“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Advertising Methods and Media Advertising Lesson 1.

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

Advertising Advertising Methods and MediaMethods and Media

Advertising Advertising Methods and MediaMethods and Media

Advertising Lesson 1Advertising Lesson 1


Poster in Shop Window

• Poster placed in the window of a local business (with their permission)

• Low cost – making the posters• Usually no charge to put up in window


Flyers• Easy to make and place on bulletin boards, on car windows, hand out personally, etc.

• Low cost – printing and placing around town


Transit Advertisements

• Ads placed on public transportation (sides of busses and taxis), in stations or bus stops

• Depending on the place (on busses expensive) can be inexpensive or expensive.


Badges or Stickers• To wear or give to others to wear and display

• Low cost – cost of materials and printing


Business Cards• Given to people you come into contact with, displayed in public places

• Low cost – just printing


Business labels• Small labels with logo, name and address for sticking anywhere

• Low cost - printing


Signs• Magnetic on your own vehicle or metal or wooden placed outside of business

• Cost of materials and lettering


Letterhead• Use for all business correspondence

• Easy to design, cost of printing or design your own on computer


Direct Mail• Flyers, brochures, letters, coupons, etc. sent to likely customers through the mail

• Cost of printing and mailing


Catalog• Distributed to likely customers, through mail or via email or website

• Usually contains pictures, descriptions, prices and order forms

• For a “glossy” production, costs of photography, layout, printing and so on


Samples or Portfolio

• Make samples or collections of your work for demonstration to customers

• Sample – example of product• Portfolio – book describing products

• Cost is production and packaging


Personal Selling• Talking to people you know, people that may be interested in the product, telephoning possible customers

• Very inexpensive apart from time


Directory Advertising

• Telephone Directory/Yellow Pages

• Trade directories, street maps, tourist guides

• Cost of display, the bigger the publication and audience the more expensive

• Ad can get old


Newspaper Ad• Small ad taken out in local newspaper or community newsletter or specialist publication

• Display charges according to size or number of words used (classified ad)


Magazine Ad• Specialist magazine, national magazine, national newspaper

• Very expensive, magazines have a long lead time

• Ad stays in consumers’ hands longer


Publicity• Write up in local newspaper or story on local radio or TV station

• Free, but you have to give them a reason to want to do a story about your business


Market/Fair Booth• Set up a booth to sell product and get word out at a local market or fair

• Cost of renting the booth and setting up


Merchandise Display• Do a display window, or display products, especially fashion display

• Cost of setting up display and renting space


Internet Advertising

• Design a web page, design a banner

• Cost of web page hosting and domain name


Television Advertising

• Interactive• Attracts people with movement, color, sound

• People pay more attention• Very expensive, cost of production of ad plus expensive to buy time


Specialty Advertisements

• Free items to give away that advertise the business

• Pens, hats, key chains, frisbees, etc.

• Cost of producing product


T-Shirt Ads• T-shirts for employees to wear, sell to customers or give away

• Cost of shirt and printing – usually $5-$10 per shirt


Other Ideas• Do you have any advertising ideas not mentioned?

• Be Creative!

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Advertising Methods and Media Advertising Lesson 1.

Documents

high school

permissionlow cost

low cost printing

public placeslow cost

local business

national magazine

busses expensive

business correspondenceeasy