PRESENTED BY DAWN DOHERTY BUSINESS DEVELOPMENT COACH
May 12, 2015
PRESENTED BY DAWN DOHERTY
BUSINESS DEVELOPMENT COACH
Welcome!I help real estate agents and other service professionals
REACH MORE PEOPLE
so they can MAKE MORE MONEY!
Session 1 Agenda• Introduction and Foundation
• Ground Rules for GCBC
• Why people buy what your selling/ your personal brand
• How to talk about what you do
• BONUS: 5 reasons to hire me
My Story
me w Marie
GCBC- What You’ll Complete• Commit to a CRM- capture, log and segment
• Target market and niche
• How to speak about what you do/ stand out
• System for keep-in-touch online and offline
• System for staying top-of-mind with special people
GCBC- Ground Rules• No complain zone- come to me
• Accountability partners
• Work happens between sessions- Basecamp
• Reward- FREE “Power Session” ($450 value)
• Reduced rate for coaching with me (Power and 6 month)
GCBC- Materials• Everyone receives BYS Illustrated
• Online workbook at bysillustrated.com/app
• Register “bookedsolidnow”
GCBC- Tools• Mention & recommendations
• Learn on your own/ hire resources
• Not necessary but helpful & what I use
How to Find Your Ideal ClientThe importance of having a target market
• They “hang out” in the same place
• Let’s people know you’ve dedicated your life’s work to them
• They have an established communication network
Three Components
• Your who and do what statement
• Your why you do it statement
• Your tagline
• Who is your Target Market?
• What do they Need & Desire?
• What is the #1 Biggest Result that you help them with?
• What are the deep rooted Benefits? FEPS: Financial, Emotional, Physical, Spiritual
• Be prepared to answer this with confidence
• I offer “this” SO you benefit in this way
• The best thing for you is me!
5 Reasons why I should hire you
This Week’s Exercises • Complete Module 1 Foundation exercises http://
bysillustrated.com/app
• Role play sales dialogue with accountability partner
• 5 reasons to hire me- complete (contest next week)
• Look and feel for Brand
THANK YOU FOR YOUR TIME!VISIT:
DAWND.COM