Gestalt Theory Principles of Gestalt as they apply to 2D Composi7on
GestaltTheory
PrinciplesofGestaltastheyapplyto2DComposi7on
GestaltPsychology
• TheIdeathatvisualinforma7onisunderstoodholis7callybeforeitisexaminedseparately.
• Wescanapain7ngfirstandthenanalyzethespecificparts.
• The6aspectsofGestaltTheoryareSIMILARITY/CONTAINMENT/REPETITION/
CONTINUITY/PROXIMITY/CLOSURE
SIMILARITY
Whenpresentedwithagroupofseparatevisualunits,wetrytocreateorderandmake
connec7ons.Wegroupthesesimilarconnec7onsorvisualunitsbyloca7on,orienta7on,shapeandcolor.
CONTAINMENT
• Isaunifyingforcecreatedbytheouteredgeofacomposi7on
orbyaboundarywithinacomposi7on
• A“container”encouragesyoutoseektheconnec7onamongvisualunitsandaddsdefinin7ontothenega7vespacearound
eachposi7vespace
REPETITION
• Tousethesamevisualelementoreffectoverandoveragain.
PROXIMITY
• Thedistancebetweenvisualelements• Closeproximityhelpsincreaseunity• Distantshapesreadasseparateevents
CONTINUITY
• Afluidconnec7onamongcomposi7onalparts• Con7nuitycanaddvisualmovementtoa
composi7on
CLOSURE
Themindsinclina7ontoconnectfragmentaryinforma7ontoproduceacompletedform.
CLOSURE
• Closureallowsanar7sttocarryanideathroughsugges7onratherthandescrip7on
• ThismethodisoWenmorememorablethananimagethatleavesnoroomforpar7cipa7on.
Inconclusion
Usedincombina7onwiththebasicprinciplesofdesign,theGestaltTheorieshelpyoutocreate
“GOOD”designthroughUNITYandVARIETY