Get Smart About Rewarded Video

Get Smart About

REWARDED

VIDEO

…in less than two minutes

A lot of PUBLISHERS

Want to

MONETIZE

their sites

£

¥

$

$ $

$

£

£

¥

¥

¥

¥

¥

£

£

€

€

€

€

€

While keeping users ENGAGED.

Bart is one of them.

He’s a MEDIUM-SIZED

publisher

And he needs to UP his revenue

BIG TIME

But HOW

can he do it?

With REWARDED

VIDEO, that’s how.

Ever play a game…

and get to the point when you need more lives…or birds?

There’s actually a free and easy

way to keep playing

No need to spend that precious

currency

Just watch a video ad!

And keep playing!

That’s called REWARDED VIDEO

It’s simple.

Users get access to PREMIUM

content

That can be in-game currency and

power-ups

Or access to EXCLUSIVE

ARTICLES

80% of mobile users are open

to it

WHY?

Because the user has the POWER.

They choose to WATCH

the video or not

That all sounds GOOD,

so Bart tried it out

The RESULTS were average

But AVERAGE for rewarded video

IS OFF THE CHARTS!

Bart reached 50 – 80%

of his audience

Vungle found their Rewarded Interstitial ad placement reached 50-80% of an app’s audience.

CPMs were between 20 – 55€!

The typical CPM for a viewable, data-driven video ad is between 22 - 55 €.

And CTRs were ELEVATED

by 20 – 35%

The rewarded video CTR increase reported by in-app monetization and user acquisition specialist Supersonic.

more than display ads!!

4 - 5x

The rewarded video CTR increase reported by in-app monetization and user acquisition specialist Supersonic, when compared to the typical display ad CTR..

Bart’s app revenue increased by 20 – 50%

Soomla reports that rewarded video can increase app revenue by 20 – 40%.

Basically, REWARDED VIDEO

is a win-win.

It’s great for USERS

And great for PUBLISHERS.

Just ask Bart.

www.smartadserver.com www.smartadserver.com

Let’s Talk Rewarded Video. http://smartadserver.com/publisher-platform/video/ [email protected]

www.smartadserver.com www.smartadserver.com

Sources In-Game Advertising the Right Way:: Monetize, Engage, Retain. Unity, 2016. Cohen, Jasmine. (2016, October, 20). How Rewarded Videos Benefit App Developers and Advertisers Alike [Blog post]. Retrieved from http://www.ironsrc.com/rewarded-videos-benefit-developers-advertisers/ Nizan, Yaniv. (2016, October 20). Increase Rewarded Video Revenue by Mastering Opt-In Ration [Blog post]. Retrieved from http://blog.soom.la/2016/06/increase-rewarded-video-revenue-by-mastering-opt-in-ratio.html O’Kane, Ciaran. (2016, October, 20). King: Testing new Reward Video Ad Format to Monetise 400+ Million Users [Blog post]. Retrieved from https://www.exchangewire.com/blog/2016/05/27/king-testing-new-reward-video-ad-format-to-monetise-400-million-users/ Spina, Franco. (2016, October, 20). Top Strategies for Rewarded Video Ads in Mobile Games..[Blog post]. Retrieved from https://deltadna.com/blog/rewarded-video-ads-in-mobile-games/ Takahashi, Dean, (2016, October, 20). Supersonic Sees Big Growth for “Rewarded Video Ads” in Mobile Games (Interview). [Blog post]. Retrieved from http://venturebeat.com/2015/03/01/supersonic-sees-big-growth-for-rewarded-video-ads-in-mobile-games-interview/view-all/ Best Practices: Vungle Video Ad Placements,. Vungle,. Retrieved from http://vungle.com/wp-content/uploads/2014/04/Best-Practices-Guide-4_14_14.pdf .