Get in their pants

GET IN THEIR PANTS:HOW TO WIN NEW BUSINESS WITH

MOBILE MARKETINGShare Space1/15/2014

Presented by Chris Reilly

Celebrating 5 years of business this month!

Over 2 Billion ad impressions in 62 countries

Largest Google Partner in INW

Professor at Gonzaga University

Speaker at dozens of conferences/events

OBLIGATORY BRAGGING

THE YEAR OF MOBILE

2013 WAS THE INFLECTION POINT

DON’T LAY A FINGER ON MY SMARTPHONE!

• 74 percent would give up alcohol for a week • 55 percent would rather forgo caffeine.• 33 percent would rather give up sex.• 22 percent would rather not use a toothbrush.• 21 percent would rather go without shoes.

Study by Telenav

AGENDA

Why mobile matters

Prerequisites to success

Organic mobile strategies

Paid mobile advertising

On the Horizon

MOBILE 097 Mobile goal: You Need one!

Great mobile UX Interruptions Thumbs are fat Security concerns

A reliable way to track results App Downloads Google Analytics Call Tracking

ORGANIC MOBILE STRATEGIES Search

Social

Email

Apps

SMS

PAID MOBILE ADVERTISING Search

Social

Display

Video

Push Notifications

ON THE HORIZON More wearable technology

Predictive UX

More Privacy Battles

Mobile Video will lag…

Increased Native Advertising

THANKS!Chris Reilly: [email protected] @reilly3000