Local businesses with successful digital marketing strategies prioritize gathering online customer reviews and promoting them on the review sites that matter most. Combining the following review management tactics will help get more online reviews. Help your business rank higher in local search, increase search click-through rates, and positively influence customer purchasing decisions. 1. Ask for the Review Recent studies reveal that 7 out of 10 consumers will leave a review if asked. Consistently receiving positive reviews on your Google My Business listing have a proven effect on local search rankings. Additionally, many consumers use review sites to start their buyer’s journey so just ask. You can automate the review gathering process with a service like Reputation Loop to continuously gather, manage, and promote your online customer reviews. 2. Verify and Optimize Your Google My Business Listing Verify your business on Google My Business and start sending customers there to leave reviews. Filling in your business profile in its entirety, adding photos, and keeping this information up to date not only optimizes your Google My Business account for search, but makes it extremely easy for new customers to choose your business. ALSO READ: How to Optimize Your Google My Business Listing 3. Promote Your Best Reviews Most websites have widgets and plugins that allow you to display customer reviews and testimonials. Place a bold CTA (call to action) on your website that asks website visitors to leave a review with easy links to the review sites that matter most to your business. 4. Encourage Employees to Ask for Reviews Make the ask part of your employee training. Point of sale and customer-facing employees should know the importance of reviews, which sites to send customers to and how to convey your appreciation of each and every review when ending an interaction with your happy customers (especially if they have gone above and beyond). SMB Cheat Sheet
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Local businesses with successful digital marketing strategies prioritize gathering
online customer reviews and promoting them on the review sites that matter
most. Combining the following review management tactics will help get more
online reviews. Help your business rank higher in local search, increase search
click-through rates, and positively influence customer purchasing decisions.
1. Ask for the Review
Recent studies reveal that 7 out of 10 consumers will leave a review if asked. Consistently receiving positive
reviews on your Google My Business listing have a proven effect on local search rankings. Additionally, many
consumers use review sites to start their buyer’s journey so just ask. You can automate the review gathering
process with a service like Reputation Loop to continuously gather, manage, and promote your online
customer reviews.
2. Verify and Optimize Your Google My Business Listing
Verify your business on Google My Business and start sending customers there to leave reviews. Filling in your
business profile in its entirety, adding photos, and keeping this information up to date not only optimizes your
Google My Business account for search, but makes it extremely easy for new customers to choose your
business.
ALSO READ: How to Optimize Your Google My Business Listing
3. Promote Your Best Reviews
Most websites have widgets and plugins that allow you to display customer reviews and testimonials. Place a
bold CTA (call to action) on your website that asks website visitors to leave a review with easy links to the
review sites that matter most to your business.
4. Encourage Employees to Ask for Reviews
Make the ask part of your employee training. Point of sale and customer-facing employees should know the
importance of reviews, which sites to send customers to and how to convey your appreciation of each and
every review when ending an interaction with your happy customers (especially if they have gone above and