACTICS DATA AVAILABLE
SMS: Phone #, carrier, referring source
Mobile Web: Location, device type. Must ask for
personally identifiable info.
Mobile Web advertising
In-app advertising
Sponsored apps
TOOLS/TACTICS DATA AVAILABLE
Mobile Web: Impressions, clicks,
referring sources
In-app: Impressions, engagement, clicks.
The Big Picture: Mobile Strategy
Mobile Microsites
Contact Information
Data Collection
Product Database
Social Networking
Content Download
Mobile Commerce
Geolocation
Contest Entry
Customer Acquisition
Allows companies to engage users and capture information on location
Drive traffic through QR codes, SMS links, email, Facebook and Twitter
Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
Mobile Offers & Loyalty Discounts
Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform
Create a campaign, broadcast it, and experience an immediate increase in traffic!
Mobile coupons are a great way to:
• Have immediate impact on your brand
• Eliminate printing and mailing costs
• Track redemption rates
• Minimize investment in your POS set-upSample
mCommerce – Mobile Sales On-the-Go
Gives your consumer the ability to purchase instantly, when and where the impulse strikes!
Combines:
1. ease of purchase
2. location-awareness
3. ready access to information
Mobile commerce will surpass eCommerce
A must have for ticket-based events and retail
Accessible via social media, SMS and QR codes
Use these tools to drive transactions,
and increase loyalty.
QR Codes
A QR code is only as good as its landing page…
SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!
Text Message (SMS) Marketing
Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.
Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.
Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.
Mobile Voting: Create all types of fun and engaging SMS votes/polls.
SMS-backed mobile loyalty programs tie in with email and direct-mail programs
Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.
In retail, SMS is becoming the best tool for CRM and loyalty efforts.
Use SMS for: store alerts news updates coupons reminders
SMS for Direct Response
MMS Picture Messaging
MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone.
Increased Direct Response Rate
Targeted MMS
Personalized MMS
Interactive MMS
Mass MMS Announcements
Go Green
Thank You
If you would like to position your company for people who use their smartphones or
tablets to browse the Internet
Get in touch with us now!
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