Get Clear workshop slides

By Diane WhiddonPresentation

A

Workshop Guidelines

1. Confidentiality & Compassion

#getclear@dianewhiddon

novelwebsitedesign.com

Workshop Guidelines

1. Confidentiality & Compassion2. No cross-talk, advice-giving



Workshop Guidelines

1. Confidentiality & Compassion2. No cross-talk, advice-giving3. Ask for what you need



By Diane WhiddonPresentation

A





Diane Whiddon

My definitions:

Marketing - talking/speaking/writing about what you love to do with confidence

Sales – graciously accepting paymentenergy for it

BOTH require that you are anchored in your own TRUTH, and that you put yourself in someone else’s TRUTH



What gets in the way:

1. Not enough clarity/permission/receiving around

passion, joy, ease, fun, purpose

OR

2. Too much

fear, insecurity and lack#getclear@dianewhiddon


The best marketing strategy in the world won’t do you any good

if it comes from a place of fear and lack …



But the weirdest, craziest, wildest ideas will do

WONDERSif they come from a place of joy and ease.



Why this work is important:

Marketing your business is an act of self-care.

It is also deep soul-work. When you talk with pride, ownership and love about what you’re passionate about, you honor yourself, all the people

who believe in you, and all of your current and potential clients.



STEP 1:

1. Know thyself.



WHAT

What do you most love about what you do?



WHAT


USP (Unique Selling Proposition)



WHAT


USP (Unique Selling Proposition)Gifts



WHAT


USP (Unique Selling Proposition)Gifts



- Naturally, easy, all the time- Easy to dismiss them

WHAT

DESIRES ARE DIVINE

Approach this section’s exercise with a sense of responsibility and obligation to yourself and all of your current and future customers, with a belief that you are incredibly supported, and trust that doing more of what you love is the best way to serve you, your business, and your clients.



WHAT


“If you are good at something, never do it for free.”

- Gene Simmons



WHAT



WHY

Why do you love what you do?



WHY


VALUES ACTIONS = CONGRUENCE

Attract people and opportunities. #getclear@dianewhiddon


WHY



WHY


BEING v. DOING



WHY


“Work is love made visible.”

- Khalil Gibran



WHAT & WHY


These center you.

Get you looking inside for answers instead of outside.

“This is what I contribute.”



WHO

Your Right People



WHO

Your Right People

1. They need EXACTLY what you listed as your WHAT.2. They need it NOW.3. They have money to spend on it.



WHO

Your Right People

The best marketing is very SPECIFIC.



WHO

PAIN = TRUST

not scare tactics



WHO

Your Right People“For every person who might reject you if you live your truth, there are ten others who will embrace you and welcome you home.”

- Marianne Williamson



HOW

How do you want to BE in your work?



HOW


“I’m not an expert.”



HOW


Yes, you are.



HOW


“Someone else is already doing it.”



HOW


No kidding. Do it anyway.



HOW

“A master in the art of living draws no sharp distinction between his work and his play, his labour and his leisure, his mind and his body, his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing and leaves others to determine whether he is working or playing. To himself he always seems to be doing both. Enough for him that he does it well.”

L.P. Jacks#getclear@dianewhiddon




Diane Whiddon



Diane Whiddon



Diane Whiddon



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