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3 key trends = An “abundance culture” in digital media
Cheaper ICT
Faster bandwidth
Low storage costs
Cheaper ICT = means growing accessibility
Computer access at your school will soon be broader than computer labs and laptops.
Big growth in mobile phone, netbook and tablet users.
Increase in the number of networked home appliances,
including: televisions, gaming platforms and landline phones.
Attention economy = “freemium” storage
Faster bandwidth = an end to the “passive” web
The international bandwidth available to sub-Saharan Africawill increase 120 times from 80 Gigabits per second (2008)to 10 Terabits by the end of 2011 {due to six new cables and an upgrade to SAT3}.
By 2013, any South Africanwith a mobile phone will haveaccess to broadband speedthat will allow the download ofa full-length movie in a fewseconds.
Web 1.0 Web 2.0 What the change means for education
Licensed or purchased > Free = Easily adoptable
Expert publishers > Easy-to-publish = All have a voice
Isolated > Collaborative = Co-create knowledge
Unrated content > Rateable = Rate and share reviews
Single source > Mash-ups = Easily contrast information
Proprietary code > Open-source = Can be peer-reviewed
Passive consumer > Interactive prosumer = Value can be co-created
Passive consumers can change to active prosumers
Based on a table from the book Web 2.0: New Tools, New Schools
Department of Education’s National Policy
Support OBE’s democratic objectives
Help bridge the digital divide
Address the relevance gap, in part
Help bridge the participatory gap
Accommodate diverse students’ needs
(especially introverts and non-conformists)
Prosumer services are relevant @ School
Generation Content are active content producers
2005 Pew Internet & American Life Project survey Teen Content Creators andConsumers revealed that over half of all teens with access to broadband werecreating content for it. December 2007’s sequel report Teens and Social Mediaconfirmed that teen content creation is rapidly becoming more prevalent than firstindicated.
http://pewresearch.org
Table used in Chris Anderson’s “Free”, 2009
Managing abundance culture is different, but can be good.
Can your school inspire ALL students tobe digitally literate?
1.Be smart about new sources of information2.Understand and respect copyright (where relevant)3.Understand the impact of private voice in public (if digital, probably not private)4.Respect others online with emotionally intelligent ratings and feedback (encourage high EQ)5.Know how to protect their safety (safeguard contact details)6.Be responsible e-citizens (identify and delete spam, kill viruses, notify webmasters of problems)7.Exercise their prosumer rights (from rating products
to creating them)
#7 Issue. Are audiences broadly understood?
StudentClassroom
School
District Deputy
Parents
Province Provincial Department
Country National Government
World Exchange schools
Other (Reporters, Funders, etc.)
Physical area Roleplayers
#8 Issue. Is there scope for cross-department innovation?
The web; that’s the IT department’s
baby! Don’t bother me…
If it’s media, it must be for
artists, right? This isn’t what
teaching’s really about, is it?
What’s the technology committee for, then?
#9 Issue. Link prosumer content from official channels?
#10+ What other issues do you think are important?
Opportunities to turn the “Out of Control” Challenge…